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Marketing is undergoing a significant shift from traditional face-to-face shopping to an increase in onli... See more

Marketing is becoming increasingly important in companies, as it is an essential element for commercializ... See more

Information is power and in the business world this phrase is more than just a saying. The more data comp... See more

Businesses operate in highly competitive environments, so they must focus on differentiation as the main ... See more

Commercial directors of a company must have extensive knowledge in different areas of the business, beyon... See more

Changes in commerce, favored by advances in recent years in new technologies and communication, have also... See more

Knowing the market in which we operate is essential to achieving better performance and, therefore, highe... See more

Marketing is becoming increasingly important in companies, as it is an essential element for commercializ... See more

Political communication is probably one of the most complex and transcendent areas of human social life. ... See more

The digital world has brought about major changes in the economy and in the way business is viewed and ma... See more

Market research is a fundamental task for business success. Only by knowing the tastes and interests of c... See more