University certificate
Scientific endorser
The world's largest faculty of sports science”
Description
The postgraduate diploma allows education in simulated environments, which provide immersive learning programmed to prepare for real situations”
Sport is a transversal discipline that in recent years has grown both nationally and internationally, becoming an economic sector with a great impact on the GDP. For this reason, specialized professionals are needed who have specific knowledge of the sports environment, its players, basic applicable regulations, as well as all the areas that have an impact on sports, such as finance, law, marketing, communication, events and new trends.
One of the characteristics that differentiate this program from others is the relationship between the different topics of the modules at a theoretical level, but above all at a practical level so that the student obtains real examples of Marketing, Communication and Organization of Sports Events, as well as the professional world of sports, resulting in the student being able to build knowledge in the most complete way.
The teaching team of this program has made a careful selection of each of the topics of this specialization to offer the student an opportunity to study as complete as possible and always linked to current events.
Thus, TECH has set out to create contents of the highest teaching and educational quality that will turn students into successful professionals, following the highest quality standards in teaching at an international level. Therefore, we offer you this postgraduate diploma with a rich content that will help you reach the elite in Marketing, Communication and Organization of Sports Events. As it is an online program, students will not be bound by fixed schedules or the need to move to another physical location, but rather, they can access the content at any time of the day, balancing their professional or personal life with their academic life.
Immerse yourself in the study of this postgraduate diploma and improve your skills in Marketing, Communication and Organization of Sports Events"
This postgraduate diploma in Marketing, Communication and Organization of Sports Events contains the most complete and up-to-date scientific program on the market. Its most notable features are:
- The development of numerous case studies presented by specialists in Marketing, Communication and Organization of Sports Events
- The graphic, schematic and practical contents of the course are designed to provide all the essential information required for professional practice
- Exercises where the self-assessment process can be carried out to improve learning
- Algorithm-based interactive learning system for decision making
- Special emphasis on innovative methodologies in personal training
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
This postgraduate diploma is the best investment you can make in the selection of a refresher program for two reasons: in addition to updating your knowledge as a personal trainer, you will obtain a qualification from TECH Technological University"
Its teaching staff includes professionals belonging to the field of sports sciences, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive knowledge programmed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned and experienced experts in Marketing, Communication and Organization of Sports Events.
This postgraduate diploma is a must for professionals who want to achieve success in the world of sports performance"
The most up-to-date academic program provided by outstanding teachers experienced in the world of sports and academia"
Objectives
The main objective of this program is the development of theoretical and practical learning, so that the Sports Science professional can master in a practical and rigorous way the novelties in Marketing, Communication and Organization of Sports Events.
Our goal is to achieve academic excellence and help you achieve professional success. Don't hesitate any longer and join us”
General Objectives
- Provide knowledge about the environment and the sports market
- Train professionals prepared to work in the sports industry
- Become a successful sports manager
- Prepare managers, leaders and future managers of sports entities
- Learn about the international market, with practical experiences of the professionals who are part of the faculty
- Understand that sport is an economic and business sector different from any other sector, with its specificities and particularities
Specific Objectives
Module 1. Strategic Planning in Sports Organizations
- Learn about strategy in sport
- Identify a follow-up path for the sports organization
- Structure and make strategic plans for the growth of sports organizations sports organizations
Module 2. Marketing and Communication in Sports
- Acquire knowledge about Sports Marketing and the creation and development of a Marketing Plan
- Recognize the main media to promote sports
- Create routes and establish communications with sports agents and media that promote sports
Module 3. Organization of Sports Events
- Understand the importance of communication in sports
- Know the steps and stages for the realization of a sport event
- Identify the correct planning of an event
- Research the most important events in the world of sports and analyze their execution
Module 4. Leadership and People Management in Sports
- Awaken interest in innovation and new trends in Sports Entities Management
- Enhance leadership skills within a sports organization and learn how to properly manage people in this sector
Sports requires trained professionals, and we give you the keys to position yourself among the professional elite”
Postgraduate Diploma in Marketing, Communication and Organization of Sports Events
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Marketing, communication and organization of sporting events are very important areas in the sports industry, as they allow to promote events, teams and sports in general, and generate revenue for organizers and sponsors.
Sports marketing involves the promotion of teams, events and sports in general with the aim of increasing brand visibility and popularity, and attracting sponsors and fans. This can include the use of traditional and digital media, such as television, radio and print ads, social media and digital marketing, among others.
Sports communication involves managing information and communication between teams, event organizers, media and fans. This can include managing media relations, creating and distributing content, and managing the public image of teams and events. Sports communication can also involve crisis management and conflict resolution.
Sports event organization involves the planning and execution of events, such as competitions, tournaments and matches. This includes managing logistics, security, equipment and sponsors, as well as making contractual agreements and managing media and fan relations.
To be successful in these areas, it is important to have a good understanding of the target audience, the market and current trends in the sports industry. It is also important to have negotiation, leadership and crisis management skills, and to be well versed in the latest marketing, communication and event management techniques.
Marketing, communication and sports event organization are very important areas in the sports industry, as they allow you to promote events and teams, generate revenue and increase the visibility and popularity of sports in general. These areas require a specific set of skills and knowledge and are essential to the success of the sports industry.