We offer you the most comprehensive training on the market to bring the business management side of your veterinary center to the same level as the clinical and sanitary practice, offering your clients the highest quality in both services"

The veterinary health centers industry has undergone significant structural and paradigmatic changes since the end of the 20th century. These changes have been occurring at breakneck speed over the last decade, catalyzed by the changing context brought about by the last two major crises, the financial crisis of 2008 and the more recent health crisis.

The reality is that the companies in this sector do not have a professional structure outside the veterinary clinical practice, which greatly hinders their growth despite their enormous potential, since keeping pets as companion animals, closely linked to the family nucleus, is an ever-increasing trend in today's society. While it is true that the level of medical and surgical practice performed in these centers is increasingly higher and better, reaching excellence in many cases, in the case of business management it has not been developed professionally to the same extent.

The lack of university specialization in business management in the Veterinary Degree has a great influence on the lack of awareness of the future entrepreneur when it comes to professionally managing a veterinary center, prioritizing, in reality, the medical and surgical practice instead.

The professional master’s degree in Veterinary Center Management and Administration develops the implementation of business management practices in these facilities in order to improve business profitability. Business management is a discipline with great transversality, encompassing specialties such as finance and marketing, which, although they may seem different, have multiple connections with each other, which become evident when studying these aspects in depth. Throughout the course of the Postgraduate Master's Degree, numerous practical cases are extrapolated from real situations occurring in companies in the sector, so that the veterinary professional can approach them by following the work methodology proposed throughout the course.

At present, one of the main problems affecting continuing postgraduate specialization is its compatibility with work and personal life. Current professional demands make it difficult to provide quality, specialized training in person, so the online format will allow students to combine this specialized training with their daily professional practice. 

Immerse yourself in this high quality educational training, which will enable you to face the future challenges of Veterinary Center Management and Administration ”

This professional master’s degree in Veterinary Center Management and Administration  contains the most complete and up-to-date scientific program on the market. The most outstanding characteristics of this program are:

• The development of case studies presented by experts in the management and administration of veterinary centers
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Latest innovations on the management and administration of veterinary centers
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for the management and administration of veterinary centers
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

This professional master’s degree is the best investment you can make when selecting a refresher program to update your knowledge in Veterinary Center Management and Administration "

Its teaching staff includes professionals belonging to the field of Veterinary Center Management and Administration , who bring to this training the experience of their work, as well as renowned specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the specialist must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Veterinary Center Management and Administration .

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

This 100% online professional master’s degree will allow you to combine your studies with your professional work while increasing your knowledge in this field"

The professional master’s degree in Veterinary Center Management and Administration is aimed at facilitating the professional practice of veterinarians with the most innovative advances in the industry.

Over these few months, you will acquire specialized knowledge on the veterinary services sector: environment, challenges and trends”

