Enhance your imagination as your main working tool, thanks to the new vision that you will generate by taking this program on Brand Packaging" 

Conceptual design is the axis on which the entire packaging strategy revolves, integrating an idea to a product, to give it the visual identity that generates added values such as recognition and identification, but which responds to techniques of creation, structuring, visual expression and graphic representation, which in the end generate a perspective based on functions and objectives. With the introduction of the use of the metaverse in brands, especially luxury brands, new customer experiences will emerge that require a design adapted to this new scenario, in which the imaginary crosses the border of the real. 

Innovation is the way the industry continues to grow, so understanding how to manage identity and the changes it undergoes throughout its life is the key to organizing a coherent and profitable project. Building a brand and maintaining it over time depends on the decisions that are made at times of change, and for this we must consider all the elements of Marketing in terms of Packaging, as a business tool and structure. 

This program dedicated to the study of Brand Packaging, provides current and future professionals with the necessary knowledge to learn to think creatively about products. Not only by learning through practical exercises, but also by the type of subject matter that is presented, encouraging the student to think actively and critically in the different parts. Three modules that cover everything about Packaging Design, Marketing and Creative Direction, deploying specific topics that thanks to the Relearning methodology will be easier for the student to understand and memorize.

All this, through a completely online system, through an intelligible virtual campus that allows flexibility and confidence to the professional. With the contents presented in various formats and downloadable from any device, available from the first day to graduate in a maximum of 6 months. Always guided by a team of expert and professionally active teachers, which provides innovative and up-to-date experiences to the program. 

Delving into the sensory experience and transcending into the new virtual reality of Packaging is possible with this program. Enhance your talent. Enroll now” 

This postgraduate diploma in Brand Packaging contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Visual Arts
• The graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH Technological University offers you a program with exclusive and up-to-date content 100% online, so that you can become an expert in Brand Packaging in a few months" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Make your way in Packaging Design in Industry 4.0 and professionalize your talent with this postgraduate diploma"

Develop creative thinking based on innovation. Build a brand identity that offers distinction and is all about advantages"

The postgraduate diploma in Brand Packaging aims to open the doors of professionalization to all those who wish to specialize in the field of visual art and Marketing, especially in the creation of a conceptual, experimental and/or commercial identity adapted to all kinds of products through the use of Big Data, new technologies and continuous assessment. Offering their clients or employers unique and cutting-edge projects adapted to their objectives and improving the end-consumer's experience. 

If you are passionate about the world of design or work in areas related to communication or marketing and want to specialize your career, this program is for you. Enroll and graduate in 6 months"  

General Objectives

• Create a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
• Manage a complete packaging project and a customized portfolio
• Assimilate the product value chain in a comprehensive manner: from design to opening the package at home or sale in the store
• Generate branding  and marketing strategies through the use of Big Data and continuous assessment
• Design all packaging  structures with advanced knowledge of their materials and real-life applications
• Manage Ecopackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury packaging market

Specific Objectives 

Module 1. The Structure of Packaging

• Master the techniques of creativity and structural composition based on the culture of packaging
• Generate a specific concept that responds to a universal identity based on coherence with the brand's purpose
• Apply research techniques in the physical and digital environment by establishing design guidelines
• Handle lettering and typography for packaging labeling
• Delve into the sensory experience and transcend into the new virtual reality of packaging

Module 2. Creative Management

• Encourage the development of artistic skills by understanding the use of visual codes and their message
• Apply everything learned so far to develop a personal portfolio and a briefing on the designs
• Fit visual storytelling into the brand strategy
• Incorporate the most advanced artistic techniques such as exquisite corpse or hypergraphics
• Manage space, structures and volumes, as well as the chromatic range as a whole and not separately

Module 3. Operational Development of Packaging

• Identify the role of design within the commodity supply chain
• Manage product development, prototyping and testing techniques to be applied to packaging design
• Increase the student's visionary design skills through a global perspective of the "package journey"
• Incorporate all legal and regulatory knowledge on the use and exploitation of intellectual property
• Master your role as a designer and improve your working relationships

With this qualification, you will foster the development of artistic skills, understanding the use of visual codes and their message within packaging design"