Creation and Entrepreneurship in Digital Business

TECH offers you the most complete compendium of content available with a single purpose: To prepare you for success in digital entrepreneurship”  

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The syllabus for this Executive Master's Degree has been designed and created by a team of experts in the field to respond specifically to the needs of Business Science professionals. This compendium of contents has also been designed with a focus on applied learning, which will allow professionals to successfully intervene by means of a broad vision connected to real environments in the profession. Thus, this program will become students' main asset when it comes to successfully inserting themselves into a labor market that increasingly demands more professionals specialized in the digital entrepreneurship market.   

The most complete syllabus on the market with a single purpose: To specialize the best managers for Digital Business”

Syllabus

The ways of starting, managing and working in business are changing by leaps and bounds. Nowadays, creating a company is not what it used to be, basically because there is no need now for a defined physical space to start a business. Based on this premise, many people are encouraged to start a business because, a priori, it seems a simple enough task, but, despite the many advantages offered by the digital world, if not done properly, the new organization will be doomed to failure. 

Being fully aware of this, TECH professionals have designed this very complete Executive Master's Degree in Creation and Entrepreneurship in Digital Business with the aim of preparing business professionals to design, create and manage companies in the digital field with greater guarantees of success.  

Thus, throughout this academic program, students will analyze a multitude of case studies that will give them an in-depth understanding of how the digital world works. This complete immersion in real situations will provide a more complete and effective vision of the current online business landscape, and will help students understand that customer behavior in digital environments is completely different from that of traditional companies, because people are not seeking out products so much as experiences.  

This complete compendium of content offered at TECH has been designed in a 100% digital format. Thus, students will only need an electronic device with an Internet connection to have access to the largest bank of information imaginable. As it is an online program, students decides when, how and where to study, so they can balance the rest of their daily activities while they continue studying.  

This program takes place over 12 months and is taught entirely online. 

Module 1. Business Administration: Introduction and Organization 
Module 2. Introduction to ICTs
Module 3. Financial Accounting
Module 4. Commercial Management I
Module 5. Business Management 
Module 6. Company Tax Regime
Module 7. Digital Marketing Strategies
Module 8. Technology and Information in Digital Business
Module 9. Founding and Managing Companies in the Digital Environment
Module 10. Innovation Management in Digital environments    

Where, When and How is it Taught?

TECH offers the possibility of developing this Executive Master's Degree in Creation and Entrepreneurship in Digital Business completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time

Module 1. Business Administration: Introduction and Organization

1.1. The Company and its Components

1.1.1. The Concept of Business
1.1.2. Functions and Classifications of Business Objectives
1.1.3. Entrepreneurship 
1.1.4. Types of Companies

1.2. The Company as a System  

1.2.1. Concepts of the System
1.2.2. The Models
1.2.3. Company Subsystems
1.2.4. Subsystem of Values 

1.3. The Company Setting 

1.3.1. Setting and Value   
1.3.2. General Environment
1.3.3. Specific Environment
1.3.4. Analysis Tools

1.4. Management Function

1.4.1. Basic Concepts
1.4.2. What Does it Mean to Manage a Company?
1.4.3. Decision-Making.  
1.4.4. Leadership

1.5. Business Planning   

1.5.1. Business Plan 
1.5.2. Elements of Planning
1.5.3. Stages
1.5.4. Planning Tools

1.6. Business Control

1.6.1. Concept, Types and Terminology
1.6.2. Management Control
1.6.3. Quality Control
1.6.4. Balanced Scorecard

1.7. Business Organization   

1.7.1. Basic Concepts  
1.7.2. Organizational structure
1.7.3. Cultural Dimensions
1.7.4. Model Structures

1.8. Management of Human Resources

1.8.1. Motivation  
1.8.2. Recruitment and Selection 
1.8.3. Personnel Training   
1.8.4. Performance Assessment

1.9. Elements of Marketing and Finance

1.9.1. Concept and Stages 
1.9.2. Marketing and the Markets
1.9.3. Strategic Marketing 
1.9.4. Relationship and Synergies  

Module 2. Introduction to ICTs 

2.1. Information Systems: Features, Functions and Types

2.1.1. Introduction to ICTs
2.1.2. Principles
2.1.3. Features
2.1.4. Beginnings
2.1.5. Advantages and Disadvantages.
2.1.6. Typology
2.1.7. Types of Information Systems
2.1.8. Business Processes

