Become a highly sought-after professional in the field of web management, one of the areas with the most job opportunities today"

master website management engineering

The Internet and the digital environment have rapidly transformed the world. Numerous tasks that were previously performed analogically and offline, today have come to be carried out in the digital world; so it has become essential to have an online presence to perform all kinds of management, promotions and sales. Furthermore, the democratizing nature of the Internet has meant that all kinds of people and institutions have the possibility of creating their own web page for different purposes, which has given rise to countless job opportunities.

This need to be present in the online environment has led to the emergence of different professional positions with expertise in different web spaces. However, there are some positions that, although in demand, still suffer a skills shortage. Thus, this Professional Master’s Degree in Website Management Engineering from the TECH School of Engineering fills this gap and offers students a definitive opportunity to become highly sought-after experts.

After completing this program, students will possess the necessary knowledge to carry out effective and competitive web management, thanks to tools and contents prepared by the best experts in the field. As a result, students will provide their clients and employers with a set of services related to the administration of web pages that will make them a valuable resource in this professional field.

To ensure that students get the most out of the contents provided by this program, TECH has developed a detailed methodology, with innovative and totally flexible teaching, tailored to their individual needs, and they will be accompanied at all times by experts in the field.

Stand out with this Professional Master’s Degree and achieve immediate professional success"

This Professional Master’s Degree in Website Management Engineering contains the most complete and up-to-date program on the market. The most important features include: 

  • Acquisition of essential knowledge to become an expert in web management
  • A 100% digital and practical approach, which makes the content directly applicable in the professional environment
  • Flexible study methodology adapted to each student, taking their needs into account
  • The possibility of developing innovative knowledge in an ever-changing field that requires constant adaptation
  • Lessons carried out in different ways, both theoretical and practical, by experts in web management who will make all their knowledge available to students in order to lead them to success
  • Content that is accessible from any fixed or portable device with an Internet connection

Everyone has a website, and they need experts to manage them; that expert could be you"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Specialize and find the career opportunities you deserve with this impressive Professional Master’s Degree"

maestria website management engineering

Give your career a boost: learn how to manage websites at the highest level"


In order to achieve the objectives of this degree, the best content is made available to students; created and structured by a team of experts in web management. Thus, the knowledge transmitted thanks to this program is derived from the actual experience of these specialists, who are always attentive to the main developments in the sector in order to apply them to their respective projects. For this reason, the professional will enjoy a comprehensive and totally focused learning experience, relevant to their professional area.

maestria online website management engineering

One of the highlights of this magnificent program is its content, prepared to help you face professional challenges with the best tools available"

Module 1. Ethical and Legal Aspects of the Web

1.1. Web Regulations in Force in Europe
1.2. Legal Aspects of the Web (Presence vs. Activity)

1.2.1. Preliminary Matters: Classification
1.2.2. Web Classification According to Legal Framework
1.2.3. Practical Legal Aspects of Presence-Only Websites
1.2.4. Practical Legal Aspects of E-Commerce Websites
1.2.5. Practical Legal Aspects of Social Networks, Forums and Blogs
1.2.6. Practical Legal Aspects of Download and Multimedia Content Websites

1.3. Laws and Regulations Commonly Used on Websites

1.3.1. The LSSICE Law (Law on Information Society Services and Electronic Commerce)
1.3.2. The RGPD– General Data Protection Regulation
1.3.3. The LOPDGDD Law (Organic Law on the Protection of Personal Data and Guarantee of Digital Rights)

1.4. Laws and Regulations Specifically Used on Websites

1.4.1. Law on General Contracting Conditions
1.4.2. Law on Retail Trade Management
1.4.3. Law on Intellectual Property
1.4.4. General Law for the Defense of Consumers and Users

1.5. European Taxation for e-commerce

1.5.1. Preliminary Matters: Taxation as a Set of Laws
1.5.2. European Taxation Framework: Operating under European Regulations

1.6. Child Protection on the Web

1.6.1. The Legal Rights and Obligations of Parents and Guardians as a Starting Point
1.6.2. Training as the Best Tool for Prevention
1.6.3. Minors on Social Media
1.6.4. Fraudulent Purchases and Contracting

1.7. Practical Aspects for Compliance Assurance

1.7.1. Reasons behind Legal Aspects on Websites
1.7.2. Moving toward Legal Compliance in Practical Aspects
1.7.3. Typified Penalties for the Most Common Non-Compliances

