Description

A program created for professionals who aspire to excellence, that will enable them to acquire new skills and strategies easily and effectively"

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The Corporate Communications Director is an essential figure in the corporate organizational chart, since they are responsible for the correct management of corporate communications. The company's brand will be affected by the decisions it makes, thereby leading to an improvement or worsening of the corporate reputation. Therefore, this advanced master’s degree offers the necessary techniques and strategies for the development of a communication plan that brings benefits and allows the company's objectives to be achieved. 

To do so, the professional must have in depth knowledge of the business environment, the organization itself, as well as the goals set by the company. All this, together with the correct management of the corporate media, whether digital or physical, will allow the company to achieve success with a positive reputation and known by all.

TECH is passionately commited to helping highly qualified individuals to specialize and develop their personal, social and professional skills.

The student will not only be guided through the theoretical knowledge offered, but will also find another way of studying and learning, one which is more organic, simpler and more efficient. TECH works to keep you motivated and to create a passion for learning that will drive you develop critical thinking.  

This advanced master’s degree is designed to give you access to the specific knowledge of this discipline in an intensive and practical way, which is of great value to any professional.  

Furthermore, as it is a 100% online specialization, the student decides where and when to study. Without the restrictions of fixed timetables or having to move between classrooms, this course can be combined with work and family life.

A deep and complete immersion in Corporate Communication strategies and approaches"

This advanced master’s degree in Senior Communications Management contains the most complete and up-to-date program on the market. The most important features of the program include:

  • The latest technology in online teaching software   
  • A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
  • Practical cases presented by practising experts   
  • State of the art interactive video systems   
  • Teaching supported by remote learning    
  • Continuous updating and retraining systems   
  • Autonomous learning: full compatibility with other occupations   
  • Practical exercises for self evaluation and learning verification
  • Support groups and educational synergies: questions to the expert, debate and knowledge forums
  • Communication with the teacher and individual reflection work   
  • Content that is accessible from any, fixed or portable device with an Internet connection  
  • Supplementary documentation databases are permanently available, even after the program

A high level of scientific learning, supported by advanced technological development and the teaching experience of the best professionals"

Our teaching staff is made up of working professionals. In this way TECH ensures that it delivers the up-to-date information it aims to. A multidisciplinary team of professionals who have experience in different environments will develop the theoretical knowledge in an efficient way, but above all, will contribute their practical knowledge from their own experience to the course: one of the differential qualities of this TECH advanced master’s degree.   

This command of the subject is complemented by the effectiveness of the methodological design of this advanced master’s degree. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, the student will be able to study with a range of comfortable and versatile multimedia tools that will give them the operability they need in their specialization.   

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice. With the help of an innovative interactive video system and Learning from an Expert, the student will be able to acquire the knowledge as if they were actually dealing with the situations they are learning about. A concept that will allow them to integrate and consolidate learning in a more realistic and permanent way.

A complete program that will allow you to get intensive education in each and every aspect of Corporate Communication"

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We have the best teaching methodology and a multitude of simulated cases that will help you learn in real situations"

Objectives

Our objective is to prepare highly qualified professionals for the working world. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that you will be able to achieve thanks to a highly intensive and detailed course.

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Our goal is to help you achieve yours, through a very unique program of specialization that will become an unparalleled professional growth experience"

General Objectives

  • Achieve the necessary knowledge to write and transmit corporate information through different media and platforms, both physical and digital
  • Acquire the necessary knowledge to communicate adequately in all areas, channels and networks, using the appropriate languages for each communication style

Specific Objectives

  • Define the latest trends and developments in business management
  • Build a personal and managerial skills development and improvement plan
  • Develop strategies to carry out decision making in a complex and unstable environment
  • Develop the ability to detect, analyze, and solve problems
  • Develop the skills required to manage business activities strategically
  • Explain the company from a global point of view, as well as the responsibility developed by each area of the company
  • Design innovative strategies and policies to improve management and business efficiency
  • Formulate and implement growth strategies that adapt the company to changes in the national and international environment
  • Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence
  • Describe the strategic role of integrated and consistent communication with all the stakeholders
  • Strengthen leadership skills and competencies of future asset managers
  • Establish techniques for creating a personal and professional brand
  • Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
  • Describe the new rules of communication, own content creation and the relationship with stakeholders in the digital world within which organizations compete
  • Plan and implement integral communication plans
  • Establish complex communication strategies to achieve a link with all audiences
  • Develop skills and competencies for efficiently managing all aspects of the communication department of any organization in all its branches
  • Describe the essential elements of corporate communication management
  • Explore the characteristics of communication in specific sectors 
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Achieve excellence with the guidance of today's most experienced experts and boost your chances of achieveing the top positions with an unbeatable CV""

Advanced Master's Degree in Senior Management in Communication

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In the current context, the figure of the Director of Corporate Communication is essential to properly manage all communication processes carried out in a company. At TECH Technological University we developed the Advanced Master's Degree in Senior Management in Communication, a program designed with the highest academic standards, aimed at professionals who wish to specialize in the knowledge and technical skills necessary to assume this position. This way you will be able to take a definitive step to advance in this sector and boost your career to the highest level of competence.

Specialize in Senior Management in Communication

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If you are interested in participating in the development of efficient communication plans and strategies working in managerial positions in the corporate organization chart, this program is for you. You will expand your knowledge in various areas such as strategic direction and executive management; the management of information systems, operations and logistics; corporate communication, brand strategy and reputation, customer relationship management and its application in the digital environment. From this, you will develop your skills to transmit corporate information through different media and platforms, both physical and digital. At TECH Technological University we offer you a complete and updated postgraduate course that will allow you to reach unimagined levels and will make you one of the most reputable experts in the sector.