The most successful video game companies on the market not only have great creative teams, but also top-level managers and executives. This program will help you become one of them" 


The audiovisual industry is developing in different sectors: film, television, series, etc. But there is one that is living its golden age in recent years: video games. Every year, thousands of fans look forward to being the first to play the latest games. Its premieres have come to acquire as much expectation as that of a Hollywood movie and, in fact, this industry moves millions of euros.  

For this reason, more and more people want to make their hobby their profession and are choosing to specialize in everything related to the creation of video games. In fact, in view of this great opportunity, TECH has decided to create its own video game faculty, focusing, in a single entity, all the educational programs that are essential for professionals in the sector. In this case, the institution has gone a step further, and has not only thought about the importance of designing and creating this type of entertainment, but also wants to offer a specific program on senior management. Thus, students will not only gain a broad knowledge of everything that surrounds the video games and audiovisual industries, but will also be taught to carry out business management, thanks to specific knowledge of business administration.

In this way, the combination of both fields in a single program will be an added value in their curriculum and qualifications, providing students with a general knowledge and understanding of the sector that will allow them to access relevant positions, with high salary expectations, and thanks to which they will be able to lead their companies to the highest quality standards, placing them among the best known on the market. 

The program also perfectly combines theoretical and practical content, giving each one the importance it deserves and favoring contextual learning, so that students, while studying, are confronted with cases they may encounter in real situations. Likewise, one of the main advantages of this program is that it will be studied 100% online, without the need for transfers or specific schedules, so that the student themselves can self-manage their study, planning their schedule and pace of learning, which will be very useful to be able to combine it with the rest of their daily obligations.

The most successful video games on the market belong to top-level audiovisual industries. This advanced master’s degree will give you the opportunity to access them and rise to positions of high responsibility" 

This  advanced master’s degree in Senior Audiovisual Industry Management contains the most complete and up-to-date educational program on the market. Its most notable features are:

  • Case studies presented by experts in audiovisual the sector
  • The graphic, schematic and practical contents with which they are conceived gather theoretical and practical information on those disciplines that are essential for professional practice 
  • Practical exercises where self-assessment can be used to improve learning
  • Special emphasis on innovative methodologies in the management of audiovisual companies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
  • Content that is accessible from any fixed or portable device with an Internet connection

The audiovisual industry demands professionals with a high managerial profile, capable of managing companies to raise them to the highest quality standards"  

Its faculty includes professionals from the video game sector, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The multitude of case studies in this advanced master’s degree will be fundamental for you to learn in a more educational and effective way"


TECH has created this video game faculty to offer you the latest content"


This advanced master’s degree in Senior Audiovisual Industry Management at TECH has been designed to expand the qualifications of video game designers in this field. Thus, students will have access to an innovative content that will be essential for their professional growth. The syllabus ranges from specific aspects of business management to the most advanced concepts of audiovisual industries. With this, a highly specialized professional profile is obtained, with the necessary tools to manage each job. 


The video game industry is booming, so your higher specialization will open doors for you in the sector" 

General Objectives

  • Develop leadership skills appropriate for business management
  • Know and know how to manage the economic-financial areas of the company
  • Broaden the knowledge and information provided to the student with a higher level of depth in the field of journalism, although, more specifically within the field of audiovisual industry management. 
  • Learn how to perform functions in this field in a specialized and professional environment

Specific Objectives

Module 1. Leadership, Ethics, and CSR

  • Develop the key leadership skills that should define working professionals
  • Develop the skills required to manage business activities strategically

Module 2. Strategic Direction and Executive Management 

  • Define the latest trends in business management, taking into account the globalized environment that governs senior management criteria
  • Develop strategies to carry out decision-making in a complex and unstable environment
  • Create corporate strategies that set the script for the company to follow in order to be more competitive and achieve its own objectives

Module 3. People and Talent Management

  • Understand the best way to manage the company's human resources, getting greater performance from employees that, in turn, increases the company's profits

Module 4. Economic and Financial Management

  • Understand the economic environment in which the company operates and develop appropriate strategies to anticipate changes
  • Be able to manage the company’s economic and financial plan

Module 5. Operations and Logistics Management

  • Understand the logistic operations that are necessary in the business environment, so as to manage them appropriately

Module 6. Information Systems Management

  • Be able to apply information and communication technologies to the different areas within a company

Module 7. Commercial Management, Marketing, and Corporate Communication

  • Carry out the marketing strategy that allows us to make our product known to our potential clients and to generate a suitable image of our company

Module 8. Innovation and Project Management

  • Be able to develop all the phases of a business idea: design, feasibility plan, execution, monitoring
  • Create innovative strategies in line with our projects

Module 9. Cultural Journalism

  • Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
  • In-depth knowledge of digital communication and cultural journalism
  • Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
  • Know and develop the essential guidelines for documentation in cultural journalism
  • Know, understand and identify the new topics of journalism, culture and web 3.0.
  • Learn about the use of social networks in cultural journalism and journalistic genres
  • Know how to make use of information through social networks and develop a communication plan
  • Develop specific content within cultural journalism in terms of positioning

Module 10. Theory and Techniques for Performance

  • Know the working environment of the production team: technological means, technical routines and human resources. Figure of the filmmaker in professional contexts: competencies and responsibilities
  • Know the creative path of the idea, from the script to the product on screen
  • Learn the basics of staging elements
  • Be able to analyze and foresee the necessary means from a sequence
  • Acquire the ability to plan narrative and documentary sequences according to the available means
  • Know the basic techniques of production
  • Identify and properly use technological tools in the different phases of the audiovisual process
  • Learn to put into practice the fundamental elements and processes of audiovisual storytelling
  • Know the characteristics, uses and needs of multi-camera audiovisual projects
  • Be able to move television programs from the set to the screen
  • Understand the needs and advantages of teamwork in multi-camera audiovisual projects

