Product Design

This program will prepare you to respond to the current and future challenges of Product Design, based on a 100% online methodology that will adapt completely to your professional and personal circumstances"

Behind the tools and devices that millions of people use every day there is an exhaustive planning and design work. Every aspect of the physical and tangible elements used in any facet of life, from vehicles to home furnishings and street furniture, pens, smartphones and, in short, any object of daily use, has been carefully crafted.

This attention to detail responds to several strong arguments: with an appropriate design, costs can be reduced, production can be more efficient, and the result will be more attractive from a commercial point of view. For this reason, this professional area is of growing importance and is essential for many companies in the industrial, textile and related sectors.

Thus, nowadays, designers who are focused on this field can aspire to enjoy great job opportunities, but to achieve this they need the best knowledge and skills in this discipline. This Professional Master’s Degree in Product Design provides them, by integrating over 10 specialized modules the most recent developments in this field and delving into relevant issues such as Digital Technology, the Fundamentals of Marketing, Design for Manufacturing or Sustainable Design.

All this, through an online teaching system specially created for working professionals, since it adapts to them, allowing them to study from wherever they want and whenever they want, without uncomfortable travel or rigid schedules.

You will be able to deepen, thanks to this Professional Master’s Degree, in the keys of Sustainable Design, optimizing the production work of your creations" 

This ##ESTUDIO## in Product Design contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of case studies presented by experts in Product Design.
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice.
• Practical exercises where self-assessment can be used to improve learning. Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program has the best didactic resources: theoretical and practical activities, videos, interactive summaries, master classes, etc. Everything you need to become a great expert in Product Design"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will learn about the most advanced materials for design and their possible applications, thus improving your professional prospects immediately"

TECH's online learning system will allow you to study when, how and where you want, without being subject to rigid schedules or uncomfortable commuting"

This Professional Master’s Degree in Product Design has been structured in 10 specialized modules, through which the professional will be able to learn about the latest advances in the Fundamentals of Design, Design Materials, Sustainable Design, the Fundamentals of Marketing and Corporate Image, to obtain a more global vision of Product and Manufacturing Design, with which the student will have a more industrial perspective to carry out their projects.

The most updated contents in Professional Master’s Degree are now at your fingertips. Enroll now and get an immediate professional improvement"

Module 1. Design Fundamentals 

1.1. Design History

1.1.1. Industrial Revolution
1.1.2. The Stages of Design
1.1.3. Architecture
1.1.4. The Chicago School

1.2. Design Styles and Movements

1.2.1. Decorative Design
1.2.2. Modernist Movement
1.2.3. Art Deco
1.2.4. Industrial Design
1.2.5. Bauhaus
1.2.6. World War II
1.2.7. Transvanguardias
1.2.8. Contemporary Design

1.3. Designers and Trends

1.3.1. Interior Designers
1.3.2. Graphic Designers
1.3.3. Industrial or Product Designers
1.3.4. Fashion Designers

1.4. Design Methodology

1.4.1. Bruno Munari
1.4.2. Gui Bonsiepe
1.4.3. J. Christopher Jones
1.4.4. L. Bruce Archer
1.4.5. Guillermo González Ruiz
1.4.6. Jorge Frascara
1.4.7. Bernd Löbach
1.4.8. Joan Costa
1.4.9. Norberto Cháves

1.5. Language in Design

1.5.1. Objects and the Subject
1.5.2. Semiotics of Objects
1.5.3. The Object Layout and its Connotation
1.5.4. Globalization of Signs
1.5.5. Proposal

