Digital Creation and Entrepreneurship

Digitization is a fact that the business world cannot shy away from. Learn how to create and grow companies in digital environments with this training program, and become a leading professional in the field” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The syllabus for this Postgraduate Diploma has been designed and created by a team of specialists in the field to respond specifically to the needs of Business Science professionals.  This compendium of content has also been conceived with a focus on applied learning that will allow professionals to successfully intervene by means of a broader vision of real environments in the profession. Thus, this syllabus will become students' main asset to successfully insert themselves into a labor market that increasingly demands more specialized professionals in digital entrepreneurship.   

Our curriculum will enable you to acquire higher education to successfully run a digital business” 

Syllabus

The ways of starting, managing and working in business are changing by leaps and bounds. Nowadays, creating a company is not what it used to be, basically because there is no need now for a defined physical space to start a business. Based on this premise, many people are encouraged to start a business because, a priori, it seems a simple enough task, but, despite the many advantages offered by the digital world, if not done properly, the new organization will be doomed to failure. 

Being fully aware of this, TECH experts have designed this very complete Postgraduate Diploma in Digital Creation and Entrepreneurship with the aim of preparing business professionals to design, create and manage companies in the digital world with greater guarantees of success. 
The content of this Postgraduate Diploma is designed to develop managerial skills that will enable more thorough decision-making in uncertain environments. 

Over 600 hours, students will analyze a multitude of practical cases through individual work, thus achieving a profound understanding they can transfer to their daily professional practice. It is, therefore, an authentic immersion in real business situations. 

A plan designed for students, focused on their professional improvement, to prepare them to achieve excellence in business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way. 

This Postgraduate Diploma takes place over six months completely online.

Module 1. Business Administration: Introduction and Organization 
Module 2. Business Management
Module 3. Technology and Information in Digital Companies
Module 4. Founding and Managing Companies in the Digital Environment

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate Diploma in Digital Creation and Entrepreneurship completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Business Administration: Introduction and Organization 

1.1.  The Company and its Components

1.1.1.  The Concept of Business
1.1.2.  Functions and Classifications of Business Objectives
1.1.3.  Entrepreneurship 
1.1.4. Types of Companies

1.2.  The Company as a System  

1.2.1.  Concepts of the System
1.2.2.  The Models
1.2.3.  Company Subsystems
1.2.4. Subsystem of Values 

1.3.  The Company Setting 

1.3.1.  Setting and Value  
1.3.2.  General Environment
1.3.3.  Specific Environment
1.3.4. Analysis Tools

1.4.  Management Function

1.4.1.  Basic Concepts
1.4.2.  What Does it Mean to Manage a Company?
1.4.3.  Decision-Making  
1.4.4. Leadership

1.5.  Business Planning  

1.5.1.  Business Plan 
1.5.2.  Elements of Planning
1.5.3.  Stages
1.5.4. Planning Tools

1.6.  Business Control

1.6.1.  Concept, Types and Terminology
1.6.2.  Management Control
1.6.3.  Quality Control
1.6.4. Balanced Scorecard

1.7.  Business Organization  

1.7.1.  Basic Concepts  
1.7.2.  Organizational structure
1.7.3.  Cultural Dimensions
1.7.4.  Model Structures

1.8.  Human Resource Management

1.8.1.  Motivation  
1.8.2.  Recruitment and Selection 
1.8.3.  Personnel Training  
1.8.4.  Performance Assessment

1.9.  Elements of Marketing and Finance

1.9.1.  Concept and Stages 
1.9.2.  Marketing and the Markets
1.9.3.  Strategic Marketing 
1.9.4.  Relations and Synergies 