2.2. Information Systems: Influence, Competitive Advantage and Strategies Based on Networks and Web 2.0

2.2.1. ICT Influences
2.2.2. Current
2.2.3. Global
2.2.4. Competitive Advantages
2.2.5. Strategies Based on Web 2.0
2.2.6. Network Strategies

2.3. Information and Communication Technologies (ICTs)

2.3.1. Components
2.3.2. Concept
2.3.3. Types of Components
2.3.4. Applications
2.3.5. Infrastructure Evolution
2.3.6. History
2.3.7. Current Situation and Development
2.3.8. ICT Infrastructure Administration
2.3.9. Drivers
2.3.10. Administration.

2.4. Hardware and Hardware Trends

2.4.1. Hardware
2.4.2. Concept
2.4.3. Hardware Evolution
2.4.4. Hardware and Software Classification
2.4.5. Hardware Trends
2.4.6. Data Processing
2.4.7. Accelerating Processes
2.4.8. Storing Processed Data
2.4.9. Graphic Visualization

2.5. Integration of Processing and Telecommunication Platforms

2.5.1. Integration
2.5.2. Conceptualization
2.5.3. Evolution
2.5.4. Business Interdependence
2.5.5. Integration and Competition
2.5.6. Integration Tools
2.5.7. Big Data

2.6. Processing Modes, Virtualization and Multi-Core Processors

2.6.1. Different Models
2.6.2. Multiprocessor Systems
2.6.3. Concept of Processing
2.6.4. Virtualization
2.6.5. Requirements
2.6.6. Hypervisors
2.6.7. Paravirtualization

2.7. Software and Software Platforms

2.7.1. Software
2.7.2. Context
2.7.3. Concepts and Definitions
2.7.4. Applications
2.7.5. Software Platforms
2.7.6. Current Platforms
2.7.7. The Evolution of Platforms

2.8. Java Language and Business Application Integration

2.8.1. Java
2.8.2. Concepts
2.8.3. Features
2.8.4. Highlights
2.8.5. Business Applications Architecture
2.8.6. Concept
2.8.7. Integration in Companies
2.8.8. Transcoding
2.8.9. Adapting Semantic Content

2.9. Networks: Corporate Networks and Connectivity Technologies

2.9.1. Corporate Networks and Connectivity Technologies
2.9.2. Transformation
2.9.3. Connectivity in Companies
2.9.4. Connectivity Solutions
2.9.5. Transmission Types and Means
2.9.6. Concept and Definitions
2.9.7. Transmission Maps

2.10. Internet, the Web, Web 2.0 and Web 3.0

2.10.1. What Is the Internet?  
2.10.2. Conceptualization
2.10.3. Applications
2.10.4. Web 1.0
2.10.5. Conceptualization
2.10.6. Static Content
2.10.7. Dissemination
2.10.8. Web 2.0
2.10.9. Conceptualization
2.10.10. Dynamic Content
2.10.11. Development
2.10.12. Web 3.0
2.10.13. Conceptualization
2.10.14. Multidevice Content
2.10.15. The Intelligent Web

2.11. Business Tools for Communication and Coordination

2.11.1. Business Tools
2.11.2. Distance Management
2.11.3. Planning Communication
2.11.4. Coordination Methods
2.11.5. International Coordination
2.11.6. International Coordination
2.11.7. Concept of Online

2.12. Traditional File Organization, Data Management Systems, and Data Warehouses and Mining

2.12.1. Data Storage.
2.12.2. Data Analysis
2.12.3. Types of Storage
2.12.4. Type of Storable Information
2.12.5. Data Variability
2.12.6. Data Management Systems
2.12.7. Balanced Scorecard
2.12.8. Planning Process
2.12.9. Management Indicators
2.12.10. Data Mining
2.12.11. Concept
2.12.12. Computational Complexity Theory
2.12.13. Tendencies

2.13. Company Systems: Business Management and Decision Support Systems

2.13.1. Decision Support Systems
2.13.2. Support Systems: DSS
2.13.3. Decision Making Based on Data Management
2.13.4. Business Management Processes
2.13.5. Concept of Management
2.13.6. Stages of the Process

