Why study at TECH?

The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work" 

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Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Technological University

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The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  
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The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.
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Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.
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Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.
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This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 
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Multicultural Context 

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   
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Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

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TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

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Academic Excellence 

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

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Economy of Scale 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Structure and content

TECH Technological University Executive Development Program in Social Media Planning is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.  
A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundations for your success as a Social Media expert. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..."  


The content of the Executive Development Program in Social Media Planning is designed to promote the development of management skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations. 

This program deals with the digital world within the financial areas of the company in depth, and is designed to train managers who understand the technological and social revolution from a strategic, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in leadership and business management. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.  

This Executive Development Program takes place over 6 weeks and consists of just 1 module: 

Module 1. Digital Communication and Online Reputation 

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A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Executive Development Program in Social Media Planning completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Digital Communication and Online Reputation

1.1. Web 2.0 or the Social Web

1.1.1. Organization in the Age of Conversation
1.1.2. Web 2.0 Is All About People
1.1.3. Digital Environment and New Communication Formats

1.2. Digital Communication and Reputation

1.2.1. Online Reputation Report
1.2.2. Netiquette and Good Practices on Social Media
1.2.3. Branding and Networking 2.0

1.3. Designing and Planning an Online Reputation Plan

1.3.1. Overview of the Main Social Media in Spain
1.3.2. Brand Reputation Plan
1.3.3. General Metrics, ROI, and Social CRM
1.3.4. Online Crisis and Reputational SEO

1.4. General, Professional, and Microblogging Platforms

1.4.1. Facebook.
1.4.2. LinkedIn
1.4.3. Twitter

1.5. Video, Image, and Mobility Platforms

1.5.1. YouTube
1.5.2. Instagram
1.5.3. Flickr
1.5.4. Vimeo
1.5.5. Pinterest

1.6. Content and Storytelling Strategy

1.6.1. Corporate Blogging
1.6.2. Content Marketing Strategy
1.6.3. Creating a Content Plan
1.6.4. Content Curation Strategy

1.7. Social Media Strategies

1.7.1. Corporate PR and Social Media
1.7.2. Defining the Strategy to Be Followed in Each Medium
1.7.3. Analysis and Evaluation of Results

1.8. Community Management:

1.8.1. Functions, Duties, and Responsibilities of the Community Manager
1.8.2. Social Media Manager
1.8.3. Social Media Strategist

1.9. Social Media Plan

1.9.1. Designing a Social Media Plan
1.9.2. Schedule, Budget, Expectations and Follow-up
1.9.3. Contingency Protocol in Case of Crisis

1.10. Online Monitoring Tools 

1.10.1. Management Tools and Desktop Applications
1.10.2. Monitoring and Research Tools

A unique, key, and decisive training experience to boost your professional development and make the definitive leap”