Module 11. Structure of the Audiovisual System

  • Know the basis of the functioning of the audiovisual system (to fix fundamental contents, to know the authors/texts worked on in each topic)
  • Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements)
  • Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
  • Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
  • Identify current issues and debates concerning the audiovisual system

Module 12. Audiovisual Production

  • Know the historical origins of audiovisual production and its evolution in contemporary society
  • Identify the theoretical concepts that define the production processes of audiovisual works
  • Knowledge of the legal framework and legislation governing the audiovisual production sector and its impact on the different production formats
  • Be able to identify the production design of an audiovisual work based on the analysis of its financing sources
  • Identify the different items in the budget of an audiovisual work
  • Point out production decisions from the final copy of an audiovisual production
  • Define ways of exploitation and commercialization of audiovisual productions
  • Identify and classify the human teams and technical means appropriate and necessary for each phase of the project: pre-production, recording/filming, post-production
  • Control the amortization process of audiovisual productions

Module 13. Fiction Production and Actor Management

  • Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies
  • Study the processes of creation, production and post-production of audiovisual works (cinema, television), as well as the basic elements of narration (image and sound)
  • Adequately handle the theoretical models of narrative construction, the mechanisms involved in the creation of stories and their articulation through staging, editing and post-production
  • Knowing from the integral staging of audiovisual productions for film and television, taking responsibility for the direction of actors and adjusting to the script, work plan or previous budget
  • Be capable and skilled in film directing/filmmaking according to a schedule, script and shooting plan
  • Relate cinema to other pictorial arts such as photography and painting
  • Analyze the differences between directing for theater and for film in order to understand the particularities of the languages
  • Know the interpretative methods and their origin in order to make actor-director communication more fluid

Module 14. Cultural Industries and New Communication Business Models

  • Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
  • Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
  • Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
  • Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 15. Management and Promotion of Audiovisual Products

  • Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
  • Identify the different audiovisual exhibition windows and monitoring amortizations
  • Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
  • Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
  • Know the history and contemporary problems of film festivals
  • Identify the different categories and modalities of film festivals
  • Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

Module 16. Television Genres, Formats and Programming

  • Know the concept of genre as applied to fiction production and television entertainment
  • Distinguish and interpret the various genres of fiction production and television entertainment and their evolution over time
  • Have the capacity for cultural, social and economic analysis of television genres as the backbone of audiovisual creation and consumption practices
  • Know the modifications and hybridizations that occur in television genres in the context of contemporary television
  • Recognize the different formats in the context of the current television panorama
  • Identify the keys to a format, its structure, operation and impact factors
  • Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
  • Know the theoretical keys and the professional, social and cultural context of television programs, with special attention to television programs in the Spanish television model
  • Knowledge of the main techniques and processes of programming in general television
  • Understand and critically analyze the processes of the television offer, its evolution and current reality, in relation to the phenomenon of reception and the social and cultural contexts in which it is produced

Module 17. The Audiovisual Audience

  • Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
  • Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
  • Understand the functioning of social networks as a fundamental part of today's audiovisual environment
  • Understand the links between audience and content
  • Understand the transformations resulting from digitalization

Module 18. Television Scriptwriting: Programs and Fiction

  • Identify the different genres of television programs in order to determine the scripting techniques they require
  • Know the different tools available to a television scriptwriter
  • Learn how a television program format is related to its writing techniques
  • Understand the basics of the dynamics of a television program format
  • Gain an overview of international franchises of TV program formats
  • Use a critical point of view when analyzing the various genres and formats of television programs based on their scripts
  • Know the ways to present a draft script for a TV series

Nintendo and Ubisoft are looking for managers with the professional profile that you will obtain at the end of this advanced master’s degree" 

Advanced Master's Degree in Senior Management in the Audiovisual Industry


Currently, the audiovisual industry has positioned itself as one of the sectors with the highest growth and productivity, due to technological advances, new formats and the reach of social networks. These processes imply a greater challenge for the professionals who work there, guiding them to update their knowledge with specific programs. With this in mind, TECH Technological University developed the Advanced Master's Degree in Senior Management of the Audiovisual Industry, which, in addition to including a 100% online and remote study mode, contains an academic plan with the most updated concepts of the sector. Through the syllabus, designed by a team of specialists, you will explore from the basis of the functioning of the audiovisual system, the organizational structures of multi-format communication and the legislation that articulates the sector of visual productions; to strategic direction, executive management, talent management and financial management, logistics operations, information systems, marketing and corporate communication. You will also learn the latest trends in business management and the concepts that govern the distribution, marketing and dissemination of audiovisual products. From this, you will be able to rigorously handle all the particularities demanded by the area.

Study an Advanced Master's Degree focused on the top management of audiovisual industries


Managing this sector is not a simple task, since it demands specific knowledge and skills to successfully manage each process involved. By taking this two-year TECH postgraduate program, you will obtain the necessary tools to stand out in the industry, under the highest standards of management and business management. The program includes a virtual study methodology, which will allow you to train at the time, time and place of your choice. Throughout the 18 proposed modules, you will learn about the particularities of the audiovisual industry, the management of the different existing formats and the interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers. You will also learn about the evolution of the different multimedia formats, their structure and production techniques, as well as the management of related projects. Therefore, you will be able to successfully lead all organizational management processes.