1.8. Tools and Procedures

1.8.1. Plugins and Addons Most Commonly Used
1.8.2. Other Essential Tools and Services

1.9. Implications and Results of Practical Legal Aspects

1.9.1. Legal Rulings (I): LSSICE
1.9.2. Legal Rulings (II): RGPD / LOPDGDD

1.10. E-Commerce Tax Offenses against Intellectual Property and against Consumers and Users

1.10.1. Legal Rulings (III): E-Commerce Tax Offenses
1.10.2. Legal Rulings (IV): Intellectual Property Offenses
1.10.3. Legal Rulings (V): Offenses against Consumers and Users

Module 2. Web Application Development Methodologies

2.1. Agile Project Management: Foundation for Web Application Development

2.1.1. The Agile Approach
2.1.2. Agile Values and Principles
2.1.3. Traditional Project Management and Agile
2.1.4. Agile Project Management Models
2.1.5. Agile Methodologies

2.2. Using Agile Approach for Web Application Development

2.2.1. Myths and Realities Regarding Agility
2.2.2. Agile Practices
2.2.3. Selecting Agile Practices for a Project
2.2.4. Developing an Agile Mentality
2.2.5. Implementing and Communicating Adopting Agile Principles

2.3. Agile Methodologies for Web Application Development

2.3.1. Lean Development
2.3.2. Extreme Programming (XP)
2.3.3. Crystal Methods
2.3.4. Feature Driven Development (FDD)
2.3.5. Dynamic Systems Development Method (DSDM) and Unified Agile Processes

2.4. Agile Methodologies for Advanced Web Application Development

2.4.1. Kanban Method
2.4.2. Scrum and Scrumban
2.4.3. DA Disciplined Agile
2.4.4. Hybrid Methodologies
2.4.5. Comparing Agile Methodologies

2.5. Web Development Projects: Planning Process

2.5.1. Starting an Agile Project
2.5.2. Agile Planning Process
2.5.3. Gathering Requirements and User History
2.5.4. Establishing Project Scope Using Agile Methods: Product Backlog
2.5.5. Agile Tools to Prioritize Requirements

2.6. Stakeholders in Agile Projects for Web Application Development

2.6.1. Stakeholders in Agile Projects
2.6.2. Fomenting Effective Participation among Stakeholders
2.6.3. Participatory Decision Making
2.6.4. Agile Knowledge Sharing and Gathering

2.7. Launch Plan and Estimate Creation

2.7.1. Launch Plan
2.7.2. Estimating User History Size
2.7.3. Estimating Speed
2.7.4. Agile Estimation Techniques
2.7.5. User History Prioritization

2.8. Iterations Planning and Monitoring

2.8.1. Iteration and Progressive Development
2.8.2. Iteration Planning Process
2.8.3. Creating Iteration Backlog
2.8.4. Buffers and Agile Schedule
2.8.5. Iteration Progress Monitoring
2.8.6. Monitoring and Release Progress Report

2.9. Team Leadership in Web Application Development

2.9.1. Agile Teams
2.9.2. Agile Project Leader
2.9.3. The Agile Team
2.9.4. Virtual Agile Team Management
2.9.5. Coaching for Team Performance Improvement

2.10. Value Management and Delivery in Web Development Projects

2.10.1. Delivery Processes Focused on Value
2.10.2. Product Quality
2.10.3. Quality Agile Practices
2.10.4. Risk Management
2.10.5. Agile Contracts
2.10.6. Value Gained Management in Agile Projects

Module 3. Web Programming Languages

3.1. Web Programming

3.1.1. The Web
3.1.2. Web Design
3.1.3. Web Development Front-End Back-End Full-Stack

3.1.4. Types of Languages Programming Languages Markup Languages Scripting Languages

3.1.5. Framework vs. Libraries
3.1.6. Development Environments (IDE - Integrated Development Environment)
3.1.7. Navigation Systems

3.2. HTML

3.2.1. HTML
3.2.2. Labels Nesting Attributes

3.2.3. Documents Structure Headings Body

3.2.4. Semantic Components Root Elements Metadata Scripting Sections Comments

3.2.5. Text Content Headings Paragraphs Lists Text Formats Special Characters

3.2.6. Blocks
3.2.7. Hyperlinks
3.2.8. Embedded Content
3.2.9. Tables
3.2.10. Forms

3.3. CSS

3.3.1. CSS
3.3.2. Style Applications
3.3.3. Rules Selectors Properties and Values Comments

3.3.4. Style Collisions Heritage Cascade

3.3.5. Selectors
3.3.6. Combiners
3.3.7. Pseudo Classes
3.3.8. Pseudo Components
3.3.9. Box Models
3.3.10. Attributes
3.3.11. Measuring Units Absolute Units Relative Units

