Description

This 100% online postgraduate certificate will allow you to combine your studies with your professional work while increasing your knowledge in this field”

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This program will deal with Sports as a powerful Marketing tool, explaining how to properly carry out a Marketing plan with all its phases. As for other areas within the sector, a study will be made on branding and brand development. 

Sports sponsorship will also have its place in this postgraduate certificate, as well as Sports Communication, where the focus will be on press and digital media. 
Finally, the specialty in women's sports and new trends will be analyzed in this program. 
One of the characteristics that differentiate this program from others is the relationship between the different topics of the modules at a theoretical level, but above all, at a practical level, making the student obtain real examples of Marketing and Communication in Sport, as well as the professional world of Sport, resulting in the student being able to build knowledge in the most complete way. 

The teaching team of this program has made a careful selection of each of the topics of this program to offer the student a study opportunity as complete as possible and always linked to current events. 

Therefore, TECH has set out to create contents of the highest teaching and educational quality that will turn students into successful professionals, following the highest quality standards in teaching at an international level. Therefore, we show you this postgraduate certificate with a rich content that will help you reach the elite in Marketing and Communication in Sport. As it is an online program, students will not be bound by fixed schedules or the need to move to another physical location, but rather, they can access the content at any time of the day, balancing their professional or personal life with their academic life.   

Immerse yourself in this postgraduate certificate and improve your skills in Marketing and Communication in Sport" 

This postgraduate certificate in Marketing and Communication in Sport contains the most complete and up-to-date scientific program on the market. Its most notable features are:

  • The development of numerous practical case studies presented by specialists in Sports Marketing and Communication
  • The graphic, schematic and practical contents of the course are designed to provide all the essential information required for professional practice
  • Exercises where the self-assessment process can be carried out to improve learning
  • Algorithm-based interactive learning system for decision making
  • Special emphasis on innovative methodologies in personal training
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the best investment you can make when selecting a refresher program, for two reasons: in addition to updating your knowledge as a personal trainer, you will obtain a qualification from TECH Technological University"

Its teaching staff includes professionals belonging to the field of sports sciences, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned and experienced experts in Marketing and Communication in Sport, and with great experience. 

This postgraduate certificate is a must for professionals who want to achieve success in the world of sports performance"

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The most up-to-date educational program provided by outstanding teachers experienced in the world of sports and academia"

Objectives

The main objective of this program is the development of theoretical and practical learning, so that the Sports Science professional can master in a practical and rigorous way the novelties in Marketing and Communication in Sport. 

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Our goal is to achieve academic excellence and help you achieve professional success. Don't hesitate any longer and join us” 

General Objectives

  • Provide knowledge about the environment and the sports market
  • Train professionals prepared to work in the sports industry 
  • Become a successful sports manager 
  • Train managers, leaders and future managers of sports entities 
  • Gain knowledge about the global market, with practical experiences of the professionals who are part of the faculty 
  • Understand that sport is an economic and business sector different from any other sector, with its specificities and particularities 

Specific Objectives

  • Acquire knowledge about Sports Marketing and the creation and development of a Marketing Plan 
  • Recognize the main media to promote sports  
  • Create routes and establish communications with sports agents and media that promote sports
     
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The world of sports requires prepared professionals and we give you the keys to position yourself among the professional elite" 

Postgraduate Certificate in Sports Marketing and Communication

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Marketing and Communication in Sport are key areas for the success of any sports organization. This Postgraduate Certificate offers a complete and updated vision of these disciplines, including the latest trends and practices in the sector. From the analysis of sports sponsorship strategies to the planning and execution of marketing and communication campaigns, the program covers all areas relevant to success in the sports industry. In addition, it delves into digital media communication and social media management, which have become fundamental tools in the world of sports.

A high-level teaching team

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This Postgraduate Certificate in Sports Marketing and Communication pays special attention to women's sports, offering a complete and updated vision of the latest trends and practices in marketing and communication in this field. In addition, it addresses key issues such as gender equality, the planning and execution of marketing and communication campaigns specific to women's sports, and the management of sports teams and organizations focused on this sector. All this through case studies presented by experts in this area from a 100% online methodology.