Hybrid Master´s Degree Artificial Intelligence in Marketing and Communication

Artificial Intelligence is not only optimizing current strategies, but is also shaping the future of Marketing and Communication. For example, technologies such as natural language processing and chatbots are redefining interactions between brands and consumers. Faced with this new paradigm, it is essential that professionals develop advanced skills to master leading intelligent systems to create more personalized campaigns that connect with the minds of users. In order to facilitate this task, TECH presents an innovative university degree focused on the most effective strategies to implement Artificial Intelligence techniques in Marketing and Communication.

University certificate

Collaborating Centre

duration

12 months

Modality

Hybrid

Schedule

At your own pace

Exams

Online

start date

Credits

65 ECTS

financing up to

12 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

With this Hybrid Master´s Degree, you will manage the most innovative Artificial Intelligence techniques to significantly enrich your Marketing and Communication campaigns”

In a society where consumers demand personalized experiences, Artificial Intelligence has become an indispensable tool for companies. A study conducted by the World Health Organization shows that brands that personalize their campaigns through Artificial Intelligence generate a 35% increase in revenue. Given this, experts need to have a comprehensive understanding of the fundamentals of Artificial Intelligence and its applications in the individualization of messages.

With this in mind, TECH is launching a cutting-edge Hybrid Master´s Degree in Artificial Intelligence in Marketing and Communication. The academic itinerary will delve into areas ranging from the implementation of intelligent systems or deep computer vision with convolutional neural networks to the generation of original content with machine learning. In this way, graduates will develop advanced skills to lead the digital transformation and optimize their campaigns through the use of Artificial Intelligence.

After passing the theoretical stage, the program provides for graduates to carry out a practical internship in a prestigious institution in the field of Marketing and Communication. Thanks to this, students will have the opportunity to apply everything they have learned on a practical level, in first-class facilities equipped with top-notch technological tools. In this way, graduates will acquire advanced skills that will allow them to expand their work horizons to a higher level.

You will be able to interpret massive data and use it to make strategic marketing decisions”

This Hybrid Master´s Degree in Artificial Intelligence in Marketing and Communication contains the most complete and updated program in the market. Its most notable features are:

Development of more than 100 case studies presented by professionals in the adoption of Artificial Intelligence in Marketing and Communication
Its graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
Special emphasis on the latest technological advances in the field of Marketing Communication
All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection
Furthermore, you will be able to carry out a internship in one of the best companies

You will carry out an intensive 3-week stay in a prestigious center and acquire all the knowledge to grow professionally”

In this Hybrid Master´s Degree proposal, of professionalizing character and blended mode, the program is aimed at updating professionals in the field of Marketing and Communication. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge into daily professional practice.

Thanks to its multimedia content elaborated with the latest educational technology, it will allow the Marketing and Communication professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning
programmed to train in real situations. The design of this program is based on Problem-Based Learning, by means of which the student must try to solve the different professional practice situations that arise during the program. For this purpose, students will be assisted by an innovative interactive video system created by renowned experts.

You will apply critical thinking and Artificial Intelligence tools to solve challenges in both Marketing and Communication strategies"

You will identify emerging trends and adapt quickly to changes in the digital environment"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Executive Master’s Degree in Artificial Intelligence in Marketing and Communication

The digital evolution has completely transformed the marketing and communication landscape, allowing companies to optimize strategies and improve interaction with their audience. In this sense, AI has revolutionized this sector, facilitating data analysis, process automation and campaign personalization with unprecedented precision. Under this premise, TECH has designed this Hybrid Executive Master's Degree in Artificial Intelligence in Marketing and Communication that will provide in-depth knowledge about the most advanced tools in this field. During this program, key aspects such as the use of machine learning algorithms for market segmentation, the optimization of advertising strategies through predictive analytics and the implementation of intelligent chatbots to improve the user experience will be addressed. In addition, innovative methodologies for automated content generation and its impact on digital communication will be explored.

Master the most advanced strategies in marketing and communication

The marketing and communication sector demands professionals with specialized skills in the use of Artificial Intelligence for strategic decision making and campaign optimization. For this reason, this program will provide you with essential knowledge in areas such as natural language processing applied to the creation of digital content, advanced analytics for the interpretation of trends and the development of programmatic advertising strategies based on AI. This program combines the flexibility of online learning and face-to-face interaction with faculty and peers in a traditional classroom environment. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. In this way, you will access a theoretical and practical journey through various modules ranging from marketing automation through intelligent systems, to the design of personalized experiences through machine learning and the use of AI in the management of communication crises. What are you waiting for to enroll? Make the decision and do it now.