Module 2. Business Management

2.1. Manager Functions: Organizational Culture and Approaches

2.1.1. Manager Functions
2.1.2. Management Strategy
2.1.3. Organizational Culture

2.2. Change Management Process 

2.2.1. Types
2.2.2. Resistance
2.2.3. Stimulating Innovation
2.2.4. Management Models

2.3. Decision-Making

2.3.1. Management and Decision-Making Processes
2.3.2. Management Styles
2.3.3. Types of Decision

2.4. Strategic Planning

2.4.1. Objectives
2.4.2. Methods
2.4.3. Planning Dynamic Environments

2.5. The Process of Strategic Management

2.5.1. Types of Processes
2.5.2. Processes Mission and Analysis
2.5.3. Implementing Processes and Assessment

2.6. Organizational Structures

2.6.1. General Concepts
2.6.2. Mechanistic Structures
2.6.3. Organic Structures

2.7. Organizational Designs

2.7.1. Purpose behind Organization
2.7.2. Contingency Factors
2.7.3. Types of Design

2.8. Team Development and Performance

2.8.1. Definition and General Concepts
2.8.2. Efficient Teams
2.8.3. Global Teams

2.9. Company Communication

2.9.1. Function of Company Communication
2.9.2. Communication Methods
2.9.3. ICT Influences

2.10. Interpersonal and Organizational Communication

2.10.1. Basic Concepts
2.10.2. Interpersonal Communication
2.10.3. Organizational Communication

2.11. Company Motivation

2.11.1. Concept of Motivation and Application
2.11.2. Theories of Motivation
2.11.3. Motivation Implementation

2.12. Company Leadership

2.12.1. Contingency Theories
2.12.2. Types of Leadership
2.12.3. Company Leadership Implementation

2.13. Operations Control

2.13.1. Concepts of Control and Management Control
2.13.2. Control Processes
2.13.3. Measurements and Assessment

2.14. Operations Control Management

2.14.1. Control Tools
2.14.2. Correction Systems
2.14.3. Operations Control: Advantages and Problems

2.15. Operations Management

2.15.1. The Importance of Management
2.15.2. Value Chain
2.15.3. Quality Management

Module 3. Technology and Information in Digital Companies

3.1. Technological Environment

3.1.1. The Technological Environment
3.1.2. Functioning and Importance of ICT in a Company
3.1.3. Needs and Opportunity Areas

3.2. Information Systems Management

3.2.1. Business Information Systems
3.2.2. Strategic Decisions
3.2.3. The Role of the CIO

3.3. Information Technology Strategic Planning

3.3.1. The Process of Strategic Planning
3.3.2. Formulating the IS Strategy
3.3.3. Strategy Implementation Plan

3.4. Information Systems and Business Intelligence

3.4.1. CRM and Business Intelligence
3.4.2. Project Management and Business Intelligence
3.4.3. Business Intelligence Architecture

3.5. Corporate Management Applications

3.5.1. Company and Industry Sector Analysis
3.5.2. Online Business Models
3.5.3. The Value of IT in a Company

3.6. Digital Transformation

3.6.1. Technology-Based Business Models
3.6.2. Innovation Abilities
3.6.3. Redesigning the Value Chain Processes

3.7. Technology and Trends

3.7.1. e-Commerce Strategies
3.7.2. Partner Media Strategies
3.7.3. e-Commerce Models

3.8. Outsourcing Information Technology

3.8.1. Establishing IT Goals
3.8.2. Supplier Selection

Module 4. Founding and Managing Companies in the Digital Environment

4.1. Global Economic Environment

4.1.1. The Fundamentals of the Global Economy
4.1.2. The Globalization of Companies and Financial Markets
4.1.3. Entrepreneurship and New Markets

4.2. Corporate Finance

4.2.1.  Financial Policy and Growth
4.2.2. Company Valuation Methods
4.2.3. Capital Structure and Financial Leverage

4.3. Economic Analysis of Decisions

4.3.1. Budget Control
4.3.2. Competitive Analysis
4.3.3. Comparative Analysis
4.3.4. Decision-Making
4.3.5. Business Investment or Divestment

4.4. Information Systems in Companies

4.4.1. The Evolution of the IT Model
4.4.2. Organization and IT Departments
4.4.3. Information Technology and Economic Environment

4.5. Corporate Strategy and Technological Strategy

4.5.1. Creating Value for Customers and Shareholders
4.5.2. Strategic IS/IT Decisions
4.5.3. Corporate Strategy vs. Technology and Digital Strategy

4.6. Information Systems for Decision-Making

4.6.1. Business Intelligence
4.6.2. Data Warehouse
4.6.3. Balanced Scorecard (BSC)

4.7.  Digital Strategy

4.7.1. Technological Strategy and its Impact on Digital Innovation
4.7.2.  Strategic Planning of Information Technologies
4.7.3. Strategy and The Internet

4.8. Online Business Models

4.8.1. Analyzing Established Companies in the Technology Sector
4.8.2. Business Model Generation Systems
4.8.3. Analyzing Innovative Business Models in Traditional Sectors
4.8.4. Analyzing Innovative Business Models on the Internet

4.9. Company Systems Based on Collaboration

4.9.1. Customer Management Systems: Customer Relationship Management (CRM)
4.9.2. Supply Chain Management Systems
4.9.3. e-Commerce Systems

4.10. Social Businesses

4.10.1. Web 2.0 Strategic Vision and its Challenges
4.10.2. Convergence Opportunities and ICT Trends
4.10.3. How to Monetize Web 2.0 and Social Media?
4.10.4. Mobility and Digital Business

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"