García Barriga, María
PhD in Design and Marketing Data
Experience
María García Barriga has a PhD in Design and Data Marketing with more than 15 years of experience in the Communication Sector. With the interest of forging a career in the fashion industry, she has completed several specializations and certifications such as an MBA at Business Fashion School and a certification in Data Analysis & Creativity with Python in China.
She has specialized in Fashion Industry Customer Behavior Research and Brands in Digital Media. In addition, she has a notorious trajectory as a Journalist and Content Editor, developing campaigns in social networks, production of cultural programs in radio and television and CRM consulting.
At the same time, she develops her work as School Director in the production of an extensive catalog of postgraduate studies related to the application of Big Data for the Creative, Design and Art Industries and, of course, Digital Marketing Strategies. At the same time, she created her own project The Eternity Pattern, which is about how to build a Spiral Identity to predict the impact of style trends on consumer behavior, using Python analyzed frequencies to maintain market share and loyalty in a fashion and luxury market.
- PhD in Design and Marketing Data
- Communicator at RTVE
- Communicator at Telemadrid
- University Professor
- Author of El patrón de la eternidad, creación de una Identidad en Espiral para la Automatización de Tendencias de Moda (The pattern of eternity, creation of a Spiral Identity for the Automation of Fashion Trends).
- Communication, Marketing and Social Campaigns, Heritage of Arts and Digital Marketing
- Editor in Chief of Chroma Press
- Marketing and Social Media Account Executive at Servicecom
- Web Content Editor at Premium Diffusion, Siglo XXI Newspaper and Managers Magazine
- PhD, Design and Marketing Data from the Polytechnic University of Madrid.
- Degree in Information Sciences, Communications, Marketing and Advertising from the Complutense University of Madrid.
- Postgraduate Degree in Marketing and Communication in Fashion and Luxury Companies from the Complutense University of Madrid.
- Certificate in Data Analysis & Creativity with Python, China
- MBA Fashion Business School at the Fashion Business School of the University of Navarra, Spain