1.6. Design and its Aesthetic-Formal Dimension

1.6.1. Visual Elements
1.6.1.1. The Shape
1.6.1.2. The Measure
1.6.1.3. Color
1.6.1.4. Texture

1.6.2. Relationship Elements

1.6.2.1. Management
1.6.2.2. Position
1.6.2.3. Spatial
1.6.2.4. Severity

1.6.3. Practical Elements

1.6.3.1. Representation
1.6.3.2. Meaning
1.6.3.3. Function

1.6.4. Frame of Reference

1.7. Analytical Design Methods

1.7.1. Pragmatic Design
1.7.2. Analog Design
1.7.3. Iconic Design
1.7.4. Canonical Design
1.7.5. Main Authors and Their Methodology

1.8. Design and Semantics

1.8.1. Semantics
1.8.2. The Significance
1.8.3. Denotative Meaning and Connotative Meaning
1.8.4. Lexicon
1.8.5. Lexical Field and Lexical Family
1.8.6. Semantic Relationships
1.8.7. Semantic Change
1.8.8. Causes of Semantic Changes

1.9. Design and Pragmatics

1.9.1. Practical Implications, Abduction and Semiotics
1.9.2. Mediation, Body and Emotions
1.9.3. Learning, Experiencing and Closing
1.9.4. Identity, Social Relations and Objects

1.10. Current Design Context

1.10.1. Current Design Issues
1.10.2. Current Design Issues
1.10.3. Contributions on Methodology

Module 2. Fundamentals of Creativity

2.1. Creative Introduction

2.1.1. Style in Art
2.1.2. Educate Your Eyes
2.1.3. Can Anyone be Creative?
2.1.4. Pictorial Languages
2.1.5. What do I Need? Materials

2.2. Perception as the First Creative Act

2.2.1. What do you see? What do you hear? How Do You Feel?
2.2.2. Perceive, Observe and Examine Carefully
2.2.3. Portrait and Self-Portrait: Cristina Núñez
2.2.4. Case Study Photodialogue. Diving into Oneself

2.3. Facing the Blank Paper

2.3.1. Drawing without Fear
2.3.2. The Notebook as a Tool
2.3.3. The Artist's Book, What is It?
2.3.4. Referrals

2.4. Creating Our Artist's Book

2.4.1. Analysis and Gaming: Pencils and Markers
2.4.2. Tricks to Loosen the Hand
2.4.3. First lines
2.4.4. The Nib

2.5. Creating Our Artist's Book II

2.5.1. The Spot
2.5.2. Waxes. Experimentation
2.5.3. Natural Pigments

2.6. Creating Our Artist's Book III

2.6.1. Collage and Photomontage
2.6.2. Traditional Tools
2.6.3. Online Tools: Pinterest
2.6.4. Experimentation with Image Composition

2.7. Doing without Thinking

2.7.1. What Do We Achieve by Doing Without Thinking?
2.7.2. Improvise: Henri Michaux
2.7.3. Action Painting

2.8. The Critic as Artist

2.8.1. Constructive Criticism
2.8.2. Manifesto on Creative Criticism

2.9. The Creative Block

2.9.1. What is a Blockage?
2.9.2. Extend your Limits
2.9.3. Case Study Getting your Hands Dirty

2.10. Study of our Artist's Book

2.10.1. Emotions and Their Management in the Creative Sphere
2.10.2. Your own World in a Notebook
2.10.3. What Did I Feel? Self-Analysis
2.10.4. Case Study: Criticizing myself

Module 3. Digital Technology

3.1. Introduction to Digital Imaging

3.1.1. ICT
3.1.2. Description of Technologies
3.1.3. Commands

3.2. Vector image. Working with Objects

3.2.1. Selection Tools
3.2.2. Grouping
3.2.3. Align and Distribute
3.2.4. Intelligent Guides
3.2.5. Symbolism
3.2.6. Transform
3.2.7. Distortion
3.2.8. Enclosures
3.2.9. Tracehunter
3.2.10. Compound Forms
3.2.11. Compound Plots
3.2.12. Cutting, Splitting and Separating

3.3. Vector image. Color

3.3.1. Color Modes
3.3.2. Dropper Tool
3.3.3. Samples
3.3.4. Gradients
3.3.5. Motif Filling
3.3.6. Appearance Panel
3.3.7. Attributes

