Marketing Management and Operational Marketing

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The structure of the Postgraduate Diploma in Marketing Management and Operational Marketing has been created to help the student acquire all the knowledge required to be an efficient manager in any marketing department. For this reason, much of the teaching material is supported by audiovisual content, which aids in a better understanding of all the skills taught. 

This Postgraduate Diploma will mark a before and after in your career in the field of marketing. Don't wait any longer and enroll today to begin to better define your managerial future” 

Syllabus

This Postgraduate Diploma in Marketing Management and Operational Marketing contains the latest trends in the field of marketing, especially focused on management positions and working group management in marketing departments. 

Therefore, the student will deepen their understanding in management and leadership issues, economic logistics of the business environment, strategies to follow in marketing management and the most useful and effective operational marketing techniques. 

Throughout the 375 hours that make up the course, the student will also delve into practical and real cases where the theoretical teachings have been successfully applied. Therefore, learning becomes much more contextual and effective for the student, knowing in advance the problems to be faced. 

This Postgraduate Diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Management and Leadership
Module 2. Logistics and Economic Management 
Module 3. Strategy in Marketing Management 
Module 4. Operational Marketing

Where, when, and how it is taught

TECH offers the possibility of developing this Postgraduate Diploma in Marketing Management and Operational Marketing completely online. Throughout the 6 months of this program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Management and Leadership

1.1. General Management 

1.1.1. Integrating Functional Strategies into the Global Business Strategies
1.1.2. Management Policy and Processes
1.1.3. Society and Enterprise

1.2. Strategic Management

1.2.1. Establish the Strategic Position: Mission, Vision and Values
1.2.2. Developing New Businesses
1.2.3. Growing and Consolidating Companies

1.3. Competitive Strategy 

1.3.1. Market Analysis
1.3.2. Sustainable Competitive Advantage
1.3.3. Return on Investment

1.4. Corporate Strategy

1.4.1. Driving Corporate Strategy
1.4.2. Pacing Corporate Strategy
1.4.3. Framing Corporate Strategy

1.5. Planning and Strategy 

1.5.1. The Relevance of Strategic Direction in the Management Control Process
1.5.2. Analysis of the Environment and the Organization
1.5.3. Lean Management

1.6. Talent Management

1.6.1. Managing Human Capital
1.6.2. Environment, Strategy, and Metrics
1.6.3. Innovation in People Management

1.7. Management and Leadership Development 

1.7.1. Leadership and Leadership Styles
1.7.2. Motivation
1.7.3. Emotional Intelligence
1.7.4. Skills and Abilities of the Leader 2.0
1.7.5. Efficient Meetings

1.8. Change Management 

1.8.1. Performance Analysis
1.8.2. Leading Change. Resistance to Change
1.8.3. Managing Change Processes
1.8.4. Managing Multicultural Teams

1.9. Negotiation

1.9.1. Intercultural Negotiation
1.9.2. Negotiation Focuses
1.9.3. Effective Negotiation Techniques
1.9.4. Restructuring

Module 2. Logistics and Economic Management

2.1.  Financial Diagnosis

2.1.1. Indicators for Analyzing Financial Statements
2.1.2. Profitability Analysis
2.1.3. Economic and Financial Profitability of a Company

2.2. Economic Analysis of Decisions 

2.2.1. Budget Control
2.2.2. Competitive Analysis. Comparative Analysis
2.2.3. Decision-Making. Business Investment or Divestment

2.3. Investment Valuation and Portfolio Management 

2.3.1. Profitability of Investment Projects and Value Creation
2.3.2. Models for Evaluating Investment Projects
2.3.3. Sensitivity Analysis, Scenario Development, and Decision Trees

2.4. Purchasing Logistics Management

2.4.1. Stock Management
2.4.2. Warehouse Management
2.4.3. Purchasing and Procurement Management

2.5. Supply Chain Management

2.5.1. Costs and Efficiency of the Operations Chain
2.5.2. Change in Demand Patterns
2.5.3. Change in Operations Strategy

2.6. Logistical Processes

2.6.1. Organization and Management by Processes
2.6.2. Procurement, Production, Distribution 
2.6.3. Quality, Quality Costs, and Tools
2.6.4. After-Sales Service

2.7. Logistics and Customers

2.7.1. Demand Analysis and Forecasting
2.7.2. Sales Forecasting and Planning
2.7.3. Collaborative Planning, Forecasting, and Replacement

2.8. International Logistics

2.8.1. Customs, Export and Import processes
2.8.2. Methods and Means of International Payment
2.8.3. International Logistics Platforms

Module 3.  Strategy in Marketing Management

3.1. Marketing Management

3.1.1. Positioning and Value Creation
3.1.2. Company’s Marketing Orientation and Positioning
3.1.3. Strategic Marketing vs. Operational Marketing 
3.1.4. Objectives in Marketing Management
3.1.5. Integrated Marketing Communications

3.2. The Function of Strategic Marketing

3.2.1. Main Marketing Strategies
3.2.2. Segmentation, Targeting and Positioning
3.2.3. Managing Strategic Marketing

3.3. Marketing Strategy Dimensions

3.3.1. Necessary Resources and Investments
3.3.2. Fundamentals of Competitive Advantage
3.3.3. The Company’s Competitive Behavior
3.3.4. Focus Marketing

3.4. New Product Strategy Development

3.4.1. Creativity and Innovation in Marketing
3.4.2. Generation and Filtering of Ideas
3.4.3. Commercial Viability Analysis
3.4.4. Development, Market Testing, and Commercialization

3.5. Pricing Policies

3.5.1. Short and Long-Term Aims
3.5.2. Types of Pricing
3.5.3. Factors that Affect Pricing

3.6. Promotion and Merchandising Strategies

3.6.1. Advertising Management
3.6.2. Communication and Media Plan
3.6.3. Merchandising as a Marketing Technique
3.6.4. Visual Merchandising

3.7. Distribution, Expansion, and Intermediation Strategies

3.7.1. Outsourcing of Sales Force and Customer Service
3.7.2. Commercial Logistics in Product and Service Sales Management
3.7.3. Sales Cycle Management

3.8. Developing the  Marketing Plan

3.8.1. Analysis and Diagnosis
3.8.2. Strategic Decisions
3.8.3. Operational Decisions

Module 4. Operational Marketing

4.1. Marketing Mix

4.1.1. The Marketing Value Proposition
4.1.2. Marketing Mix Policies, Strategies, and Tactics
4.1.3. Elements of Marketing Mix
4.1.4. Customer Satisfaction and Marketing Mix

4.2. Product Management 

4.2.1. Consumption Distribution and Product Life Cycle

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"