3.3.12. Positioning
3.3.13. Colors
3.3.14. Variables
3.3.15. Animations

3.4. JavaScript

3.4.1. JavaScript
3.4.2. Code Inclusion in HTML
3.4.3. Syntax Statements Comments

3.4.4. Types of Data
3.4.5. Variables and Areas
3.4.6. Operators
3.4.7. Flow Control Structures
3.4.8. Functions
3.4.9. Document Object Model (DOM) Manipulation
3.4.10. Events
3.4.11. Object Oriented Programming Classes Objects Properties Methods

3.4.12. AJAX

3.5. PHP

3.5.1. PHP
3.5.2. Documents Structure
3.5.3. Generating HTML Content
3.5.4. Constants and Variables
3.5.5. Operators
3.5.6. Types of Data
3.5.7. Flow Control Structures
3.5.8. Functions
3.5.9. Forms, Cookies and Sessions

3.6. MySQL

3.6.1. MySQL
3.6.2. Databases
3.6.3. Characters Codification
3.6.4. Types of Data
3.6.5. Users and Privileges
3.6.6. Accessing Databases
3.6.7. Creating and Manipulating Databases
3.6.8. Clauses
3.6.9. Consultas

3.7. HTML and CSS Libraries and Frameworks

3.7.1. Bootstrap
3.7.2. Foundation
3.7.3. Skeleton
3.7.4. Bulma
3.7.5. Materialize
3.7.6. PureCSS
3.7.7. TailwindCSS
3.7.8. Susy
3.7.9. UIkit

3.8. JavaScript Libraries and Frameworks

3.8.1. Angular
3.8.2. jQuery
3.8.3. React
3.8.4. Meteor
3.8.5. Polymer
3.8.6. Mithril
3.8.7. Aurelia
3.8.8. Vue.js
3.8.9. Ember.js
3.8.10. Node.js
3.8.11. Backbone.js

3.9. PHP Libraries and Frameworks

3.9.1. Laravel
3.9.2. Symfony
3.9.3. Zend
3.9.4. CodeIgniter
3.9.5. FuelPHP
3.9.6. CakePHP
3.9.7. Phalcon
3.9.8. Yii
3.9.9. Slim

3.10. Web Programming Techniques

3.10.1. Beautify
3.10.2. Minimizing Code
3.10.3. Image Optimization File Formats Compression Quality vs. Size

3.10.4. Code Normalization and Compatibility between Browsers
3.10.5. Code Debugging and Validation
3.10.6. Bundling
3.10.7. Repository and Version Control

Module 4. Website Engineering and Architecture

4.1. Website Engineering and Architecture

4.1.1. Website Architecture
4.1.2. Uses and Applications

4.2. The Pillars of Web Architecture

4.2.1. Public
4.2.2. Contents
4.2.3. Context

4.3. Horizontal Web Architecture

4.3.1. Advantages
4.3.2. Examples:

4.4. Vertical Web Architecture

4.4.1. Advantages
4.4.2. Examples:

4.5. Web Architecture Phases

4.5.1. Taxonomy
4.5.2. Labelling
4.5.3. Site Map

4.6. Web Architecture and Web Design

4.6.1. Types of Pages
4.6.2. Component Presence
4.6.3. Linking Needs

4.7. Web Architecture and Web Browsing

4.7.1. Structure
4.7.2. Categorization
4.7.3. Marking
4.7.4. Usability

4.8. Web Architecture and SEO

4.8.1. Benchmark
4.8.2. Keyword Research
4.8.3. URLs
4.8.4. Internal Links
4.8.5. Cannibalization

4.9. Web Architecture Tools

4.9.1. Mindmeister Mind Maps
4.9.2. Analyzing URLs Screaming Frog SEO Spider
4.9.3. Analyzing Web Traffic Using Google Analytics

4.10. Google Search Console

4.10.1. Keyword Analysis
4.10.2. Opportunity Keywords
4.10.3. Website Performance

Module 5. Website Security Systems

5.1. Perimeter Security

5.1.1. Network Firewall
5.1.2. Demilitarized Zone (DMZ)
5.1.3. Load Balancers Content Delivery Network (CDN)

5.1.4. Web Application Firewall (WAF)

5.2. Encrypted Web Communications

5.2.1. SSL Certified
5.2.2. Protocols
5.2.3. Cipher Suit
5.2.4. Vulnerabilities Poodle Ticketbleed Beast attack ROBOT Heartbleed

