A brand that gains public favor must enhance its values and credibility to achieve a greater market share. And that will be achieved with quality branding” 

The postgraduate certificate in Visual Identity = UX + Branding at TECH Technological University aims to provide fashion designers with the specialized knowledge in this area that is essential to differentiate themselves in a sector as competitive as fashion.

The development of technology applied to fashion is a reality that is here to stay. A growing connection between creativity and data analysis has resulted from that fact, both in creating a brand and building its identity, as well as in creating products and collections that strike a balance between innovation and public demand.   

The mastery of marketing tools and the growing consumption of digital media imply the need to know the new advertising system, establish frequency maps to determine which are the most successful designs and rigorously establish the price of acquiring a new customer in relation to the maintenance cost.   

Knowing all these technical issues is essential for fashion designers who wish to create their own clothing or accessories brand, as it will allow them to develop the precise skills to apply strategies and marketing tools for effective brand positioning.

Getting a brand to become a reference point in the fashion world depends not only on its designs, but also on its strategies in creating a competitive image” 

This postgraduate certificate in Visual Identity = UX + Branding contains the most complete and up-to-date academic program on the market. Its most notable features are: 

• Practical cases presented by experts in fashion  
• The graphic, schematic, and practical contents with which they are created provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis is placed on innovative methodologies in creating a brand image 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

TECH gives you the opportunity to study at your own pace and from anywhere in the world, thanks to its commitment to digital education”  

Its teaching staff includes professionals from the fashion industry, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

When the public identifies with a brand, it becomes a loyal customer. Specializing in this program will provide you with the keys to achieve this"

Employing good branding strategies will be the perfect solution to improve the competitiveness of your brand"

Thanks to this postgraduate certificate at TECH Technological University, students will be able to obtain specialized knowledge of the market, which will allow them to create a competitive brand image and offer consumers products that are more adapted to their needs. Undoubtedly, this is a unique study opportunity that will allow you to acquire the skills to relaunch a firm or successfully enter the fashion industry.

Achieve strategic positioning for your brand by utilizing the main Marketing tools” 

General Objectives

• Develop virtual skills for the new fashion environment, managing current codes and fostering a creative and artistic spirit 
• Elaborate a professional design project with global impact capacity based on new opportunities 
• Design while being aware of the use of materials thanks to a deep knowledge in the use of fabrics 
• Face changes with agility and flexibility through an interdisciplinary perspective  
• Materialize the connection between the imaginary world and the real world 

Specific Objectives

• Develop artistic creativity through scientific data analysis 
• Learn to think critically and analyze the right fashion variables 
• Predict fashion trends by identifying behavioral patterns, constructing sequences of facts and translating them into representation schemes 
• Master the main Data Science tools and programs, understanding artificial intelligence and what it is used for, as well as when to apply it 
• Understand how programming languages work and become familiar with them 
• Develop the use and practice of the main technological tools used in digital fashion marketing, applying essential and specific metrics to evaluate decision-making from an innovation department 
• Build a representable, exponentially growing identity of a fashion brand by creating a living storyline 
• Replicate the use of technological tools in most of the sectors that make up the fashion industry: cosmetics, jewelry, clothing and footwear 

Use marketing metrics to understand consumer trends and deliver more personalized shopping experiences”