You will master AI in Salesforce with Einstein AI and become an expert in automation and predictive analytics. Access this 100% online program and train at your own pace with the innovative Relearning methodology”

Artificial Intelligence has transformed the way companies manage data, automate processes and optimize the customer experience. In this sense, Einstein AI from Salesforce has established itself as an essential tool for analyzing information in real time, predicting trends and personalizing business strategies. In this way, its integration with CRM allows companies to improve decision making and enhance their competitiveness in an increasingly demanding market.

Aware of the growing demand for professionals specializing in this technology, TECH has developed this Postgraduate certificate in Einstein Salesforce AI, which will offer in-depth and up-to-date knowledge on the most relevant aspects of this field. Through a comprehensive syllabus, it will cover the use of predictive models, the automation of customer interactions and advanced data analysis to optimize business strategies. It will also delve into the configuration of Machine Learning models without the need for programming knowledge, the use of AI-driven virtual assistants to improve the customer experience and the personalization of marketing campaigns based on data analysis.

Based on this, professionals will be ready to access strategic positions in technology companies and multinationals, where they will be able to participate in the implementation of intelligent solutions that improve operational efficiency and maximize profitability. As such, their knowledge of AI applied to CRM will make them highly valued profiles in the corporate environment, being able to excel in sectors such as digital marketing, business analytics and sales management.

In addition, TECH will offer this program 100% online, allowing students to balance their learning with other personal or work responsibilities. In turn, the Relearning method, based on the reiteration of key concepts, will promote the assimilation of content in a more effective and dynamic way. Thanks to these benefits, graduates will have access to flexible education that is accessible from any device connected to the Internet.

With TECH you will benefit from a practical and up-to-date approach that will transform your career. You will learn how to use Einstein Salesforce AI to optimize decisions, predict trends and automate key processes”

This Postgraduate certificate in Einstein. Salesforce AI contains the most complete and up-to-date university program on the market. Its most notable features are:

• The development of case studies presented by experts in Salesforce 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in the management of audiovisual industries
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program will give you access to a high-level teaching staff, with active professionals who will guide you in the advanced use of Einstein AI”

Its teaching staff includes professionals from the Salesforce field, who bring their work experience to this program, as well as renowned specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

With TECH you will obtain practical and up-to-date knowledge to stand out in the digital world. Enroll now and benefit from the revolutionary technique of Relearning. A better future starts today!”

Flexibility, innovation and cutting-edge content! With this Postgraduate certificate you will master everything from predictive models to intelligent automation, all with a 100% online methodology”

This academic program has been designed to provide in-depth knowledge about the integration of Artificial Intelligence in this powerful CRM platform. In this way, professionals will address fundamental aspects such as sales prediction using Machine Learning models, task automation with intelligent bots and advanced data analysis for decision making. They will also emphasize the capabilities of Einstein Analytics, its predictive models and its application in improving business efficiency, among others.

Take your Salesforce knowledge to the next level with Einstein AI. You will discover how Artificial Intelligence transforms automation, predictive analytics and personalization of the customer experience”

Module 1. Application Lifecycle Management (ALM) in Salesforce

1.1. Salesforce Development Models

1.1.1. Declarative Development Model
1.1.2. Org-Based Development Model
1.1.3. Source Code Based Development Model
1.1.4. Package-Based Development Model

1.2. Branching Strategy

1.2.1. GitFlow and Its Evolution Adapted to Salesforce
1.2.2. Branching Strategy Limited to User Stories
1.2.3. Branch Strategy Based on Releases and Major Releases
1.2.4. Copyleft Approach

1.3. Source Code Repositories (VCS)

1.3.1. Source Code Repositories (VCS)
1.3.2. Roles and Responsibilities
1.3.3. Git Configuration and Command Execution

1.4. Salesforce DX

1.4.1. Command Console
1.4.2. Orgs Connection and Configuration
1.4.3. Plugins Configuration and Management
1.4.4. Creating Your Own SFDX Plugin

1.5. Programming Based on Metadata

1.5.1. Salesforce Metadata
1.5.2. Metadata Coverage in Salesforce
1.5.3. Deployments Based on Manifest File

1.6. Scratch Orgs

1.6.1. Scratch Orgs
1.6.2. Scratch Orgs Configuration
1.6.3. Org Shapes Generation
1.6.4. Programming Based on Scratch Orgs

1.7. Package Generation and Distribution 

1.7.1. Package Structure in Salesforce
1.7.2. Package Distribution 
1.7.3. First and Second Generation Packages

1.8. CI/CD Tools 

1.8.1. Continuous Integration in Salesforce
1.8.2. Phases of a Continuous Integration Process in Salesforce
1.8.3. Static Code Analysis Tools 
1.8.4. Automation Tools 

1.9. DevOps Center

1.9.1. DevOps Center in Salesforce
1.9.2. Salesforce DevOps Center Deployment Methodology
1.9.3. Configuration and Execution of Deployments with Salesforce DevOps Center

1.10. Publishing Packages on the AppExchange

1.10.1. Namespace Management in Salesforce
1.10.2. Package Publishing Process on the AppExchange
1.10.3. Salesforce Security Review

You will study at your own pace, with updated content and dynamic resources. What are you waiting for to boost your professional future? Join the world's largest online university according to Forbes now”