5.3. Vulnerability Analysis

5.3.1. XXS (Cross Site Scripting)
5.3.2. SQL Injection
5.3.3. CSRF
5.3.4. Code Injection
5.3.5. DoS DDoS

5.4. Security Headers

5.4.1. X-Frame Options
5.4.2. X-XSS-Protection
5.4.3. X-Content-Type-Options
5.4.4. Referrer Policy
5.4.5. HTTPS Strict Transport Security (HSTS)

5.5. Authentication and Authorization

5.5.1. HTTP Authentication Basic Digest NTLM

5.5.2. Protocols and Standards Oauth OpenID

5.6. Web Auditing

5.6.1. Auditing Technique Black Box White Box Grey Box

5.6.2. OWASP Methodology
5.6.3. Bug Bounty

5.7. Application Programming Interface (API) Security

5.7.1. Types of APIs REST SOAP Others

5.7.2. Attacks and Risks
5.7.3. Traffic Analysis

5.8. Content Management System (CMS) Security Management

5.8.1. Wordpress
5.8.2. Joomla
5.8.3. Drupal
5.8.4. Magento

5.9. Secure Application Development

5.9.1. Secure Software Development Life Cycle
5.9.2. Risk Assessment
5.9.3. Security Tests
5.9.4. Good Practices

5.10. Crisis Management and Resilience

5.10.1. Crisis Management and Incident Response
5.10.2. Security Incident Response Process Preparation Identification Containment Eradication Recovery Lessons Learned

5.10.3. Backup Copies

Module 6. User Interface Design and Programming

6.1. User Experience

6.1.1. User Experience (UX)
6.1.2. Interface Design (UI)
6.1.3. Interaction Design (IxD)
6.1.4. Context and New Paradigms

6.2. User Interface Design

6.2.1. Design and UX
6.2.2. Web Design Psychology
6.2.3. Design Thinking
6.2.4. Types of Web Design Fixed Design Elastic Design Liquid Design Responsive Design Flexible Design

6.2.5. Design System & Atomic Design

6.3. UX Research

6.3.1. UX Research
6.3.2. Importance and Process
6.3.3. Research and Analysis
6.3.4. Heuristic Evaluation
6.3.5. Eye Tracking
6.3.6. Test A/B
6.3.7. Crazy Egg
6.3.8. Card Sorting
6.3.9. Customer Journey
6.3.10. Other Techniques

6.4. UX Writing

6.4.1. UX Writing
6.4.2. UX Writing vs. Copyrighting
6.4.3. Uses and Benefits
6.4.4. Microcopy
6.4.5. Web Structure

6.5. Interaction Design and Web Prototyping

6.5.1. Prototyping Phase
6.5.2. Methods Sketches Wireframes Mock-ups

6.5.3. Browsing Flows
6.5.4. Interaction
6.5.5. Managing Online Tools

6.6. Usability

6.6.1. Impact of Usability on User Experience
6.6.2. Metrics
6.6.3. Tests Internal Usability Test Unmoderated Remote Usability Testing Moderated Remote Usability Testing

6.6.4. Assessment Tools

6.7. Accessibility

6.7.1. Web Accessibility
6.7.2. Beneficiaries
6.7.3. Disabilities Visual Impairment Hearing Impairment Motor Disability Speech Impairment Cognitive Impairment

6.7.4. Accessibility Guidelines WCAG 2.1 and Priorities Perceptible Operable Comprehensible Robust

6.7.5. Validation Tools and Techniques

6.8. Information Architectures

6.8.1. Organization Systems
6.8.2. Labeling Systems
6.8.3. Browsing Systems
6.8.4. Search Systems

6.9. SXO: UX y SEO

6.9.1. Similarities between UX and SEO
6.9.2. SEO Factors
6.9.3. Impact and Benefits of Optimizing UX for SEO
6.9.4. UX Advice to Improve SEO

6.10. Style Guides

6.10.1. Objectives
6.10.2. Context
6.10.3. Color Palettes
6.10.4. Typography
6.10.5. Iconography
6.10.6. Components Basic Components Complex Components

