Description

Take responsibility for a team and manage the Audiovisual Production process"

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In this postgraduate certificate, the student will have the opportunity to know and approach all the fundamental aspects to elaborate an audiovisual product, such as the script, the recording, the sets, the professionals, the cast, the budget, the post-production and editing. This will add quality to your curriculum, but also to your way of working, by offering you the best information at the moment on all phases of Audiovisual Production.
 
On the other hand, they will be able to know the distribution channels, marketing and dissemination of a work. In this regard, one of the most important today is Netflix, an online platform that started with a limited catalog and now produces and distributes its own series, documentaries and original formats. Similarly, it is important to understand the reach of the Internet, facilitating public access to different works. In addition, the agenda does not neglect film festivals, as relevant media for the exhibition of the works with the best international reviews.

At the end of the program, the student, as a developer and designer of video games, will be able to use social networks for film promotion and the work plan for a work of any kind.

Netflix completely changed the way we consume audiovisual content"

This postgraduate certificate in Audiovisual Production contains the most complete and up-to-date educational program on the market. The most important features of the program include:

  • Practical cases studies are presented by experts in Design
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Special emphasis is placed on innovative methodologies in Audiovisual Production
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

An Audiovisual Production requires a strategic approach to manage resources and human resources"

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

The design of this program focuses on Problem-Based Learning, through which the student must try to solve the different professional practice situations that arise throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Know the legal framework and legislation that articulates the Audiovisual Production sector"

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Analyze executive production strategies in the development and subsequent distribution of audiovisual projects"

Objectives

The main objective of this postgraduate certificate focuses on providing the necessary skills to work in the creation of television programs, documentaries, series and films on different platforms. To this end, students will delve into the theoretical concepts that define the production process of audiovisual works. Likewise, the pre-production, recording/shooting and post-production phases will be covered, identifying the human and technical elements in each one of them.  ##IMAGE##

Film festivals play an indispensable role in the distribution and exhibition of an audiovisual product" 

General Objectives

  • Know the structure of the audiovisual system
  • Know how audiovisual content is managed and produced
  • Learn the necessary aspects of Audiovisual Production   

Specific Objectives

  • Learn about the historical origins of audiovisual production and its evolution in contemporary society
  • Identify the theoretical concepts that define the production processes of audiovisual works
  • Knowledge of the legal framework and legislation governing the audiovisual production sector and its repercussions on the different production formats
  • Be able to identify the production design of an audiovisual work based on the analysis of its financing sources
  • Identify the different items in the budget of an audiovisual work
  • Point out production decisions from the final copy of an audiovisual production
  • Define ways of exploitation and commercialization of audiovisual productions
  • Identify and classify the human teams and technical means appropriate and necessary for each phase of the project: pre-production, recording/filming, post-production
  • Control the amortization process of audiovisual productions
  • Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
  • Identifying the different audiovisual exhibition windows and monitoring amortizations
  • Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
  • Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
  • Know the history and contemporary problems of film festivals
  • Identify the different categories and modalities of film festivals
  • Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels
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Audiovisual Production is never the same, so you will always find yourself in a stimulating environment that will motivate you to be better"

Postgraduate Certificate in Audiovisual Production

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Audiovisual production is the process of creating visual and sound content for distribution through different media, such as television, film, internet, advertising, among others. This production may include the production of corporate videos, documentaries, films, series, commercials, video clips and other types of multimedia content.

Audiovisual production involves different steps, such as pre-production, in which the concept and planning of the project is defined, production, which involves the recording of the audiovisual material, and post-production, in which the editing and post-production of the recorded material is performed.

In pre-production, the conceptualization of the project is carried out, which includes the development of the script, the planning of the recording team, the selection of locations, the development of the art direction and the elaboration of a production plan and budget. In production, the recording of the content is carried out, including filming, sound and lighting.

Finally, post-production includes video and sound editing, integration of special effects and the complete finalization of the project.

The Postgraduate Certificate academic course in audiovisual production is designed to provide complete training on the processes, tools and skills necessary to plan, create and produce quality audiovisual content. This program can be included in a study plan in any of the areas of communication, film, television, advertising, journalism, graphic design and multimedia. Upon completion of the course, students will have an in-depth knowledge of audiovisual production from planning, design, production and distribution, which will allow them to develop the necessary skills to create and produce independent audiovisual content, in addition to giving them a solid knowledge to work in audiovisual companies in different roles.