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Customer Experience encompasses all interactions between a customer and a company, from the first contact... See more

The changes that have taken place in recent decades with respect to the consumer habits of society and th... See more

Commercial Management and Marketing in the Pharmaceutical Industry play a key role in the sector's evolut... See more

In an environment where digitalization redefines markets, Digital Marketing has evolved with strategic ad... See more

Market research is a fundamental task for business success. Only by knowing the tastes and interests of c... See more

In this hyper-connected society, fashion companies are being pulled by the increasingly fast, variable an... See more

Industry 4.0 has had a significant impact on the fabric of business, one example being Digital Marketing.... See more

To develop successfully in the business world in the digital universe requires visibility and the impleme... See more

Marketing and Communication have evolved through the integration of Artificial Intelligence, transforming... See more

Marketing in the luxury industry is focused on the commercialization of that which is not accessible to t... See more

Today’s society is marked as the era of digitalization. People look for everything they need online and, ... See more