2.14. e-Commerce

2.14.1. e-Commerce Significance
2.14.2. Concept
2.14.3. B2B
2.14.4. Implications
2.14.5. e-Commerce Challenges
2.14.6. Main Types of e-Commerce
2.14.7. Types of e-Commerce
2.14.8. Trading Markets
2.14.9. Evolution and Repercussion
2.14.10. Expansion
2.14.11. Global Repercussion

Module 3. Financial Accounting

3.1. Financial Accounts: Components and Formulation

3.1.1. Balance Sheet, Income Statement and Financial Statement Notes
3.1.2. Statement of Changes in Equity
3.1.3. Cash Flow Statement
3.1.4. Financial Annual Accounts Formulation Rules
3.1.5. Financial Statement Templates

3.2. Assessment Criteria

3.2.1. Historical Cost
3.2.2. Fair Value
3.2.3. Net Realizable Value
3.2.4. Utilization Value
3.2.5. Book or Carrying Value
3.2.6. Creative Accounting

3.3. Property, Plant and Equipment and Intangible Assets

3.3.1. Regulations and Method of Acquisition
3.3.2. Amortization
3.3.3. Impairment or Disposal Losses
3.3.4. Real Estate Investments

3.4. Financial Instruments

3.4.1. Financial Assets
3.4.2. Financial Liabilities
3.4.3. Risk Assessment, Identification and Management
3.4.4. Hedging and Trading
3.4.5. Equity Instruments Accounting

3.5. Equity Study and Valuation

3.5.1. Equity on the Balance Sheet
3.5.2. Grants, Donations and Legacies
3.5.3. Equity and Adjustments for Changes in Value

3.6. Restructuring Operations

3.6.1. Mergers.
3.6.2. Demergers
3.6.3. Non-Monetary Contributions
3.6.4. Value Exchanges

3.7. Income Tax

3.7.1. Corporate Income Tax Structure
3.7.2. Calculation and Recording of the Accrued Corporate Income Tax Expense
3.7.3. Permanent and Temporary Differences

3.8. Foreign Currency Accounting

3.8.1. Functional and Presentation Currency
3.8.2. Valuation of Monetary and Non-Monetary Items
3.8.3. Temporary Transaction Differences in Foreign Currencies

Module 4. Commercial Management I

4.1. Market Research

4.1.1. Consumer Behavior
4.1.2. Market Research Techniques
4.1.3. Data Analysis Tools
4.1.4. Scope and Limitations

4.2. Advertising

4.2.1. The Importance of Public Companies
4.2.2. Purchase Experience
4.2.3. Advertising and Digital Media

4.3. Media Planning

4.3.1. Audiences and Advertising Markets
4.3.2. Selecting Media and Support
4.3.3. Measuring Sustainability

4.4. Commercial Management

4.4.1. Internal and External Analysis. SWOT Analysis
4.4.2. Sector and Competitive Analysis
4.4.3. The Canvas Model

Module 5. Business Management

5.1. Manager Functions: Organizational Culture and Approaches

5.1.1. Manager Functions
5.1.2. Management Strategy
5.1.3. Organizational Culture

5.2. Change Management Process

5.2.1. Types
5.2.2. Resistance
5.2.3. Stimulating Innovation
5.2.4. Management Models

5.3. Decision-Making.

5.3.1. Management and Decision-Making Processes
5.3.2. Management Styles
5.3.3. Types of Decisions

5.4. Strategic Planning

5.4.1. Objectives
5.4.2. Methods
5.4.3. Planning Dynamic Environments

5.5. The Process of Strategic Management

5.5.1. Types of Processes
5.5.2. Processes Mission and Analysis
5.5.3. Implementing Processes and Assessment

5.6. Organizational Structures

5.6.1. General Concepts
5.6.2. Mechanistic Structures
5.6.3. Organic Structures

5.7. Organizational Designs

5.7.1. Purpose behind Organization
5.7.2. Contingency Factors
5.7.3. Types of Design

5.8. Team Development and Performance

5.8.1. Definition and General Concepts
5.8.2. Efficient Teams
5.8.3. Global Teams

5.9. Company Communication

5.9.1. Function of Company Communication
5.9.2. Communication Methods
5.9.3. ICT Influences

5.10. Interpersonal and Organizational Communication

5.10.1. Basic Concepts
5.10.2. Interpersonal Communication
5.10.3. Organizational Communication

5.11. Company Motivation

5.11.1. Concept of Motivation and Application
5.11.2. Theories of Motivation
5.11.3. Motivation Implementation
5.12. Company Leadership
5.12.1. Contingency Theories
5.12.2. Types of Leadership
5.12.3. Company Leadership Implementation

5.13. Operations Control

5.13.1. Concepts of Control and Management Control
5.13.2. Control Processes
5.13.3. Measurements and Assessment

5.14. Operations Control Management

5.14.1. Control Tools
5.14.2. Correction Systems
5.14.3. Operations Control Advantages and Problems

5.15. Operations Management

5.15.1. The Importance of Management
5.15.2. Value Chain
5.15.3. Quality Management
5.15.4. Storage Costs, Picking and Packing
5.15.5. Distribution Costs

Module 6. Company Tax Regime

6.1. Concept and Characteristics of Taxes
6.2. Judicial Relationship and Tax Liability
6.3. Exemption, Non-Taxation, Accrual and Enforceability
6.4. Essential Components of Tax Liability
6.5. The Tax System and Tax Classification
6.6. Corporate Income Tax Calculation
6.7. Special Tax Regimes
6.8. Calculating Personal Income Tax
6.9. VAT
6.10. Obligations

Module 7. Digital Marketing Strategies 

7.1. Digital Business Administration

7.1.1. Competitive Strategy in the Face of the Growing Digitalization of the Media
7.1.2. Designing and Creating a Digital Marketing Plan
7.1.3. Digital Media Planning and Contracting
7.1.4. ROI Analysis in a Digital Marketing Plan

7.2. Digital Marketing for Brand Reinforcement

7.2.1. Brand Content and Storytelling
7.2.2. Hypersegmentation
7.2.3. Videomarketing
7.2.4. Social Sales

7.3. Defining the Digital Marketing Strategy

7.3.1. Closed Loop Marketing
7.3.2. Continuous Loop Marketing
7.3.3. Multichannel Marketing

7.4. Digital Marketing for Customer Engagement and Retention

7.4.1. Hypersegmentation and Micro-Localization
7.4.2. Loyalty and Engagement Strategies using the Internet
7.4.3. Visitor Relationship Management

7.5.  Digital Marketing Trends

7.5.1. Digital Neuromarketing
7.5.2. Avatar Marketing
7.5.3. Bluecasting

7.6. Managing Digital Campaigns

7.6.1. Display Advertising and Rich Media
7.6.2. Multi-Platform, Multi-Segment, Multi-Personalization Campaigns
7.6.3. Advertising on Digital Television

7.7. Online Marketing Plan

7.7.1. Online Research
7.7.2. Creating an Online Marketing Plan
7.7.3. Configuration and Activation
7.7.4. Launch and Management

7.8. Blended Marketing

7.8.1. Integrating on and off Actions
7.8.2. Personalize and Segment
7.8.3. Improve the User Experience

Module 8. Technology and Information in Digital Companies

8.1. Technological Environment

8.1.1. The Technological Environment
8.1.2. Functioning and Importance of IT in the Company
8.1.3. Needs and Opportunity Areas

8.2. Information Systems Management

8.2.1. Business Information Systems
8.2.2. Strategic Decisions
8.2.3. The Role of the CIO

8.3. Information Technology Strategic Planning

8.3.1. The Process of Strategic Planning
8.3.2. Formulating the IS Strategy
8.3.3. Strategy Implementation Plan

8.4. Information Systems and Business Intelligence

8.4.1. CRM and Business Intelligence
8.4.2. Project Management and Business Intelligence
8.4.3. Business Intelligence Architecture

8.5. Corporate Management Applications

8.5.1. Company and Industry Sector Analysis
8.5.2. Online Business Models
8.5.3. The Value of IT in a Company

8.6. Digital Transformation

8.6.1. Technology-Based Business Models
8.6.2. Innovation Abilities
8.6.3. Redesigning the Value Chain Processes

8.7. Technology and Trends

8.7.1. e-Commerce Strategies
8.7.2. Partner Media Strategies
8.7.3. e-Commerce Models

8.8. Outsourcing Information Technology

8.8.1. Establishing IT Goals
8.8.2. Supplier Selection

Module 9. Founding and Managing Companies in the Digital Environment

9.1. Global Economic Environment

9.1.1. The Fundamentals of the Global Economy
9.1.2. The Globalization of Companies and Financial Markets
9.1.3. Entrepreneurship and New Markets

