Certificate
The world's largest school of business”
Why study at TECH?
TECH is a university at the forefront of technology, which puts all its resources at the student's disposal to help them achieve business success"
Why study at TECH?
TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.
TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"
At TECH Technological University
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Innovation |
We offer you an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique, internationally recognized method that will provide you with the keys to develop in a constantly evolving world, where every entrepreneur must be committed to innovation.
"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system into our programs.
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The Highest Standards |
Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...
95% of TECH students successfully complete their studies.
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Networking |
Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.
100,000+ executives trained each year, 200+ different nationalities.
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Empowerment |
Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.
500+ collaborative agreements with leading companies.
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Talent |
Our program is a unique initiative to showcase the students’ talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.
TECH helps the student to show the world their talent upon finishing this program.
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Multicultural Context |
By studying at TECH, the student will be able to enjoy a unique experience. They will be studying in a multicultural context. In a program with a global vision, which will allow them to learn about the working methods in different parts of the world, gathering the most innovative information that best suits their business idea.
The students at TECH come represent more than 200 nationalities.
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Learn with the best |
In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.
Teachers representing 20 different nationalities.
At TECH we strive for excellence and, to this end, we boast a series of characteristics that make us unique:
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Analysis |
At TECH we explore your critical side, your ability to question things, your problem-solving skills, as well as your interpersonal skills.
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Academic Excellence |
At TECH we offer the student the best online learning methodology. The university combines the Re-learning method (the most internationally recognized postgraduate learning methodology) with Harvard Business School's case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.
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Economy of Scale |
TECH is the world's largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, we ensure that studying is not as expensive for you as it would be at another university.
At TECH you will have access to Harvard Business School case studies"
Structure and content
The contents of this degree have been written by a team of experts in Digital Marketing, who have made every effort to ensure that the teaching material is as up-to-date and useful as possible for the student. In addition, the online format of the degree makes it easy to combine it with other activities and responsibilities.
Enroll today in TECH to give your Digital Marketing career the ultimate boost and achieve the promotion you've been waiting for"
Syllabus
The curriculum of the Postgraduate Diploma in Digital Marketing contains the most innovative strategies in the world of online marketing, including inbound marketing, digital neuromarketing, blended marketing and other techniques used by the most prestigious firms.
With this, the student is not only gaining valuable professional knowledge with which to significantly improve their results, but is also incorporating into their portfolio of skills a series of tools that will surely be of great help to improve their job position.
The teaching is also supported by a large amount of audiovisual content to facilitate the study process. In addition to this, during the 400 hours of training, real case studies of different uses of Digital Marketing are studied in depth, so that the student learns contextually all the knowledge imparted.
This Postgraduate Diploma takes place over 6 months and is divided into 4 modules:
Module 1 Digital Marketing and E-Commerce
Module 2 Digital Marketing Strategy
Module 3 Inbound Marketing
Module 4 Entrepreneurship
Where, When and How is it Taught?
TECH offers you the possibility to study this Postgraduate Diploma in Digital Marketing completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.
