Market Research Production and Analysis

Thanks to your unique knowledge in Market Research Production and Analysis you will quickly stand out in your field of work”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

TECH presents a quality syllabus for its students, written by a team of professional experts in Marketing Research who have brought all their real-life experience to this educational content. Through 3 complete teaching modules, the students will delve into all the key issues necessary to be an essential and admired technician in their field of business.

This Postgraduate Diploma is the key you were looking for to reach the top of your professional career. Don't hesitate and enroll now”  

Syllabus

This qualification contains all the educational material necessary for the student to learn and master the main tools of analysis and production of Marketing Research. Additionally, the professionals in charge of writing all the content have made sure that it is adapted to the new labor demands, which ensures that the student acquires the skills required in the most sought-after management positions.

In the 450 hours proposed by the program, the student will also study real case studies presented by the faculty from their own experience, so the student will see first hand how to apply all the knowledge acquired in authentic market analysis contexts.

A curriculum that focuses on the professional improvement of the student through excellence, being a great opportunity for all people who want to excel in their profession without having to sacrifice their personal or professional life.

This Postgraduate Diploma takes place over 6 months and is divided into 3 modules:

Module 1. Market Research Production
Module 2. Internet Analytics and Metrics
Module 3. Analysis of Results and Market Research Applications

Where, when and how is it taught? 

TECH offers the possibility of developing this Postgraduate Diploma in Market Research Production and Analysis completely online. During the 6 months of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Market Research Production

1.1. The Quantitative Questionnaire

1.1.1. Concept, Functions and Type I:
1.1.2. Phases of the Questionnaire Design
1.1.3. Structure of the Questionnaire

1.2. Formulation of Questions

1.2.1. Types of Questions
1.2.2. Hierarchization of Questions
1.2.3. Pretest of the Questionnaire

1.3. Measuring Scales

1.3.1. Purpose and Types of Scales
1.3.2. Basic, Comparative and Non-Comparative Scales
1.3.3. Creation and Evaluation of Scales
1.3.4. Standardized Scales

1.4. Design of the Internet Questionnaire

1.4.1. Characteristics of the Online Questionnaire
1.4.2. Structure of the Online Questionnaire
1.4.3. Main Online Survey Supports

1.5. Scripts and Qualitative Interviews

1.5.1. Concept and Types
1.5.2. Structure of Scripts and Interviews
1.5.3. Formulation of Questions

1.6. Sampling

1.6.1. Sampling Concept and Process
1.6.2. Quantitative Sampling Methods
1.6.3. Sample Selection in Qualitative Research

1.7. Probability Sampling

1.7.1. Simple Sampling
1.7.2. Stratified Sampling
1.7.3. Cluster Sampling

1.8. Non-Probability Sampling

1.8.1. Random Route
1.8.2. Fees
1.8.3. Availability
1.8.4. Other Non-Probabilistic Methods

1.9. Sample Size

1.9.1. Sample Size Determining Factors
1.9.2. Sample Size Calculation
1.9.3. Sample Size in Industrial Markets

1.10. Fieldwork Process

1.10.1. Interviewer Training
1.10.2. Coordination of Information Gathering
1.10.3. Evaluation and Incidents

Module 2. Internet Analytics and Metrics

2.1. Information Systems for Decision-Making

2.1.1. Intelligence Management
2.1.2. Data Warehouse
2.1.3. Balanced Scorecard (BSC)

2.2. Web Analysis

2.2.1. The Fundamentals of Web Analytics
2.2.2. Classical Media vs. Digital Media
2.2.3. The Web Analyst’s Basic Methodology

2.3. Google Analytics

2.3.1. Configuring an Account
2.3.2. Javascript Tracking API
2.3.3. Customized Reports and Segments

2.4. Qualitative Analysis

2.4.1. Research Techniques Applied in Web Analytics
2.4.2. Customer Journey
2.4.3. Purchase Funnel

2.5. Digital Metrics

2.5.1. Basic Metrics
2.5.2. Ratios
2.5.3. Setting Objectives and KPIs

2.6. Strategy Analysis Areas

2.6.1. Web Traffic Acquisition
2.6.2. Activation
2.6.3. Conversion
2.6.4. Loyalty

2.7. Data Science and Big Data

2.7.1. Intelligence Management
2.7.2. Methodology and Analysis of Large Volumes of Data
2.7.3. Data Extraction, Processing, and Loading

2.8. Web Analytics Tools

2.8.1. Technological Basis of WA Tool
2.8.2. Logs and Tags
2.8.3. Basic and Ad-hoc Labeling

2.9. Data Visualization

2.9.1. Viewing and Interpreting Dashboard
2.9.2. Converting Data into a Value
2.9.3. Integrating Sources
2.9.4. Presenting Reports

2.10. Mobile Analytics

2.10.1. Mobile Measurement and Analysis Methodologies
2.10.2. Mobile Metrics: Main KPIs
2.10.3. Profitability Analysis
2.10.4. Mobile Analytics

Module 3. Analysis of Results and Market Research Applications

3.1. Information Analysis Plan

3.1.1. Data Preparation
3.1.2. Stages of the Analysis Plan
3.1.3. Outline of the Analysis Plan

3.2. Descriptive Analysis of Information

3.2.1. Concept of Descriptive Analysis
3.2.2. Types of Descriptive Analysis
3.2.3. Statistical Programs in Descriptive Analysis

3.3. Bivariate Analysis

3.3.1. Hypothesis Contrast
3.3.2. Types of Bivariate Analysis
3.3.3. Statistical Programs in Bivariate Analysis

3.4. Multivariate Dependency Analysis

3.4.1. Concept and Characteristics
3.4.2. Types of Multivariate Dependency Analyses

3.5. Multivariate Analysis of Interdependence

3.5.1. Concept and Characteristics
3.5.2. Types of Multivariate Interdependence Analyses

3.6. Market Research Findings

3.6.1. Differentiation of Information Analysis
3.6.2. Joint Interpretation of Information
3.6.3. Application of the Conclusions to the Object of the Research

3.7. Creating a Report

3.7.1. Concept, Utility and Types
3.7.2. Structure of the Report
3.7.3. Editorial Standards

3.8. International Market Research

3.8.1. Introduction to International Market Research
3.8.2. International Market Research Process
3.8.3. The Importance of Secondary Sources in International Research

3.9. Feasibility Studies

3.9.1. Obtaining Information on Purchasing Behavior and Motives
3.9.2. Analysis and Evaluation of the Competitive Offer
3.9.3. Market Structure and Potential
3.9.4. Purchase Intention
3.9.5. Feasibility Results

3.10. Voting Intention Studies

3.10.1. Pre-Election Studies
3.10.2. Exit Polls
3.10.3. Vote Estimates  

A unique, key, and decisive training experience to boost your professional development and make the definitive leap”