You will integrate Adobe Illustrator tools in the packaging design of a product, applying sustainability as a concept. Enroll now and be part of the new professionals”

In a market in constant innovation and evolution, the mastery of structures, materials and Ecopackaging, as well as visual communication, must be adapted to a competitive strategy based on analysis, together with the latest artistic techniques to promote creativity and its application to the premium and luxury sector as well as to the mass market. 

The person in charge of packaging design must know the techniques of awareness for packaging consumption and the process by which they can design the packaging of a product from the maxim: less is more and the perspective of the circular economy. This is the essence of this professional program, through which the student will be provided with the necessary competences for their incorporation into a multifaceted packaging market, where the demands of new knowledge and skills are present.

In a syllabus developed by professional experts active in the area of design and communication, the student will be able to master, in addition to the subject of Ecopackaging, the implementation of Adobe Illustrator software as one of the great tools that allows the integration of vector graphics, images and text for the creation of digital illustrations of logos, labels and product packaging.

You will also be able to create a template on which to design the entire collection of products and project objects in 3D to observe their depth, in a Concept Store, on a shelf or in the hands of the end customer. Always keeping in mind the concepts of sustainability and recycling, through all the possibilities that new materials offer from the use of cardboard and paper to those of natural and biodegradable origin to conceive the second life of packaging.

All this, through TECH's innovative 100% online teaching methodology, which allows students to adapt their reality and current needs to the learning process, deciding the best time and place to study. Accompanied by a high-level teaching staff that will use numerous multimedia teaching resources such as practical exercises, video techniques, interactive summaries or master classes that will facilitate the entire process. 

Sustainability is one of the new consumer habits that contribute to improving the environment. Get trained to create a new Packaging model that is more conscious of the planet"

This postgraduate diploma in Digital and Sustainable Packaging contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH Technological University uses Storytelling and the combination of practical cases, an ultra-effective technique to learn complex contexts and knowledge. Enroll now and live the best experience"

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

This program will broaden your design vision towards sustainability. Increase your value and bring co-responsibility"

Handling final art and creating textures are paramount in packaging design. Master Adobe Illustrator software and become an expert"

The main objective of this professional program is to enable students to master the techniques, tools and processes involved in the creation of Digital and Sustainable Packaging projects. Therefore, at the end of this program, the student will have all the competencies and skills necessary to successfully perform in the creation of design models that are more responsible with the environment and adapted to new technology.

Having knowledge adjusted to reality and new trends makes the professional a unique being, making them stand out in the competitive labor market" 

General objectives

• Master the tools of packaging design and digital illustration through the use of Adobe Illustrator software
• Creation of a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
• Manage a complete packaging project and a customized portfolio
• Design all packaging structures with advanced knowledge of their materials and real-life applications
• Handle Ecopackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury packaging market 

Specific objectives

Module 1. Design and Illustration with Adobe Illustrator 

• Integrate Adobe Illustrator tools into product packaging design 
• Managing typography for labeling design 
• Master the use of the color palette for correct printing 
• Generate harmony in design and execute the tools with personality integrating brand values 
• Incorporate digital design workflow into the packaging project 

Module 2. Vector Illustration of Packaging in Adobe Illustrator 

• Incorporate the use of vector graphics for digital design with Adobe Illustrator 
• Apply and select the necessary tools for the production of a packaging project
• Master typography and lettering for label and logo design
• Create photomontages that show the final product in 3D and recreate the final scenery
• Manage packaging design in all its stages: from the creation of a volume on a blank space to its printing with all layers

Module 3. Ecodesign: Materials for Packaging Design 

• Delve into the functioning of the circular economy in relation to packaging design
• Master biodegradable materials and the recycling process
• Manage design decisions with a focus on the second life of the package
• Raise awareness of the use of plastic and the need to reduce our carbon footprint in order to preserve the environment
• Optimize the packaging design process by becoming conscious designers

With this postgraduate diploma, you will master the structures, materials and Ecopackaging, as well as the visual communication to adapt them to a market strategy"