At the end of this course, you will be able to design and implement a complete communication plan for companies in the fashion and beauty sector”

The contents of this postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours their experience into this program and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects of communication management in companies in the fashion sector will be analyzed, with the purpose of providing the student with an in-depth knowledge of the functioning of these departments and learning how to manage them in an optimal way.

A journey that will lead students to learn how to carry out a complete Communication Plan adapted to the singularities of fashion firms. In this regard, the professionals will acquire the knowledge that will allow them to generate strategies at a global level, that is, both on and offline. 

In addition, the communicator will learn to conduct a thorough analysis of the current situation of the firm, identify areas for improvement, generate strategies and put it all into motion in an action plan. After this, we will also delve into measurement processes as a fundamental part of analyzing the results of communication plans.

All of this development, under the guidance of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive training process. 

Another key to the success of this program is the possibility of thestudent themselves deciding how they organize their learning: from the time, to the place and intensity of study. This way we make sure that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.   You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.

Planning is a highly demanded competence for communication professionals in the field of fashion. Learn with this postgraduate certificate the correct way to generate complete and successful communication plans”

This postgraduate certificate in Communication Plan at the Fashion Firm contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in fashion, beauty and luxury journalism and communication
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH - Technological University offers you the best education on the market in Fashion Journalism and Communication. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

Become an excellent journalist and learn to work successfully in communication offices, designing communication plans that enhance business results"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

This postgraduate certificate will provide you with the knowledge and essential techniques to efficiently manage the Communication area in companies in the fashion industry, either as part of a media or as a collaborator in a press office. A course that will enable you to lead and manage planning projects, with the ability to use new communication channels and innovative strategies. Thus, after completing this program, you will be fully prepared to create communication plans adapted to the singularities of the sector and, therefore, you will be a much more competent professional. 

A complete education that will allow you to enter fully into the process of communication planning as a means to enhance fashion, beauty and luxury businesses”

General Objective

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creativity and leadership skills as the main competencies to grow within the industry
• Develop excellent oral and written, verbal and non-verbal writing and communication skills
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry by knowing in depth the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve by looking at one's own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

• Apply the knowledge acquired to elaborate a complete and competitive communication plan
• Understand and fit our communication strategy in the fashion industry
• Understand the structure of the communication plan and its reason for being as well as the main techniques used in each of its stages
• Develop critical thinking for the assessment of the communication strategy
• Establish specific communication actions for the fashion and beauty sector
• Deliver a long-term communication strategy, evaluate and readapt it

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning"