Description

It's time to advance your career by building a team that manages the social networks of the most important international brands” 

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Since the popularization of social networks, companies have used them to get closer to their target audience, creating proximity and showing a more”human" face: an approach that requires proper management of account profiles and interaction with users, which sometimes generate major reputation crises.

Leading teams of social networks and Community Managers is a task that requires advanced knowledge in communication, strategic marketing, or graphic design. For this reason, TECH has created this hybrid professional master’s degree that provides the professional with the necessary management skills to manage this area and the key theoretical concepts for direct application in a renowned company, where he/she will carry out a practical stay. 

In this way, the professional will have an advanced syllabus taught in the online mode that will lead him to be up to date in the necessary creativity in communication, corporate identity, or the most appropriate copywriting for digital environments. All this with multimedia training material you can access whenever and wherever you want.

In addition, this program includes a 3-week practical stay in a leading company in the sector, where you can share space with professionals specialized in this field, who will show you the latest digital tools used for the management and monitoring of accounts, strategic planning or the keys to apply creativity in each publication. 

This is an excellent opportunity to expand professional boundaries through a flexible and unique university program unique in the academic panorama. With this format, TECH responds to the real needs of people who wish to combine the most demanding responsibilities with a first-class program. 

After completing the online period, you will be able to do an internship in a prestigious company and prepare yourself to take on the role of digital marketing director” 

This hybrid professional master’s degree in Social Media Management and Community Manager contains the most complete and up-to-date educational program on the market. The most important features include: 

  • The development of more than 100 case studies presented by experts in digital marketing and e-commerce management
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice 
  • Comprehensive systematized action plans in the business field 
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Practical guides for the use of the main Digital Marketing tools 
  • Special emphasis on the most innovative methodologies for the application of leadership techniques in business
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
  • Content that is accessible from any fixed or portable device with an Internet connection 
  • The possibility of an internship in leading companies in the sector

Social media presence is essential for any company. Thanks to this program, you will have the opportunity to manage a social media team” 

In this Master's program, of a professionalizing nature and blended learning modality, is aimed at updating Marketing and social media professionals who require a high level of qualification. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments. 

Thanks to the multimedia content, developed with the latest educational technology, Marketing professionals will benefit from situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

You will go beyond advertising products on social networks: you will manage an entire community to help increase users' loyalty to a brand"

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Updating your knowledge in this sector is of vital importance to continue your career as a marketing and social media manager” 

Why our program?

Social networks are the present and future for the vast majority of companies and businesses that wish to prosper in the commercial field: a scenario where it is key to have a solid knowledge of communication, marketing, and advertising but where daily practice is essential in optimal management. For this reason, TECH has created this pioneering program, which combines the most recent updates in areas such as graphic design, public opinion, and digital communication with a practical stay in a leading company within the sector. In this way, the professional will get a broad and current view of the panorama of Social Media Management and Community Manager, being always guided by real experts in this field. 

master social media management community manager Tech Universidad

With this program, you will be able to lead any social media management project successfully” 

1. Updating from the latest technology available 

Undoubtedly, the emergence of social networks has meant a before and after in business communication and brand management. The digital immersion of companies and the continuous emergence of platforms and digital tools for creativity or monitoring are the day-to-day in this professional field. That is why TECH brings, with this hybrid professional master’s degree, the latest technology in the field of Social Networks. 

2. Gaining In-Depth Knowledge from the Experience of the best professionals 

In this academic journey, the professional will be accompanied by a faculty specialized in network management and knowledgeable in the crucial work of the Community Manager. This consulting will also continue during the practical stay, where the specialist will be working side by side with excellent experts from a prestigious company in this field. 

3. Entering first-class environments 

One of TECH goals with this program is to get the professional into a first-level work environment. For this reason, it carries out a meticulous selection of the companies where the internship will take place, a process that is equally rigorous in the selection of the teachers who will teach this program. This guarantees the graduate access to quality instruction, which will allow them to progress in the field of Social Media management. 

4. Combining the Best Theory with State-of-the-Art Practice 

Currently, in the academic market, there are many programs that are completely incompatible with work and personal responsibilities. Therefore, TECH moves away from this approach to create, with this hybrid professional master’s degree, a degree that genuinely meets the needs of professionals. Therefore, it combines advanced and exhaustive theory with a practical stay in an excellent reference company in the field of social media management. 

5. Expanding the Boundaries of Knowledge 

TECH offers the possibility of doing this Internship Program, not only in national, but also in international centers. This way, the specialist will be able to expand their frontiers and catch up with the best professionals, who practice in first class centers and in different continents. A unique opportunity that only TECH, the largest online university in the world, could offer. 

master degree social media management community manager Tech Universidad

You will have full practical immersion at the center of your choice"

Hybrid Professional Master's Degree in Social Media Management and Community Manager

The direction of social media and community manager focuses on creating and managing marketing strategies in social networks to increase visibility, engagement and brand loyalty. In this sense, it is important to have specialized professionals who are able to manage the company's online communities and maintain a good relationship with followers. Under this premise, TECH Technological University presents its Hybrid Professional Master's Degree in Social Media Management and Community Manager, a detailed look at the multiplicity of schemes that take place in this field. Here, we propose a virtual and face-to-face journey through various modules ranging from marketing strategies in social networks, the creation of quality content and online community management, to analytical and measurement tools, leadership and team management.

Title yourself as an expert in social media management and community manager

This comprehensive TECH program combines the flexibility of online learning with hands-on experience in the classroom and in specialized clinics. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. In addition, you will have a personal tutor who will guide and support you at all times. Here, we propose a theoretical and practical journey through various modules ranging from the definition of digital marketing strategies and the management of online communities, to analytical and measurement tools to evaluate the impact of your actions in social networks. In addition, you will receive training focused on leadership and team management skills, so that you can lead multidisciplinary work groups in the management of social networks. By gaining this new knowledge, you will be ready to start your own business or assume leadership positions in any digital marketing company and agency.