6.10.7. Layout
6.10.8. Consistency and Identity
6.10.9. Utility Extension
6.10.10. Examples:

Module 7. E-Commerce Creation and Administration

7.1. E-Commerce Development

7.1.1. Functions
7.1.2. Advanced Functions
7.1.3. Administration Payment Systems Customer Management Order Management

7.1.4. Dropshipping

7.2. Database Programming and Structure

7.2.1. Selecting Development Environment
7.2.2. Web Structure for e-Commerce
7.2.3. Database Structure

7.3. E-Commerce Design

7.3.1. Main Screen
7.3.2. Login and Register Areas
7.3.3. Product Screen Structure
7.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc

7.4. In-house Development vs. CMS (Content Management System)

7.4.1. Advantages and Disadvantages of Using CMS
7.4.2. Selecting CMS According to Development Types
7.4.3. Proprietary System or Online Cloud Wordpress + Woocommerce Prestashop Magento Shopify

7.5. Installing and Configuring the Work Environment

7.5.1. Hosting and Domain SSL Activation and PHP Configuration

7.5.2. Installing CMS Wordpress + Woocommerce Installation Prestashop Installation Magento Installation

7.5.3. Configuring and Launching CMS Configuring and Launching Wordpress + Woocommerce Configuring and Launching Prestashop Configuring and Launching Magneto

7.5.4. Selecting a Definitive Work Environment

7.6. UX (User eXperience)

7.6.1. Design
7.6.2. Functionality vs. Design
7.6.3. Final Customer Optimization
7.6.4. Visibility of Priority Parts

7.7. SEO (Search Engines)

7.7.1. Keyword Search for Our Store
7.7.2. Optimizing Pages, Meta Labels, Titles and Others
7.7.3. Optimized Content
7.7.4. Backlinks, Press Releases and Reviews
7.7.5. Social Networks and Marketing Creating Promotions Optimizing Promotions and Buyer Persona

7.8. Payment and Logistics Systems

7.8.1. Configuring Virtual and Physical Payment Systems PayPal Stripe Cash on Delivery POS Banking Installment Payment Systems

7.8.2. Logistics Optimizing Shipment Channels Optimized Shipment Selector Configuration

7.8.3. Delivery Automation

7.9. Marketing and Advertising

7.9.1. Competitive Analysis
7.9.2. Work Tools Analysis Tools Design Tools SEO Tools Optimization Tools

7.9.3. Installing Tracking Pixels for Advanced Segmentation
7.9.4. Creating Promotions Facebook Ads Twitter, TikTok, Pinterest and Other Massive Networks Google Ads Ad Optimization

7.10. Analysis, Data Measuring and Results

7.10.1. Measuring Traffic
7.10.2. Search Engine Analysis
7.10.3. Sources and Sales Percentages
7.10.4. Creating Promotional Landing Pages
7.10.5. Selling on Marketplace Amazon eBay

7.10.6. Problem Solving

Module 8. Web Server Administration

8.1. Selecting a Work Environment

8.1.1. Operating Systems (Windows or Linux)
8.1.2. Distribution Differences Choosing the Right Operating System Test Working Environment (Development) Professional Working Environment (Production)

8.2. Installing and Configuring the Work Environment

8.2.1. Installing VirtualBox for Windows Development Environment Installation of Windows Server Environment Initial Configuration and Networks for Windows Server Installation of Components for Production Windows Server Optimization

8.2.2. Installing Linux Visual Environment Installation and Configuration of Centos (Operating System for the Enterprise Community) Ubuntu Server Installation and Configuration Debian Installation and Configuration

8.3. Command Terminal

8.3.1. Directories and CHMOD Permissions Disk and File Management

8.3.2. Service Analysis
8.3.3. Problem Detection and Analysis / LOGS
8.3.4. Resource Monitoring Commands and Automation

8.3.5. Editors and Administration Commands

8.4. Networks

8.4.1. IP Theory and ISO/TCP Models
8.4.2. IP Utilities and Commands
8.4.3. Network and File Configuration
8.4.4. SCP, FTP, SAMBA, NFS Protocols and Services
8.4.5. DNS Service Installation and Configuration

8.5. Installation and Control Panels

8.5.1. Selecting an Adequate Control Panel Configuration and Optimization

8.5.2. Installing cPanel Configuration and Optimization

8.5.3. Installing Plesk Configuration and Optimization

8.5.4. Installing Directadmin Configuration and Optimization

8.6. Installing Core Web Services

8.6.1. Installing Apache PHP/PHP-FPM Installation

8.6.2. Installing Mysql
8.6.3. Installing MariaDB
8.6.4. Installing PHPmyadmin
8.6.5. Installing Exim / Dovecot

8.7. Optimizing Web Services, Databases and Email

8.7.1. Installing Nginx Configuring and Launching Nginx

8.7.2. Optimizing Apache
8.7.3. Optimizing PHP / PHP-FPM
8.7.4. Optimizing Mysql Data Analysis Tools

8.7.5. Optimizing Exim

8.8. Backups in Production Environments

8.8.1. Backups
8.8.2. Planning a Secure Environment Base Commands - CP, MV, RSYNC

8.8.3. Automating Backup Copies Systems
8.8.4. Data Redundancy and Security / Replication
8.8.5. Optimizing Secure Environments