3.4. Vector image. Advanced Editing

3.4.1. Gradient Mesh
3.4.2. Transparency Panel
3.4.3. Fusion Modes
3.4.4. Interactive Tracing
3.4.5. Clipping Masks
3.4.6. Text:

3.5. Image Bitmap. The Layers

3.5.1. Creation
3.5.2. Liaison
3.5.3. Transformation
3.5.4. Grouping
3.5.5. Adjustment Layers

3.6. Image Bitmap. Selections, Masks and Channels

3.6.1. Frame Selection Tool
3.6.2. Lasso Selection Tool
3.6.3. Magic Wand Tool
3.6.4. Menu Selections. Color Range
3.6.5. Channels
3.6.6. Mask Retouching
3.6.7. Clipping Masks
3.6.8. Vector Masks

3.7. Image Bitmap. Blending Modes and Layer Styles

3.7.1. Layer Styles
3.7.2. Lens opacity
3.7.3. Layer Style Options
3.7.4. Fusion Modes
3.7.5. Examples of Fusion Modes

3.8. The Editorial Project. Types and Forms

3.8.1. The Editorial Project
3.8.2. Typologies of the Editorial Project
3.8.3. Document Creation and Configuration

3.9. Compositional Elements of the Editorial Project

3.9.1. Master Pages
3.9.2. Reticulation
3.9.3. Text Integration and Composition
3.9.4. Image Integration

3.10. Layout, Export and Printing

3.10.1. Layout

3.10.1.1. Photo Selection and Editing
3.10.1.2. Preliminary Check
3.10.1.3. Packaging.

3.10.2. Export

3.10.2.1. Export for Digital Media
3.10.2.2. Export for Physical Media

3.10.3. Print

3.10.3.1. Traditional Printing

3.10.3.1.1. Binding

3.10.3.2. Digital Printing

Module 4. Fundamentals of Marketing

4.1. Introduction to Marketing

4.1.1. Marketing Concept

4.1.1.1. Definition of Marketing
4.1.1.2. Evolution and Current Affairs of Marketing

4.1.2. Different Approaches to Marketing

4.2. Marketing in the Company: Strategic and Operational. The Marketing Plan

4.2.1. Commercial Management
4.2.2. Importance of Commercial Management
4.2.3. Diversity of Forms of Management
4.2.4. Strategic Marketing
4.2.5. Commercial Strategy
4.2.6. Scope of Application
4.2.7. Commercial Planning
4.2.8. The Marketing Plan}
4.2.9. Concept and Definitions
4.2.10. Stages of the Marketing Plan
4.2.11. Types of Marketing Plan

4.3. The Business Environment and the Organizational Marketplace

4.3.1. The Environment
4.3.2. Concepts and Limits of the Environment
4.3.3. Macro-Environment
4.3.4. Micro-Environment
4.3.5. The Market
4.3.6. Market Concepts and Limits
4.3.7. Market Developments
4.3.8. Types of Markets
4.3.9. The Importance of Competence

4.4. Consumer Behavior

4.4.1. The Importance of Behavior in Strategy
4.4.2. Influencing Factors
4.4.3. Benefits for the Company
4.4.4. Consumer Benefits
4.4.5. Approaches to Consumer Behavior
4.4.6. Characteristics and Complexity
4.4.7. Variables Involved
4.4.8. Different Types of Approaches

4.5. Stages in the Consumer Buying Process

4.5.1. Approach
4.5.2. Approach According to Different Authors
4.5.3. The Evolution of the Process in History
4.5.4. Stages
4.5.5. Recognition of the Problem
4.5.6. Information Search
4.5.7. Evaluation of Alternatives
4.5.8. Purchase
4.5.9. Post-Purchase
4.5.10. Models in Decision Making
4.5.11. Economic Model
4.5.12. Psychological Model
4.5.13. Mixed Behaviour Models
4.5.14. Market Segmentation in the Strategy of Organizations
4.5.15. Market Segmentation
4.5.16. Concept
4.5.17. Types of Segmentation
4.5.18. The Influence of Segmentation in Strategies
4.5.19. Importance of Segmentation in the Company
4.5.20. Planning Strategies based on Segmentation

