Business Strategies in Veterinary Centers

Veterinary professionals should have high levels of knowlegde in business management in order to ensure that their businesses are successful”

Business strategy is the process by which an organization looks for a sustainable competitive advantage. Its objective is to try to ensure the survival of the company, while at the same time achieving its success, understood as the obtaining of economic profits in a business context. In the vast majority of cases, the achievements that lead to success don’t happen by chance or simple inertia, but have a strategy that has been previously planned and executed according to this planning, often with occasional corrections to rectify the deviations that have occurred along the way.

In addition, all companies need to have a business plan, a document that must be prepared by the management or direction of the veterinary clinic, alone or with the help of a specialized consultant. It must methodologically include a series of sections that must be identified, analyzed and evaluated in order to determine where the company is at present and where it wants to go.  

In this Postgraduate Diploma, professionals are given the keys to create a correct business strategy in the veterinary field. At the same time they conduct an in-depth study of the production processes of a company, taking into account the different business management models, in order to study Lean Management applied to veterinary centers.

The lack of university specialization in business management in the Veterinary Degree has a great influence on the lack of awareness of the future entrepreneur when it comes to professionally managing a veterinary center, prioritizing, in reality, the medical and surgical practice instead.  

At present, one of the main problems affecting continuing postgraduate specialization is its compatibility with work and personal life. Current professional demands make it difficult for quality, specialized training in person, so the online format will allow students to combine this specialized training with their daily professional practice, without losing their connection to training and specialization. 

Immerse yourself in this high quality educational training, which will enable you to face the future challenges in the management of veterinary centers”

This Postgraduate Diploma in Business Strategies in Veterinary Centers contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by experts in the Business Strategies in Veterinary Centers
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Latest innovations on Business Strategies in Veterinary Centers
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for Business Strategies in Veterinary Centers
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work.
• Content that is accessible from any fixed or portable device with an Internet connection.

This Postgraduate Diploma is the best investment you can make when selecting a refresher program to update your knowledge in Business Strategies in Veterinary Centers''

Its teaching staff includes professionals belonging to the field of Business Strategies in Veterinary Centers, who bring to this training the experience of their work, as well as renowned specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the academic program. For this purpose, the professional will be assisted by an innovative system of interactive videos made by renowned and experienced experts in Business Strategies in Veterinary Centers.

This specialization comes with the best didactic material, providing you with a contextual approach that will facilitate your learning”

This 100% online Postgraduate Diploma will allow you to combine your studies with your professional work while increasing your knowledge in this field”

The structure of the contents has been designed by the best professionals in the Veterinary Center Management and Administration sector, with extensive experience and recognized prestige in the profession, backed by the volume of cases reviewed and studied, and with an extensive command of new technologies.

We have the most complete and up-to-date academic program in the market. We strive for excellence and for you to achieve it too" 

Module 1. The Business Plan Applied to Veterinarian Centers

1.1.    The Business Plan for Veterinary Centers

1.1.1.    Planning and Control: Two Sides of the Same Coin
1.1.2.    Why and Why Have a Plan?
1.1.3.    Who Must Carry It Out?
1.1.4.    When Should it be Done?
1.1.5.    How to Perform It?
1.1.6.    Does it Have to Be in Writing?
1.1.7.    Questions to Answer
1.1.8.    Sections of the Business Plan

1.2.    External Analysis I: The Veterinary Center Environment

1.2.1.    What Should it Contain?
1.2.2.    Political Environment
1.2.3.    Economic Environment
1.2.4.    Social Environment
1.2.5.    Technological Environment
1.2.6.    Ecological Environment
1.2.7.    Legal Environment

1.3.    External Analysis II: Competitive Environment Applied to the Veterinary Center Sector

1.3.1.    Customers
1.3.2.    Competition
1.3.3.    Suppliers
1.3.4.    Others

1.4.    Internal Analysis of a Veterinary Center

1.4.1.    Facilities and Equipment
1.4.2.    Personal
1.4.3.    Income/Expenses
1.4.4.    Customers
1.4.5.    Prices
1.4.6.    Services
1.4.7.    Communication With Client
1.4.8.    Training
1.4.9.    Suppliers
1.4.10.    Competition

1.5.    SWOT Analysis and CAME Applied to Veterinary Centers

1.5.1.    Weaknesses
1.5.2.    Strengths
1.5.3.    Threats
1.5.4.    Opportunities
1.5.5.    Correction
1.5.6.    Facing
1.5.7.    Maintain
1.5.8.    Exploit

1.6.    Objectives of Veterinary Centers as Enterprises

1.6.1.    What Are They?
1.6.2.    Features: SMART
1.6.3.    Types

1.7.    Business Strategies in Veterinary Centers

1.7.1.    The 7 P's of Service Marketing
1.7.2.    Product - Service
1.7.3.    Price
1.7.4.    Distribution
1.7.5.    Communication
1.7.6.    Person
1.7.7.    Procedures
1.7.8.    Test

1.8.    Action Plan for the Strategy of a Veterinary Center

1.8.1.    What Does it Consist Of?
1.8.2.    How to Develop a Strategy
1.8.3.    What to Consider for Each Action
1.8.4.    Prioritization of Actions Based on Business Importance
1.8.5.    Calendar

1.9.    Control Plan and Follow-up of the Business Plan of a Veterinary Center

1.9.1.    Planning and Control
1.9.2.    What it Consists of and Why It Is Necessary?
1.9.3.    Who and How to Control?
1.9.4.    Indicator-Based Control
1.9.5.    Decision Making