8.9. Security/Safety

8.9.1. Dedicated/Virtual Server Security
8.9.2. Installing Monitoring Tools Brute force and scanning prevention

8.9.3. Installing Firewalls
8.9.4. Antimalware/Virus Systems Scanning and Quarantine Automation

8.9.5. Anti-Spam Mail

8.10. Problem Solving and Eventualities

8.10.1. Service Stop
8.10.2. Disk Errors in Production Environments
8.10.3. Monitoring and Delegating Services
8.10.4. Web Migration/Databases/E-mail/Files
8.10.5. Hacked Web Resolution
8.10.6. Email Problems Blacklist IP Difficulties IP Assignment to a Particular Domain Mail Arriving in Spam Folder

8.10.7. Server Not Responding (Rescue Mode) RAM Memory Test Hard Drive Test RAID Test/File System Degradation

8.10.8. Administrating and Monitoring Disc Space Problems with INODOS

8.10.9. Nmap and Tracert for Network Problem Detection

Module 9. Web Content Managers

9.1. Content Management Systems (CMS)

9.1.1. Current CMS

9.2. Types of CMS

9.2.1. Open Source vs. Proprietary
9.2.2. Local Installation vs. Cloud-Based
9.2.3. Programming Languages
9.2.4. Uses and Functionality
9.2.5. Other Types of CMS (ECM, WCM, DMS etc.)

9.3. CMS Tools and Resources

9.3.1. User Management
9.3.2. Page Management
9.3.3. Templates
9.3.4. Plug-ins
9.3.5. Others (Media Library, Comment Moderation, Sales Management, etc.)

9.4. CMS Architecture and Design

9.4.1. The Use of CMS
9.4.2. Templates

9.5. CMS and SEO

9.5.1. Technical SEO
9.5.2. SEO Content
9.5.3. Plug-ins

9.6. WordPress

9.6.1. Applications
9.6.2. Examples:

9.7. Drupal

9.7.1. Applications
9.7.2. Examples:

9.8. Prestashop

9.8.1. Applications
9.8.2. Examples:

9.9. Shopify

9.9.1. Applications
9.9.2. Examples:

9.10. Other CMS

9.10.1. Wix
9.10.2. Blogger
9.10.3. Magento
9.10.4. Joomla!

Module 10. Website Marketing

10.1. Website Commercialization

10.1.1. Website Commercialization
10.1.2. Website Development Cost
10.1.3. Profitability Calculations

10.2. Invoicing and Taxation

10.2.1. Freelance Invoicing
10.2.2. Company Invoicing
10.2.3. Taxation

10.3. Sales Funnels: Attraction Phase

10.3.1. Organic Traffic SEO

10.3.2. Payment Traffic

10.4. Sales Funnels: Interaction Phase

10.4.1. Emailing
10.4.2. Forms
10.4.3. CTAs

10.5. Sales Funnels: Conversion Phase

10.5.1. Offer
10.5.2. Ideas to Close the Sale
10.5.3. Customer Objections

10.6. Sales Funnels: Loyalty Phase

10.6.1. Exceeding Customer Expectations
10.6.2. Customer Service
10.6.3. Affiliation Systems
10.6.4. Surveys

10.7. Analytics

10.7.1. Analysis
10.7.2. KPIs
10.7.3. Emailing Analytics
10.7.4. Social Network Analytics

10.8. Analytics: Analyzing Websites Using Google Analytics

10.8.1. Audience Analytics
10.8.2. Purchase Analytics
10.8.3. Behavior Analytics
10.8.4. Conversion Analytics

10.9. Marketing Automation

10.9.1. The Purpose of Automating
10.9.2. Automation Software
10.9.3. Workflows
10.9.4. Scoring

10.10. Growth Hacking

10.10.1. Growth Hacking
10.10.2. Growth Hackers
10.10.3. Techniques and Examples

posgrado website management engineering

The most comprehensive and relevant program on Website Management Engineering"