4.6. Consumer and Industrial Market Segmentation Criteria
4.7. Segmentation Procedure

4.7.1. Segment Delimitation
4.7.2. Profile Identification
4.7.3. Evaluation of the Procedure

4.8. Segmentation Procedure

4.8.1. Geographic Characteristics
4.8.2. Social and Economic Characteristics
4.8.3. Other Criteria
4.8.4. Consumer Response to Segmentation

4.9. Supply-Demand Market. Segmentation Evaluation

4.9.1. Offer Analysis

4.9.1.1. Offer Classifications
4.9.1.2. Determination of the Offer
4.9.1.3. Factors Affecting Supply

4.9.2. Demand Analysis

4.9.2.1. Demand Classifications
4.9.2.2. Market Areas
4.9.2.3. Demand Classifications

4.9.3. Segmentation Evaluation

4.9.3.1. Evaluation Systems
4.9.3.2. Methods of Monitoring
4.9.3.3. Feedback

4.10. The Marketing Mix

4.10.1. Definition of Marketing Mix

4.10.1.1. Concept and Definition
4.10.1.2. History & evolution

4.10.2. Marketing Mix Elements

4.10.2.1. Product  
4.10.2.2. Price
4.10.2.3. Distribution
4.10.2.4. Promotion

4.10.3. The New 4p's of Marketing

4.10.3.1. Personalization
4.10.3.2. Participation
4.10.3.3. Peer To Peer
4.10.3.4. Modeled Predictions

4.10.4. Current Management Strategies for the Product Portfolio. Growth and Competitive Marketing Strategies
4.10.5. Portfolio Strategies

4.10.5.1. The BCG Matrix
4.10.5.2. The Ansoff Matrix
4.10.5.3. The Competitive Position Matrix

4.10.6. Strategies

4.10.6.1. Segmentation Strategy  
4.10.6.2. Positioning Strategy
4.10.6.3. Loyalty Strategy

Module 5. Corporate Image

5.1. Identity

5.1.1. Idea of Identity
5.1.2. Why is Identity Sought?
5.1.3. Types of Identity
5.1.4. Digital Identity

5.2. Corporate Identity

5.2.1. Definition. Why have a Corporate Identity?
5.2.2. Factors Influencing Corporate Identity
5.2.3. Corporate Identity Components
5.2.4. Identity Communication
5.2.5. Corporate Identity, Branding and Corporate Image

5.3. Corporate Image

5.3.1. Characteristic of the Corporate Image
5.3.2. What is Corporate Image for?
5.3.3. Types of Corporate Image
5.3.4. Examples:

5.4. Basic identifying signs

5.4.1. The name or Naming
5.4.2. Logos
5.4.3. Monograms
5.4.4. Imagotypes

5.5. Identity Memorization Factors

5.5.1. Originality
5.5.2. Symbolic Value
5.5.3. Pregnancy
5.5.4. Repetition

5.6. Methodology for the Branding process

5.6.1. Study of the Sector and Competition
5.6.2. Briefing, Template
5.6.3. Define Brand Strategy and Personality. Values
5.6.4. Target Audience

5.7. The Customer

5.7.1. Intuit what the Customer is Like
5.7.2. Customer Typologies
5.7.3. The Meeting Process
5.7.4. The Importance of Knowing the Customer
5.7.5. Establish Budget

5.8. Corporate Identity Manual

5.8.1. Construction Standards and Application of the Mark
5.8.2. Corporate Typography
5.8.3. Corporate Colors
5.8.4. Other Graphic Elements
5.8.5. Examples of Corporate Manuals

