Why study at TECH?

The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work" 

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Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

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The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  
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The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.
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Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.
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Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.
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This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 
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Multicultural Context 

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   
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Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

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TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

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Academic Excellence 

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

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Economy of Scale 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Structure and content

The Postgraduate Certificate in Market Research Techniques is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests. 

A program that takes place over 3 months and is intended to be a unique and stimulating experience that will lay the foundations for your success as a manager and entrepreneur. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us" 


The Postgraduate Certificate in Market Research Techniques of TECH Technological University is an intense program that prepares the student to face challenges and business decisions globally.

The content of the Postgraduate Certificate in Market Research Techniques is designed to promote the development of administrative skills that enable more thorough decision-making in uncertain environments.

Over the course of 300 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate Certificate in Market Research Techniques deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective. 

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way.   

This Postgraduate Certificate takes place over 3 month and is divided into 2 modules:  

Module 1. Qualitative Research Techniques
Module 2. Quantitative Research Techniques 

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Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate Certificate in Market Research Techniques completely online. Over the course of 3 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Qualitative Research Techniques 

1.1. Introduction to Qualitative Research

1.1.1 Objectives of Qualitative Research 
1.1.2 Sources of Qualitative Information 
1.1.3. Characteristics of Qualitative Information 

1.2. Group Dynamics

1.2.1 Concepts and Objectives 
1.2.2 Organization and Implementation 
1.2.3. Group Dynamics Results 

1.3. The In-depth Interview

1.3.1 Concepts and Objectives 
1.3.2 The In-Depth Interview Process 
1.3.3. Application of the In-Depth Interviews 

1.4. Projective Techniques

1.4.1 Concepts and Objectives 
1.4.2 Main Projective Techniques 

1.5. Creativity techniques

1.5.1 Concepts and Objectives 
1.5.2 Intuitive Techniques: Brainstorming 
1.5.3 Formal Techniques: Delphi Method 
1.5.4 Other Creativity Techniques 

1.6. Observation as a Qualitative Technique

1.6.1 Concept and Applications 
1.6.2 Observation Scenarios 
1.6.3. Technical Resources 
1.6.4 Assessment of the Observation 

1.7. Neuromarketing: The Responses of the Brain

1.7.1 Concept and Applications 
1.7.2 Observation Scenarios in Neuromarketing 
1.7.3 Neuromarketing Techniques 

1.8. Pseudo-Purchase

1.8.1 Concept and Applications 
1.8.2 Pseudo-Purchase Scenarios 
1.8.3. Mystery Shopper 

1.9. Digital Qualitative Research

1.9.1 Description and Characteristics 
1.9.2 Main Online Qualitative Techniques 

1.10. Application of Qualitative Research

1.10.1 Structure of Qualitative Research Results 
1.10.2 Projection of Qualitative Research Results 
1.10.3 Decision-Making Applications 

Module 2. Quantitative Research Techniques

2.1.  Introduction to Quantitative Research 

2.1.1  Quantitative Research Objectives 
2.1.2  Sources of Quantitative Information 
2.1.3.  Characteristics of Quantitative Information 

2.2. Personal Survey 

2.2.1  Concept and Characteristics 
2.2.2  Types of Personal Survey 
2.2.3. Advantages and Disadvantages of the Personal Survey 

2.3.  The Telephone Survey 

2.3.1  Concept and Characteristics 
2.3.2  Types of Telephone Survey
2.3.3  Advantages and Disadvantages of the Telephone Survey

2.4.  Self-Administered Survey 

2.4.1  Concept and Characteristics 
2.4.2  Online Survey 
2.4.3.  Postal and e-Mail Surveys 
2.4.4  Survey by Personal Delivery 

2.5.  The Omnibus 

2.5.1  Concept and Characteristics 
2.5.2  Omnibus Results 
2.5.3.  Types of Omnibus 

2.6.  The Panel 

2.6.1  Concept and Characteristics 
2.6.2  Panel Results 
2.6.3.  Panel Types 

2.7.  Tracking 

2.7.1  Concept and Characteristics 
2.7.2  Tracking Results 
2.7.3  Types of Tracking 

2.8.  Observation as a Quantitative Technique 

2.8.1  Concept and Usefulness 
2.8.2  Observation Scenarios 
2.8.3.  Technical Resources 
2.8.4  Results of Quantitative Observation 

2.9.  Experimentation 

2.9.1  Concept and Characteristics 
2.9.2  Product Testing 
2.9.3.  Market Test 

2.10.  Application of Quantitative Research 

2.10.1  Structure of Quantitative Research Results 
2.10.2  Projection of Quantitative Research Results 
2.10.3  Decision-Making Applications 

A unique, key, and decisiveexperience to boost your professional development and make the definitive leap”