General Objectives

• Identify the complexity of the veterinary sector in the current socioeconomic context
• Generate specialized knowledge on the veterinary services sector: environment, challenges and trends
• Compile and analyze the fields of innovation in the veterinary sector
• Identify training needs in the veterinary services sector in a changing environment
• Establish a methodology for the preparation of an annual business plan
• Identify and analyze the different sections
• Analyze the sources for obtaining the data and information necessary to complete the relevant documents
• Generate specialized knowledge so that the owner(s) of a veterinary center are able to produce this written document on their own
• Assimilate that it is a dynamic document that must accompany us throughout the year
• Examine the financial concepts necessary to successfully run a veterinary center
• Develop the financial tools to manage a veterinary practice
• Identify and evaluate the behaviors and consumer trends of the clients of a veterinary center
• Compile the data necessary to generate a financial scorecard
• Designing, generating and interpreting the results of a financial scorecard
• Establish an effective and systematic methodology to formulate a dynamic and innovative business strategy in a veterinary center 
• Propose useful and practical working tools for innovation research
• Build specialized knowledge on innovation as a means of creating a differentiated value proposition for users
• Develop and propose a dynamic business model that allows the company to be able to adapt to the changing global environment
• Analyze and define the different types of clients/users of a veterinary center
• Identify and evaluate the communication skills needed to be successful with customers
• Propose a methodology to effectively deal with clients with distorted emotion
• Develop loyalty processes
• Examine the different marketing tools used to sell products and services
• Reflect on the obligation to communicate effectively with customers
• Establishing how to set and price a veterinary service
• Assimilating the importance of cross-selling
• Analyze merchandising tools
• Study coherence between online and offline marketing
• Develop the skills necessary for good personnel management
• Propose a methodology for a good recruitment and integration process
• Promote and empower those employees with the greatest talent and value for the company
• Fundamentals keys to retaining these employees
• Developing the skills needed to be a good leader
• Propose a methodology to ensure the necessary efficiency and effectiveness of a manager
• Promoting and empowering high-performance professional teams
• Train managers to successfully deal with conflicts within professional teams
• Examine and develop the production processes of a veterinary center
• Analyzing existing processes and identifying bottlenecks
• Develop and implement lean business management in a veterinary center
• Create a culture of continuous improvement in business management
• Specify the company legal form to be created, with the particularities of each one, from partnerships to cooperatives of partners
• Develop a correct purchasing management and relationship with suppliers
• Examine the civil liability that we acquire by the fact of managing a veterinary health center, for our workers by applying the collective agreement and for the clients in general

Specific Objectives

Module 1. The Economic Sector of Veterinary Health Centers

• Define and analyze the new challenges in a green and social economy environment
• Specify and analyze information on climate change and its impact on the veterinary sector
• Determine the "One Health" concept and establish its collaborative development as a market opportunity
• Examining digital animal health and analyzing its disruptive potential in veterinary facilities
• Differentiate the different players in the pet industry and the interrelationship within this market
• Agree on the importance of business associations and analyze the possibilities of acting as a lever for change in a sector that is mainly made up of microenterprises
• Identify new concepts and needs, new forms of communication and interaction of customers and workers in the sector
• Examine the new public health challenges generated by climate change, loss of biodiversity, globalization, international trade in exotic animals, etc.

Module 2. The Business Plan Applied to Veterinarian Centers

• Reflect on the need and obligation to prepare this document
• Develop, in a logical and reasoned manner, each of the parts of this
• Propose a methodology to perform the analysis of the environment and external competitive analysis
• Train to perform a SWOT analysis and its corresponding SWOT analysis
• Establish a methodology for assigning SMART type objectives
• Examine a methodology for setting strategy and for converting each strategy into at least one specific action
• Schedule actions based on business-related priority
• Reflect on the need to periodically check the business plan
• Establish a practical methodology for the control and follow-up of the business plan
• Analyze the conditions under which a contingency plan should be developed and how to do it
• Review some templates to help you enter data and prepare your business plan

Module 3. Finance Applied to Veterinary Centers

• Identify the fixed and variable business costs in a veterinary center
• Define the commercial margins of the services and products offered in a veterinary center
• Effectively manage the product stock in the warehouse
• Evaluate the sales ratios in a veterinary center in order to analyze the consumer behavior of its users
• Analyze the point of balance of business activity
• Examine the different indicators that can be generated from business activity in a veterinary center
• Analyze and evaluate the different indicators to select those that will be key in the management of a veterinary center and the costs of different services provided in a veterinary center
• Use financial tools to control the cash flow and budgets of a veterinary company
• Analyze and interpret the income statement and balance sheet of a veterinary center
• Propose valuations of companies in the veterinary health center sector

Module 4. Business Strategy and Innovation in Veterinary Centers

• Specify and define the roles of a veterinary center manager or owner
• Define the mission, vision and values of a company in the veterinary health center sector
• Propose a work methodology for the research of innovative alternatives that provide value to the user
• Research, analyze and establish a suitable user profile for the proposed business model
• Research, analyze and propose an "attractive" value proposition for the ideal user profile for the business model and propose alternative or complementary business models to traditional ones that appeal to one or more user segments
• Develop and implement design thinking as a complementary technique to creative and innovative thinking