5.9. Identity Redesign

5.9.1. Reasons to Choose an Identity Redesign
5.9.2. Managing a Change in Corporate Identity
5.9.3. Good practice. Visual References
5.9.4. Malpractice. Visual References

5.10. Brand Identity Project

5.10.1. Presentation and Explanation of the Project. Referrals
5.10.2. Brainstorming Market Analysis
5.10.3. Target Audience, Brand Value
5.10.4. First Ideas and Sketches. Creative Techniques
5.10.5. Establishment of the Project. Fonts and Colors
5.10.6. Delivery and Correction of Projects

Module 6. Design for Manufacturing

6.1. Design for Manufacture and Assembly 
6.2. Forming by Molding 

6.2.1. Foundry 
6.2.2. Injection 

6.3. Forming by Deformation 

6.3.1. Plastic Deformation 
6.3.2. Printed 
6.3.3. Forge 
6.3.4. Extrusion 

6.4. Conformation due to Loss of Material 

6.4.1. Abrasion 
6.4.2. By Chip Removal 

6.5. Heat Treatment 

6.5.1. Tempering 
6.5.2. Annealing 
6.5.3. Coating
6.5.4. Standardization 
6.5.5. Thermochemical Treatments 

6.6. Application of Paints and Coatings 

6.6.1. Electrochemical Treatments 
6.6.2. Electrolytic Treatments 
6.6.3. Paints, Lacquers and Varnishes 

6.7. Forming of Polymers and Ceramic Materials
6.8. Manufacture of Composite Parts 
6.9. Additive Manufacturing 

6.9.1. Powder Bed Fusion 
6.9.2. Direct Energy Deposition 
6.9.3. Binder Jetting 
6.9.4. Bound Powder Extrusion 
6.10. Robust Engineering 

6.10.1. Taguchi Method 
6.10.2. Experiment Design 
6.10.3. Statistical Process Control 

Module 7. Materials

7.1. Material Properties 

7.1.1. Mechanical Properties 
7.1.2. Electrical Properties 
7.1.3. Optical Properties 
7.1.4. Magnetic Properties 

7.2. Metallic Materials I. Ferrous 
7.3. Metallic Materials II. Non-Ferrous 
7.4. Polymeric Materials 

7.4.1. Thermoplastics 
7.4.2. Thermosetting Plastics 

7.5. Ceramic Materials 
7.6. Composite Materials 
7.7. Biomaterials 
7.8. Nanomaterials 
7.9. Corrosion and Degradation of Materials 

7.9.1. Types of Corrosion 
7.9.2. Oxidation of Metals 
7.9.3. Corrosion Control 

7.10. Non-Destructive Testing 

7.10.1. Visual Inspections and Endoscopies 
7.10.2. Ultrasound 
7.10.3. X-Rays 
7.10.4. Eddy Currents (Eddy) 
7.10.5. Magnetic Particles 
7.10.6. Penetrating Liquids 
7.10.7. Infrared Thermography 

Module 8. Sustainable Design

8.1. Environmental Status

8.1.1. Environmental Context
8.1.2. Environmental Perception
8.1.3. Consumption and Consumerism

8.2. Sustainable Production

8.2.1. Ecological Footprint
8.2.2. Biocapacity
8.2.3. Ecological Deficit

8.3. Sustainability and Innovation

8.3.1. Production Processes
8.3.2. Process Management
8.3.3. Implementation of the Production
8.3.4. Productivity by Design

8.4. Introduction. Ecodesign

8.4.1. Sustainable Development
8.4.2. Industrial Ecology
8.4.3. Eco-Efficiency
8.4.4. Introduction to the Concept of Ecodesign

8.5. Ecodesign Methodologies

8.5.1. Methodological Proposals for the Implementation of Ecodesign
8.5.2. Project Preparation (Driving Forces, Legislation
8.5.3. Environmental Aspects

