Description

Would you like to reinvent yourself as a journalist by adopting the most innovative and cutting-edge communication strategies? Enrol on this professional master’s degree and you will achieve it in only 12 months"

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The inclusion of Social Networks in the information domain has meant a great advance for Journalism, also encouraged by the digital development and the evolution of ICT. Thanks to this, journalistic communication today is characterized by its immediacy and ubiquity, allowing professionals in this sector to share what is happening in different parts of the world instantaneously. This development has also helped to break down barriers to freedom of the press and freedom of expression in many countries, making high quality, comprehensive and up-to-the-minute information available to more and more people.

In order to provide graduates specializing in this field with what they need to keep up to date with the latest news and communication trends, TECH and its team of experts have developed this very complete and intensive professional master’s degree in Multimedia Journalism. It is a 100% online program consisting of 1,500 hours of diverse material, with which the professional will be able to work on the most relevant aspects of digital communication, social networks, mobile journalism or data analysis and visualization. They will also deepen their knowledge of the most dynamic and attractive narrative strategies, as well as the guidelines to carry out the optimal and successful management of communication projects.

All this over 12 months of theoretical and practical work led by professionals in the field of journalism with wide ranging and detailed work experience in the sector. This program presents a unique opportunity to perfect your professional skills in a booming area such as Multimedia Journalism, adopting the most innovative communication guidelines and techniques for the development of audiovisual content that will undoubtedly mark a before and after in your career. 

If you are looking for a program allowing you to catch up on social media trends and social media storytelling, TECH will give you the keys to succeed with lectures adapted to each one"

This professional master’s degree in Multimedia Journalism contains the most complete and up-to-date educational program on the market. The most important features include:

  • The development of case studies presented by experts in Multimedia Journalism 
  • The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
  • Practical exercises where self-assessment can be used to improve learning
  • A special emphasis on innovative methodologies 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and assignments for individual reflection 
  • Content that is accessible from any fixed or portable device with an internet connection 

Thanks to the course of this program, you will be able to create dynamic and attractive content, which will help you reach the highest level within a booming sector such as Multimedia Journalism" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this degree program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Boost your creative and communicative side with a program that will allow you to learn the journalistic trends that are currently at the forefront in detail"

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Are you looking for a theoretical and practical program that can provide you with the essentials to carrying out an entrepreneurial project in the field of information? If the answer is yes, you have the perfect academic choice"

Objectives

The evolution of journalism in recent years combined with its adaptability to new media, as well as new forms of information consumption, is what has led TECH to develop this professional master’s degree. The objective is to provide graduates with all the academic material they need to specialize in the field of multimedia through a theoretical and practical course adapted not only to their needs, but also to the requirements of today's communication sector. 

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If your goals include fighting for free and accessible journalism, TECH will give you guidelines to break down the boundaries of censorship" 

General Objectives

  • Provide an advanced and specialized course on the different emerging Information and Communication Technologies (ICT), relating to the different professional tasks of journalistic work
  • Incorporate the most advanced technological and media tools to achieve a higher degree of knowledge and expert use of the different audiovisual and technological aids
  • Enable the student to generate new models and platforms for professional practice, using the most innovative techniques and methods
  • Encourage and promote the analysis of different specialized journalistic content and information structures in order to be able to address and solve technological and scientific problems
  • Boost the capacity for creativity and innovation when approaching projects on Professional Multimedia Journalism
  • Acquire expert knowledge of the structures and discursive typologies of journalistic communication that contribute to the shaping of today's societies

Specific Objectives

Module 1. Digital Communication and Society  

  • Analyze the relationship between society and social networks 
  • Define the network society and networks 
  • Enter into the new concept of time 
  • Study the digital generation 
  • Explore global communication 
  • Know the journalistic production models 
  • Contemplate the challenges of the profession 
  • Analyze the concepts of prestige and credibility 
  • Understand how fake news works 

Module 2. Journalism and Social Networks 

  • Analyze the position of journalists on social platforms 
  • Examine media on social platforms 
  • Examine media profiles on social platforms 
  • Know about contact networks and relationships with sources in social environments 
  • Learn ways to tell a story on social platforms