Module 1. Digital Marketing and e-Commerce
1.1. Digital Marketing and e-Commerce
1.1.1. The Digital Economy and the Sharing Economy
1.1.2. Trends and Social Changes in Consumers
1.1.3. Digital Transformation of Traditional Companies
1.1.4. The Roles of the Chief Digital Officer
1.2. Digital Strategy
1.2.1. Segmentation and Positioning in the Competitive Context
1.2.2. New Marketing Strategies for Products and Services
1.2.3. From Innovation to Cash Flow
1.3. Technological Strategy
1.3.1. Basic Concepts of Web Development
1.3.2. Hosting and Cloud Computing
1.3.3. Content Management Systems (CMS)
1.3.4. Formats and Digital Media
1.3.5. E-commerce Technological Platforms
1.4. Digital Regulation
1.4.1. Privacy Policy and LOPD
1.4.2. Fake Profiles and Fake Followers
1.4.3. Legal Aspects of Marketing, Advertising and Digital Content
1.5. Online Market Research
1.5.1. Quantitative Research Tools for Online Markets
1.5.2. Dynamic Qualitative Customer Research Tools
1.6. Online Agencies, Media, and Channels
1.6.1. Integral, Creative, and Online Agencies
1.6.2. Traditional and New Media
1.6.3. Online Channels.
1.6.4. Other Digital Players
Módulo 2. Digital Marketing Strategy
2.1. Managing Digital Business
2.1.1. Competitive Strategy in the Face of the Growing Digitalization of the Media
2.1.2. Designing and Creating a Digital Marketing Plan
2.1.3. Digital Media Planning and Contracting
2.1.4. ROI Analysis in a Digital Marketing Plan
2.2. Digital Marketing to Reinforce a Brand
2.2.1. Branded Content and Storytelling
2.2.2. Hyper-segmentation
2.2.3. Videomarketing
2.2.4. Social Sales
2.3. Defining the Digital Marketing Strategy
2.3.1. Closed Loop Marketing
2.3.2. Continuous Loop Marketing
2.3.3. Multichannel Marketing
2.4. Digital Marketing to Attract and Retain Customers
2.4.1. Hypersegmentation and Micro-localization
2.4.2. Loyalty and Engagement Strategies Using the Internet
2.4.3. Visitor Relationship Management
2.5. Digital Marketing Trends
2.5.1. Remarketing
2.5.2. Digital Neuromarketing
2.5.3. Avatar Marketing
2.5.4. Bluecasting
2.6. Managing Digital Campaigns
2.6.1. Display Advertising and Rich Media
2.6.2. Multi-Platform, Multi-Segment, Multi-Personalization Campaigns
2.6.3. Advertising on Digital Television
2.7. Online Marketing Plan
2.7.1. Online Research
2.7.2. Creating an Online Marketing Plan
2.7.3. Configuration and Activation
2.7.4. Launch and Management
2.8. Blended Marketing
2.8.1. Integrating On and Off Actions
2.8.2. Personalize and Segment
2.8.3. Improve the User Experience
Module 3. Inbound Marketing
3.1. Definition of Inbound Marketing
3.1.1. Effective Inbound Marketing
3.1.2. The Benefits of Inbound Marketing
3.1.3. Measuring the Success of Inbound Marketing
3.2. Target Research
3.2.1. Consumer Intent Modelling and Buyer Personas
3.2.2. Customer Journey Mapping
3.2.3. Content Strategy
3.3. Content Optimization
3.3.1. Content Optimization for Search Engines
3.3.2. Recycling and Content Improvement
3.4. Content Creation
3.4.1. User and Brand Generated Content
3.4.2. Opportunity Blogging.
3.4.3. Video and Other Formats
3.5. Content Dynamization
3.5.1. Influencers
3.5.2. Blogger Outreach
3.5.3. Paid Content Seeding
3.6. Conversions
3.6.1. Lead Capturing and CRO
3.6.2. Lead Nurturing and Marketing Automation
Module 4. Entrepreneurship
4.1. Innovation Methodology and Knowledge Society
4.1.1. Design Thinking
4.1.2. The Blue Ocean Strategy
4.1.3. Collaborative Innovation
4.1.4. Open Innovation
4.2. Strategic Innovation Intelligence
4.2.1. Technology Monitoring
4.2.2. Technology Foresight
4.2.3. Coolhunting
4.3. Entrepreneurship and Innovation
4.3.1. Strategies to Search for Business Opportunities
4.3.2. Assessing the Feasibility of New Projects
4.3.3. Innovation Management Systems
4.3.4. Entrepreneur Soft Skills
4.4. Project Management
4.4.1. Agile Software Development
4.4.2. Lean Management and Start-Ups
4.4.3. Project Tracking and Project Steering
4.5. Business Plan
4.5.1. Business Plan in the Digital Era
4.5.2. Value Proposition Model
4.6. Financing Start-ups
4.6.1. Seed Phase: Financial Funds and Subsidies
4.6.2. Start-up Phase: Business Angels
4.6.3. Growth Phase: Venture Capital
4.6.4. Consolidation Phase IPO
A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"