8.6. Life Cycle Assessment (LCA)

8.6.1. Functional Unit
8.6.2. Inventory
8.6.3. Impact Ratio
8.6.4. Generation of Conclusions and Strategy

8.7. Improvement Ideas (Ecodesign Strategies)

8.7.1. Reduce Impact
8.7.2. Increase Functional Unit
8.7.3. Positive Impact

8.8. Circular Economy

8.8.1. Definition
8.8.2. Evolution
8.8.3. Success Stories

8.9. Cradle to Cradle

8.9.1. Definition
8.9.2. Evolution
8.9.3. Success Stories

8.10. Environmental Regulations

8.10.1. Why Do We Need a Regulation?
8.10.2. Who Makes the Regulations?
8.10.3. European Union Environmental Framework
8.10.4. Regulations in the Development Process

Module 9. Materials for Design

9.1. Material as Inspiration

9.1.1. Search for Materials
9.1.2. Classification
9.1.3. The Material and its Context

9.2. Materials for Design

9.2.1. Common Uses
9.2.2. Contraindications
9.2.3. Combination of Materials

9.3. Art + Innovation

9.3.1. Materials in Art
9.3.2. New Materials
9.3.3. Composite Materials

9.4. Physical

9.4.1. Basic Concepts
9.4.2. Composition of Materials
9.4.3. Mechanical Testing

9.5. Technology

9.5.1. Intelligent Materials
9.5.2. Dynamic Materials
9.5.3. The Future in Materials

9.6. Sustainability

9.6.1. Procurement
9.6.2. Use
9.6.3. Final Management

9.7. Biomimicry

9.7.1. Reflection
9.7.2. Transparency
9.7.3. Other techniques

9.8. Innovation

9.8.1. Success Stories
9.8.2. Materials Research
9.8.3. Sources of Research

9.9. Risk Prevention

9.9.1. Safety Factor
9.9.2. Fire
9.9.3. Breakage
9.9.4. Other Risks

9.10. Regulations and Legislation

9.10.1. Regulations According to Application
9.10.2. Regulations by Sector
9.10.3. Regulations According to Location

Module 10. Packaging Design

10.1. Introduction to Packaging

10.1.1. Historical Perspective
10.1.2. Functional Characteristics
10.1.3. Description of System-Product and Life Cycle

10.2. Packaging Research

10.2.1. Sources of information
10.2.2. Field Work
10.2.3. Comparisons and Strategies

10.3. Structural Packaging

10.3.1. Analysis of Specific Needs
10.3.2. Shape, Color, Smell, Volume and Textures
10.3.3. Packaging Ergonomics

10.4. Packaging Marketing

10.4.1. Relationship of the Pack with the Brand and the Product
10.4.2. Brand Image Application
10.4.3. Examples:

10.5. Packaging Communication

10.5.1. Relationship of the Pack with the Product, the Customer and the User
10.5.2. Relationship of the Pack with the Product, the Customer and the User
10.5.3. Experience Design

10.6. Materials and Production Processes

10.6.1. Glass
10.6.2. Paper and Cardboard
10.6.3. Metal
10.6.4. Plastic fluids
10.6.5. Natural Materials Composites

10.7. Sustainability Applied to Packaging

10.7.1. Ecodesign Strategies
10.7.2. Life Cycle Analysis
10.7.3. The Pack as Waste

10.8. Food Legislation

10.8.1. Specific Regulations: Identification and
10.8.2. Plastics Regulations
10.8.3. Regulatory Trends

10.9. Innovation in Packaging

10.9.1. Differentiation with Packaging
10.9.2. Latest Trends
10.9.3. Design For All

10.10. Packagin Projects

10.10.1. Study Cases
10.10.2. Packaging Strategy
10.10.3. Practical Exercise

TECH's innovative teaching system is combined with a complete and updated syllabus, making it the best educational option for professionals who want to focus their careers on Professional Master’s Degree"