Module 5. The Client/User of Veterinary Centers

• Define the types of customers of a veterinary center, and the communication styles that best suit them
• Develop the necessary communication skills in a veterinary center
• Demonstrating and developing empathy in a veterinary practice
• Analyze situations of distortion of emotions and complaints in order to deal with them effectively
• Manage and evaluate the quality of customer service in a veterinary center
• Establish and develop customer portfolios with the use of practical tools
• Design and develop Customer Experience (CX) models to achieve the best possible User Experience (UX)
• Analyze and elaborate the perfect visit of the veterinary center user

Module 6. Marketing Applied in Veterinary Centers

• Analyze the evolution of marketing and its significance in today's experiential marketing
• Reflect on the need and obligation to retain good customers and to build customer loyalty
• Examine the difference in the sale of services and products
• Determine the price of a veterinary service
• Propose a methodology for pricing veterinary services
• Develop a practical methodology for telephone customer service
• Always be able to charge for everything that is done and invoiced
• Identify the most appropriate advertising media for each action
• Show the importance of satisfaction surveys to know what our customers think about us
• Establish a methodology for handling complaints and claims
• Develop a methodology to convert each strategy into at least one specific action
• Determine the practical basis for increasing sales through cross-selling
• Convincing the need for merchandising in the store
• Show different tools for customer loyalty
• Argue that digital marketing should have the same weight as analog marketing
• Propose templates to help control marketing actions

Module 7. Human Resources Management in Veterinary Centers

• Identifying the keys to strategic workforce planning
• Define and specify the candidate's profile for a job position
• Establish the organization chart of a work center
• Demonstrate competencies to be an interviewer in a selection process
• Develop an induction process for each of the vacant positions to be filled
• Propose career plans to the company's employees
• Evaluate the performance of the company's employees
• Evaluate the performance of the company's employees
• Develop incentive programs for the company's employees
• Recognize and reward the most talented and valuable workers for the company

Module 8. Leadership and Management Skills Applied in Veterinary Centers

• Analyze the values to be developed necessary in a manager
• Proposing a methodology to become a good leader
• Face a negotiation process with confidence and security
• Generate confidence in the people with whom a manager works and in himself/herself
• Develop the necessary skills to perform excellent self-management of time
• Propose an appropriate methodology to optimize managerial productivity
• Building and cohesion of high-performance professional teams
• Identify and analyze internal conflicts in a veterinary center
• Lead professional teams to help them find solutions to their internal conflicts

Module 9. Production Processes in Veterinary Centers

• Analyze the different production processes of veterinary centers
• Identify and evaluate "bottlenecks" in production processes
• Deepen the knowledge of the business models of a veterinary center
• Present the lean management model applied to a veterinary center
• Compile the advantages and utilities of the lean management model
• Propose a methodology for the implementation of the lean management model
• Present practical examples of control and continuous improvement of business management according to the lean model

Módulo 10. Aspectos legales y administración en los centros veterinarios

• Identify the different types of labor companies that exist
• Examine the occupational health that we must apply in our veterinary health center to guarantee our workers a correct development of their functions in the safest way according to the functions to be carried out
• Establish the professional categories and functions to be performed by each of the members of our team of workers in accordance with the collective agreement for veterinary health centers
• Develop a correct relationship with suppliers, knowing the ways to relate with them and to establish satisfactory commercial conditions for both parties, terms and payment conditions
• Specify and establish an effective protocol for the management of debtors and unpaid debts, from the authorizations to be signed to the acknowledgement of debt, to manage deferrals, financing and even payment order proceedings if necessary
• Identify and develop protocols for telephone customer service, mainly the implementation and evaluation of these protocols (from informing the customer about the service provided for their animals to how to communicate bad news)

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