Module 3. Audiovisual Culture 

  • Know the concept of audiovisual image and culture 
  • Learn forms of audiovisual language 
  • Observing discourses in audiovisual language 
  • Explore the relationship between cinema and audiovisual imaginary
  • Learn about images of diversity 

Module 4. Mobile Journalism 

  • Analyze MoJo 
  • Know the useful tools and apps for journalists
  • Learn mobile storytelling 
  • Explore the consumption of journalistic information via cell phones 

Module 5. Data Analysis and Visualization 

  • Know the cognitive principles 
  • Learn techniques and methodologies for information analysis 
  • Recognize descriptive and multivariate statistics 
  • Become familiar with infographics 
  • Learn to use technology for information visualization 
  • Analyze case studies 

Module 6. Advanced Data Visualization Techniques 

  • Understand advanced data analysis and visualization techniques 
  • Consider the difficulties of visually ordering information from complex systems 
  • Use tools available on the web and on mobile devices 

Module 7. New Narrative Forms 

  • Know about digital storytelling  
  • Learning participatory mechanisms for the elaboration of information 
  • Explore multiplatform content 
  • Know about transmedia journalistic projects 
  • Study immersive and ubiquitous journalism 

Module 8. Tools and Digital Resources 

  • Analyze the current journalism technologies framework 
  • Know the tools for digital journalists 

Module 9. Digital Communications Project Management 

  • Learn the basics of project management 
  • Know about digital communication projects in all their phases

Module 10. Data Journalism 

  • Get to know sources of information 
  • Learn data selection and filtering mechanisms 

Module 11. Investigative Journalism 

  • Define investigative journalism 
  • Evaluate methods 
  • Review the ethical considerations of investigative journalism 
  • Learn how to write a report 
  • Know the mechanisms for quality control 

Module 12. Business Models and Entrepreneurship in Digital Communication 

  • Know about business side of the information industry 
  • Learn the features of entrepreneurship 
  • Describe the informative company 
  • Explore online media business models 

Module 13. Audience and Public Opinion 

  • Describe audiences 
  • Conduct a debate on the concept of public opinion 
  • Know the different analysis models 
  • Study the new public sphere 

Module 14. Audiovisual and Transmedia Production 

  • Describe the transmedia narrative 
  • Learn how to develop a transmedia project 
  • Create a transmedia project prototype 

Module 15. Digital Content Marketing 

  • Analyze the link between marketing and journalistic content 
  • Establish the importance of journalists being able to create and distribute relevant, valuable and engaging content to users 
  • Create a link between the brand and the consumer
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A program that will teach you how to generate value with your information products through the most innovative and cutting-edge content creation strategies" 

Professional Master's Degree in Multimedia Journalism

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Living in a globalized society, in constant technological growth, has led to work such as journalism to adapt their ways of transmitting information through different media; either in written, sound, animation, or image and video format. In this way, the professional is able to reach a greater number of audiences to meet the needs of readers, listeners, viewers and users of social networks. Given this scenario, the demand for experts in the area is increasing, therefore, TECH Technological University has developed a complete Professional Master's Degree in Multimedia Journalism, which covers in its curriculum the most innovative and updated topics in the education sector. Through this online program, designed with a theoretical-practical approach, you will learn essential aspects such as digital communication and mobile journalism, content marketing, data reporting, and audiovisual and transmedia production for any format; which will help you add dynamism to the communicative product, being more attractive and easy to consume for the end user. Throughout the 12 months it takes to master these topics, you will achieve to empower your skills in the management of digital tools, to use the most avant-garde and innovative journalistic strategies of the moment.

Specialize in transmitting information in multiple formats

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The evolution that journalism has undergone in recent years, adapted to new media and methods of information consumption, have made the communicative work more accessible to all. Therefore, during the development of the syllabus of this Master, TECH and its team of experts selected the most innovative and relevant information of multiplatform communication to provide high quality training. In order to facilitate your learning process, we designed dynamic lessons, complemented with graphic content and practical exercises that will reinforce your knowledge in the area. This is how you will delve into the ubiquity of reporting, audiovisual culture, transmedia narrative, digital storytelling, data visualization and coverage, and journalistic production models. As a result of this, you will be a specialist in applying more dynamic narrative strategies, to successfully carry out the management of multimedia communication projects.