Description

As a Digital Marketing manager, you will be responsible for improving promotional campaigns to increase sales and engagement for your company"

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With the advance of new technologies and access to an infinite amount of information through the network, users have become more demanding. Many people already know exactly what they want before going to the physical store to make their purchases, and there is even a large public that is increasingly opting for online shopping, which allows them to avoid queues and save time and money. Therefore, companies need to adapt to market demands to avoid falling into oblivion and achieve gradual growth. To be more competitive, businesses must bet on e-commerce as a sales formula or a complement to their physical stores. But, if you are going to bet on the Internet as a sales channel, it is also important that advertising and promotions are carried out through the network, using marketing techniques and tools that will favor greater brand awareness and an adequate positioning in the main online search platforms that favor the access of customers to the company's pages.

To get this work done properly, it is not only necessary to have the best technical Marketing teams, but it is also necessary that these teams are led by competent professionals with in-depth knowledge of the main Digital Marketing and e-commerce strategies and the proper management skills that help them to create a good working atmosphere, motivate their team and control and manage each project.

But for this to be possible, in addition to having a high level of theoretical training, it is also necessary to demonstrate that all this knowledge can be put into practice. To achieve this, TECH offers its students a very complete curriculum on Digital Marketing that, in this case, has two great advantages: on the one hand, all the theoretical parts and exercises to strengthen these studies are available online so that students can study at their own pace; and, secondly, the intensive practical stay in a digital marketing agency to which they can access at the end of the studies.

Participating in real Marketing departments will be essential to learn about the actions you can implement to improve your company's knowledge"

This hybrid professional master’s degree MBA in Digital Marketing contains the most complete and up-to-date program on the market. The most important features include:

  • Development of more than 100 case studies presented by experts in digital marketing and e-commerce management
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
  • Integral plans for systematized action in the business field
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Practical guides for the use of the main Digital Marketing tools
  • Special emphasis on the most innovative methodologies for the application of leadership techniques in business
  • All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Furthermore, you will be able to do an internship in one of the best business centers in the world

This program will allow you to access the best theoretical contents and carry out an intensive practical stay in a reference company in the sector"

This Master's program, of a professionalizing nature and hybrid modality, is aimed at updating business professionals who require a high level of qualification. The content is organized in a didactic way to integrate theoretical knowledge into daily practice. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to the multimedia content, developed with the latest educational technology, Marketing professionals will benefit from situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

The directors of the leading agencies need to have a multidisciplinary profile. Managerial skills and in-depth knowledge of the main Digital Marketing and e-commerce tools will help you access these positions"

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Digital Marketing is the present and future of every company, so your specialization in this field will be a competitive advantage for your company"

Why our program?

Digital Marketing has become one of the most powerful tools to boost business today. Being able to reach that ideal client is now a much easier task, despite globalization and the high level of competitiveness that exists. There is no professional space that does not talk about social networks, e-commerce, websites, or online sales. Resources that have transformed the way of doing business today, and that will not stop. Given this reality, TECH has developed this study program with an innovative teaching methodology, where two modes of study are combined: One theoretical and one practical.

master mba digital marketing Tech Universidad

TECH offers you this innovative hybrid professional master’s degree in which you will develop the acquired knowledge and all your talents in a Practical Training in situ"

1. Updating from the latest technology available

Thanks to the constant advances in terms of technology, applications, new resources, and tools that arise around Digital Marketing, tasks such as analysis and content generation are facilitated. As a result, the strategy approach and everything related to brand promotion is more precise. For this reason, TECH presents this Internship Program with which the professional will enter a modern business environment, giving way to new skills and competencies with the management of these resources.

2. Gaining In-Depth Knowledge from the Experience of Top Specialists

This hybrid professional master’s degree has been designed from the perspective of great experts in Digital Marketing. Each section of the study has the most current and specific utility for the development of effective strategies and successful content plans. Likewise, the implementation during 3 weeks will speed up the professional's work because they will be able to evidence firsthand the veracity of what has been studied and the effectiveness of each one of the processes in a real brand and environment. Always guided by an expert tutor who will be assigned from the first moment.

3. Entering first-class Organizational environments

TECH, with the objective of finding the best centers for its students to carry out the Internship Program, performs a thorough study to provide a scenario according to the needs of the professional. A place of national or international scope that offers the best learning opportunities in the subject of study, in this case, Digital Marketing.

4. Combining the Best Theory with State-of-the-Art Practice

This hybrid professional master’s degree in TECH is based on an advanced academic process that combines theory and practice, which allows to get in front of the most advanced procedures in terms of Digital Marketing in a real working environment. Therefore, during 3 weeks, the student will share his knowledge in a cutting-edge professional space and carry out activities typical of his profession.

5. Expanding the Boundaries of Knowledge

TECH opens the doors to an education without borders. Thanks to the innovative study method implemented in this hybrid professional master’s degree, it provides a unique opportunity for professionals to expand their knowledge beyond their borders. It expands the spaces to carry out the activities, allowing the student to choose the one that best suits their needs, inside or outside the national territory.

master degree mba digital marketing Tech Universidad

You will have full practical immersion at the center of your choice"

Hybrid Professional Master’s Degree MBA in Digital Marketing

Digital marketing is a strategy that uses digital media to promote products and services. The goal of this tool is to reach a wider and more targeted audience, generate traffic or leads and increase visibility and sales. In today's technological era, digital marketing represents an essential axis for any business that seeks to succeed in the online field and stay competitive in a constantly evolving market. Do you want to obtain the necessary knowledge to perform with solvency in this sector? Then the Hybrid Professional Master's Degree MBA in Digital Marketing created by TECH Technological University is ideal for you. This program combines the flexibility of online learning and face-to-face interaction with professors and peers in a traditional classroom environment. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. Here, we propose you a theoretical-practical journey through various modules ranging from SEO-SEM techniques and social networks, to online advertising, email marketing and data analysis.

Specialize in digital marketing

At TECH we distinguish ourselves by properly combining online learning, along with face-to-face classes. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. Here, we propose a theoretical and practical journey through various modules ranging from current trends and developments in the digital world, to data analysis, online advertising and email marketing. At the end of the program, you will be able to develop effective digital marketing strategies and use the appropriate tools or techniques to achieve business objectives. In addition, you will be empowered to play leadership roles in the digital marketing field and face the challenges of the digital world.