1.10.    Contingency Plan Applied to the Business Plan of a Veterinary Center

1.10.1.    What is It and What Is It For?
1.10.2.    How to Do It?
1.10.3.    How to Use It?

Module 2. Production Processes in Veterinary Centers

2.1.    Introduction to Production Processes in Veterinary Centers

2.1.1.    Concept of Business Process
2.1.2.    Introduction to Business Processes
2.1.3.    Graphical Representation of Processes
2.1.4.    Standardization of Processes 
2.1.5.    Practical Examples of Processes in Veterinary Centers

2.2.    Analysis of the Production Processes of Veterinary Centers.

2.2.1.    Process Management System
2.2.2.    Measurement, Analysis and Improvement of Business Processes
2.2.3.    Characteristics of a Well-Directed and Managed Process

2.3.    Business Productivity in the Veterinary Health Care Industry

2.3.1.    Focus on Key Objectives
2.3.2.    Added Value Generated for the Customer
2.3.3.    Analysis of the Value Provided by the Processes
2.3.4.    Competitiveness
2.3.5.     Productivity. Loss and Improvement Analysis

2.4.    Business Management Models Applied to the Veterinary Health Care Center Sector

2.4.1.    Traditional Mass Management
2.4.2.    Management Based on the Lean Model
2.4.3.    Management Based on an Improved Traditional Model

2.5.    Introduction to the Lean Management Model Applied to Veterinary Centers

2.5.1.    Basic Principles and Characteristics
2.5.2.    Flow of Activities
2.5.3.     Pulling System
2.5.4.     Flow - Pull
2.5.5.    Continuous Improvement

2.6.    Waste in a Production Model Applied to Veterinary Centers

2.6.1.    Waste, Waste the Change 
2.6.2.    Types of Waste
2.6.3.    Causes of Waste
2.6.4.    Waste Disposal

2.7.    Implementation of the Lean Management Model in Veterinary Centers I

2.7.1.    Process Conditioning
2.7.2.    Balanced and Flexible Pull Flow
2.7.3.    Transition From a Traditional Model to Lean Implementation
2.7.4.    First Stage: Establishment of Regular and Uninterrupted Flow

2.8.    Implementation of the Lean Management Model in Veterinary Centers II

2.8.1.    Second Stage: Consolidating the Flow, Eliminating Waste, Ensuring Quality and Standardizing Operations
2.8.2.    Third stage: Establishment of the Pull Flow
2.8.3.    Fourth Stage: Production Rate Flexibility

2.9.    Implementation of the Lean Management Model in Veterinary Centers III

2.9.1.    Fifth Stage: Flexibility in the Type of Product
2.9.2.    Sixth Stage: Complete Implementation of Balanced, Level and Multi-Product Pull Flow.
2.9.3.    Stage Seven: Simple Management and Control

2.10.    Lean Implementation Tools for Veterinary Centers

2.10.1.    The Value Stream Map
2.10.2.    A3: Analysis of New Approaches or Problems to be Solved 

Module 3. Business Strategy and Innovation in Veterinary Centers

3.1.    The Role of the Manager of a Veterinary Center

3.1.1.    General Management
3.1.2.    Human Resources Management
3.1.3.    Financial Management
3.1.4.    Occupational Health Management
3.1.5.    Information Technology Management
3.1.6.    Marketing and Sales Management
3.1.7.    Customer Service and Public Relations Management
3.1.8.    Change Management

3.2.    Strategic Planning in Veterinary Centers

3.2.1.    Definitions
3.2.2.    Sense of Business Strategy
3.2.3.    Strategic Plan for a Veterinary Center

3.3.    The Philosophical Stage of Strategic Planning for a Veterinary Center

3.3.1.    Definition
3.3.2.    Components
 

3.3.2.1. Mission
3.3.2.2. Vision
3.3.2.3. Values
3.3.2.4. Tools
3.3.2.5. Strategic Goals

3.3.3.    Practical Examples

3.4.    Business Models in Traditional Veterinary Centers

3.4.1.    Introduction
3.4.2.    Structure of Veterinary Centers
3.4.3.    Services
3.4.4.    Staff of a Veterinary Center

3.5.    Research for Innovation in Veterinary Centers

3.5.1.    Concept of Innovation in the Veterinary Sector
3.5.2.    The Blue Ocean Strategy Applied to Veterinary Centers

3.5.2.1. Concept
3.5.2.2. Analytical Tools

3.5.3.    Canvas Methodology for Innovation in Veterinary Centers

3.5.3.1. Description
3.5.3.2. Operations

3.5.4.    Strategy Formulation for Innovation in Veterinary Centers

3.5.4.1. Generation of New Ideas and Synthesis
3.5.4.2. Innovation Epicenters

3.6.    Design of the Value Proposition for Veterinary Center Clients

3.6.1.    The Profile of the Client/User of Veterinary Centers
3.6.2.    The Value Map
3.6.3.    Fit between the Value Proposition and the Customer Profile Applied to Veterinary Centers

3.7.    Innovation Prototyping Applied to Veterinary Centers

3.7.1.    The Minimum Viable Innovation System
3.7.2.    Global Innovation Scorecard
3.7.3.    Operational Innovation Plan

3.8.    Patterns of Business Models in the Veterinary Health Care Industry

3.8.1.    Disaggregation of Business Models
3.8.2.    Long Tail
3.8.3.    Multilateral Platforms
3.8.4.    The FREE Business Model (Freemium)

3.8.5.    Open Business Models

3.9.    Design Thinking and Application in Veterinary Centers

3.9.1.    Concept
3.9.2.    Guidelines and Keys
3.9.3.    Tools

3.10.    Research for Continuous Improvement in the Business Strategy of Veterinary Centers

3.10.1.    Monitoring the Strategic Plan of a Veterinary Center
3.10.2.    Implementation of Improvements in the Strategy of a Veterinary Center.

This specialization will allow you to comfortably advance in your career "