Analysis of Results and Market Research Applications

You will be able to stand out as a great professional in market analysis thanks to this Postgraduate Certificate” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

Innovación

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

Máxima exigencia

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives trained each year, +200 different nationalities

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies 

Talento

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent. 

TECH ayuda al alumno a enseñar al mundo su talento al finalizar este programa.

Contexto multicultural

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Aprende con los mejores

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Análisis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Excelencia académica

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economía de escala

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This Postgraduate Certificate in Analysis of Results and Market Research Applications contains all the theoretical material necessary for the student to master issues such as multivariate analysis of dependence and interdependence, the preparation of market analysis reports, business feasibility studies based on the analytics collected and international market research itself. By doing so, they will be gaining an advantageous position in their field through innovative business methodologies. 

Your professional values are of the utmost importance to TECH, which is why they offer you the best possible education in Market Research"  

Syllabus

This TECH qualification presents a series of business challenges for the students that they will have to overcome thanks to the advanced knowledge in Market Research that they will acquire throughout the program. 

Thanks to the professional experience of the teaching staff, the theoretical content is complemented with real case studies in which the student will learn in a contextual way to analyze markets and interpret the results of this study in order to make successful decisions. 

In the 150 hours that make up the program, students will be immersed in real business situations, which will involve a complete development of all their analytical and even managerial skills in this regard. 

A completely online Postgraduate Certificate, in which the student is the one who sets the study times and the pace of study to their own personal and professional obligations. 

This Postgraduate Certificate takes place over 6 weeks and is made up of just 1 module:  

Módulo 1. Analysis of Results and Market Research Applications

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate Certificate in Analysis of Results and Market Research Applications completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

1.1.  Information Analysis Plan

1.1.1.   Data Preparation 
1.1.2.  Stages of the Analysis Plan 
1.1.3.   Outline of the Analysis Plan 

1.2.   Descriptive Analysis of Information 

1.2.1.  Concept of Descriptive Analysis 
1.2.2.  Types of Descriptive Analysis 
1.2.3.   Statistical Programs in Descriptive Analysis

1.3.   Bivariate Analysis 

1.3.1.   Hypothesis Contrast 
1.3.2.  Types of Bivariate Analysis 
1.3.3.  Statistical Programs in Bivariate Analysis 

1.4.  Multivariate Dependency Analysis 

1.4.1.   Concept and Characteristics 
1.4.2.  Types of Multivariate Dependency Analyses 

1.5.   Multivariate Analysis of Interdependence 

1.5.1.   Concept and Characteristics 
1.5.2.  Types of Multivariate Interdependence Analyses 

1.6.   Market Research Findings 

1.6.1.   Differentiation of Information Analysis  
1.6.2.   Joint Interpretation of Information 
1.6.3.   Application of the Conclusions to the Object of the Research 

1.7.   Creating a Report 

1.7.1.   Concept, Utility and Types 
1.7.2.  Structure of the Report 
1.7.3.   Editorial Standards 

1.8.  International Market Research  

1.8.1.   Introduction to International Market Research 
1.8.2.   International Market Research Process 
1.8.3.   The Importance of Secondary Sources in International Research 

1.9.  Feasibility Studies   

1.9.1.  Obtaining Information on Purchasing Behavior and Motives 
1.9.2.   Analysis and Evaluation of the Competitive Offer 
1.9.3.   Market Structure and Potential 
1.9.4.   Purchase Intention 
1.9.5.  Feasibility Results

1.10.  Voting Intention Studies 

1.10.1.   Pre-Election Studies 
1.10.2.   Exit Polls 
1.10.3.   Vote Estimates  

Enroll today in this Postgraduate Certificate and start building a better professional future for your own business projects”