9.2. Corporate Finance

9.2.1. Financial Policy and Growth
9.2.2. Company Valuation Methods
9.2.3. Capital Structure and Financial Leverage

9.3. Economic Analysis of Decisions

9.3.1. Budget Control
9.3.2. Competitive Analysis
9.3.3. Comparative Analysis
9.3.4. Decision Making
9.3.5. Business Investment or Divestment

9.4. Information Systems in Companies

9.4.1. The Evolution of the IT Model
9.4.2. Organization and IT Departments
9.4.3. Information Technology and Economic Environment

9.5. Corporate Strategy and Technology Strategy

9.5.1. Creating Value for Customers and Shareholders
9.5.2. Strategic IS/IT Decisions
9.5.3. Corporate Strategy vs. Technology and Digital Strategy

9.6. Information Systems for Decision-Making

9.6.1. Business Intelligence
9.6.2. Data Warehouse
9.6.3. Balanced Scorecard (BSC)

9.7.  Digital Strategy

9.7.1. Technology Strategy and its Impact on Digital Innovation
9.7.2. Strategic Planning of Information Technologies
9.7.3. Strategy and The Internet

9.8. Online Business Models

9.8.1. Analyzing Established Companies in the Technology Sector
9.8.2. Business Model Generation Systems
9.8.3. Analyzing Innovative Business Models in Traditional Sectors
9.8.4. Analyzing Innovative Business Models on The Internet

9.9. Company Systems Based on Collaboration

9.9.1. Customer Management Systems: Customer Relationship Management (CRM)
9.9.2. Supply Chain Management Systems
9.9.3. e-Commerce Systems

9.10. Social Businesses

9.10.1. Web 2.0 Strategic Vision and its Challenges
9.10.2. Convergence Opportunities and ICT Trends
9.10.3. How to Monetize Web 2.0 and Social Media
9.10.4. Mobility and Digital Business

Module 10. Innovation Management in Digital environments

10.1. Design Thinking

10.1.1. The Blue Ocean Strategy
10.1.2. Collaborative Innovation
10.1.3. Open Innovation

10.2. Strategic Innovation Intelligence

10.2.1. Technology Monitoring
10.2.2. Technology Foresight
10.2.3. Coolhunting

10.3. Entrepreneurship and Innovation

10.3.1. Strategies to Search for Business Opportunities
10.3.2. Assessing the Feasibility of New Projects
10.3.3. Innovation Management Systems
10.3.4. Entrepreneur Soft Skills

10.4. Managing Startups

10.4.1. Introduction to Financial Management in Startup Companies
10.4.2. Financial Metrics for Startups
10.4.3. Financial Planning: Projection Models and their Interpretation
10.4.4. Valuation Methods
10.4.5. Legal Aspects

10.5. The Business Plan.

10.5.1. Business Plan in the Digital Era
10.5.2. The Canvas Model
10.5.3. Value Proposition Model
10.5.4. Content and Presentation

10.6. Project Management

10.6.1. Agile Development
10.6.2. Lean Management in Startups
10.6.3. Monitoring and Project Management

10.7. Growth Phases in Startup Companies

10.7.1. Seed Phase
10.7.2. Startup Phase
10.7.3. Growth Phase
10.7.4. Consolidation Phase

10.8. Financing Startups

10.8.1. Bank Financing
10.8.2. Subsidies
10.8.3. Seed Capital and Accelerators. Business Angels
10.8.4. Venture Capital IPO
10.8.5. Public to Private Partnership

10.9. National and International Venture Capital and Seed Capital Entities

10.9.1. Public Institutions: CDTI, ENISA
10.9.2. National and International Venture Capital Entities
10.9.3. Private Investors: Caixa Capital Risc. Bstartup
10.9.4. FOND-ICO Global
10.9.5. Accelerators: Wayra, Lanzadera y Plug & Play

10.10. Lean Management

10.10.1. The Basic Principles of Lean Management
10.10.2. Improvement and Problem-Solving Groups
10.10.3. New Forms of Maintenance and Quality Management
10.10.5. Customer Communication Channels
10.10.6. Integration with the Online Store
10.10.7. Online Service Centers

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"