Take the plunge into Copywriting with guaranteed success thanks to this 100% online postgraduate diploma" 

The mastery of writing is one of the main assets of any ccopywriter. Under the premise of persuasion must be able to use the most effective techniques to generate interest from the public to consume an idea, beyond the product or service itself. A sales call to action also adapted to different formats and channels such as social networks, an email, a website or a catalog. 

A priori, a task that could be simple, but that requires a deep knowledge of language, the most effective formulas for writing or neurocopywriting.

This is the focus of this postgraduate diploma in Copywriting, which introduces students to the copywriter's own figure, the resources for the creation of creative, quality and successful messages. 

All in a program with a theoretical-practical approach, which will lead the graduate to collect information, to focus on the customer and to master the main formulas for writing messages that directly affect the future buyer. In addition, you will have video summaries of each topic, videos in detail, specialized readings and case studies that can be accessed at any time of the day, from an electronic device with an Internet connection.  

An advanced program in which you will not have to invest many hours of study and memorization, because thanks to the Relearning system, used by TECH, you can easily consolidate the key and innovative concepts of this program. 

In this way, the professional is facing an excellent opportunity to grow in a growing sector through a quality university program, taught by real experts with extensive experience in the Copywriting universe. 

You will understand the new ways of selling with the leading figures of Copywriting who teach this university program"   

This postgraduate diploma in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in digital marketing and Copywriting Communications
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning. 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

Do you know what transcreation is and how to apply it in an international marketing strategy? Find out in this postgraduate diploma"   

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that arise throughout the educational program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Writing for blogs, for podcast and video scripts...TECH offers you everything you need to create the best content marketing"

Learn in this postgraduate diploma the main formulas used by the best copywriters and take them to your daily work"

This program has been designed to boost the professional career of communicators who wish to grow as copywriters. An objective that will be much easier to achieve, thanks to the syllabus created by real specialists in this sector. In this sense, students will obtain over 6 months, the formulas and writing techniques that every copywriter should know, work methodologies, analysis tools and the main tips to create excellent messages that promote the sale of products and / or services.  

In just 6 months you will be able to create good stories and become an expert in the wonderful world of storytelling. Enroll now”  

General Objectives

• Offer a wide and deep learning of the copywriting profession in its different facets 
• Show the different areas in which Copywriting can be applied: web pages, advertisements, launches or content marketing 
• Offer a deep study system for the creation of branding of a brand with the Verbal Identity Manual
• Offer a complete study about psychology, neuromarketing and neurocopywriting 
• Acquire in-depth knowledge about the relationship between language and persuasion, emotion and profit 
• Instruct Copywriting experts to be able to make a content plan and write for any of today's major social networks
• Train experts in customer service management, internal communication and B2B and B2C customer acquisition strategies
• Offer the tools to know how to run a sales funnel from start to finish 
• Provide the tools to know how to develop a digital marketing campaign 
• Instruct persuasive writing for blog articles, video scripts, podcast scripts, etc. 
• Instruct copywriters to be able to write ads for major social networks 
• Train to work as a freelance copywriter from minute one, or to be able to work for third parties 

Specific Objectives

Module 1. Copywriting Techniques

• Identify the principles of persuasion 
• Learn more than 12 different Copywriting formulas 
• Write effective headlines 
• Identify what it is for and how to create storytelling 
• Learn how to professionally curate content

Module 2. Brand Identity Manual and Brand Story  

• Know what a Brand Identity Manual is and what it is used for 
• Discover Jung's 12 Archetypes 
• Know what a Brand Identity Manual should include 
• Decipher the personality of a brand 
• Know what a Brand Manifesto is and what it is for 
• Know what an empathy map is and create one 
• Manage the verbal universe of a brand 
• Learn the keys to writing a brand story

Module 3. Copywriting for Content Marketing and Social Networks 

• Know what Content Marketing is and how to apply Copywriting  in your strategy 
• Learn the particularities of the main social networks (Facebook, Instagram, TikTok, Youtube, LinkedIn, Pinterest, Twitter) and how to write messages in them in the most effective way 
• Describe the particularities of video scripts and podcasts, and how to write them in an effective way Learn to write blog articles 
• Manage and write all the messages involved in the online customer experience 
• Know what keywords are and how they are used 
• Create a content calendar 
• Delve into the measurement of results

Thanks to this program, you will learn how to manage the verbal universe of a brand and lead it to digital success"