Learn about the latest trends in Journalism and Political Marketing and bring high-level skills to your professional profile”

Politics and its action strategies are aimed at increasing and consolidating followers and voters. This makes them a complex discipline. Therefore, the professional who manages it must have knowledge and skills in marketing and communication, as these are fundamental aspects to make the best decisions on planning and development. This will also make it possible to persuade the greatest number of citizens of the suitability of their proposals.  

The analysis of the political situation, the knowledge of citizen's concerns, the diagnosis of the competitive situation of the political organization, the definition of its objectives, planning, organization and execution of the actions to achieve them, are the main milestones in the construction of a winning Political Marketing and Communication campaign. Teaching these aspects in depth will be the main objective of this professional master’s degree.

The professional demands of this area require the experts to have knowledge and mastery of the techniques of management, strategy, marketing and communication, as this will allow them to make a specialized application in the political and electoral market.

The contents of this professional master’s degree will be developed in a clear and effective way, to allow professionals to acquire knowledge gradually and efficiently.

This program in Marketing Management and Political Communication has been created to allow the Journalism professional to acquire the necessary knowledge and competencies in this field, in an intensive and efficient manner.  

An opportunity to improve your training, with the convenience of the most effective online method in the teaching market. TECH provides the opportunity to incorporate knowledge in this area into the student's academic training. In addition, with this program, you will have access to a way of working that is designed to be fully compatible with your professional or personal life.    

If you want to excel as a professional, achieve a positive change at a professional level, interact with the best through an interesting online universe and belong to the new generation of professionals, able to develop their work anywhere in the world, this may be your path. Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.  

Work with the best professionals in this area through an academic program with an outstanding professional value"

This professional master’s degree in Marketing Management and Political Communication contains the most complete and up-to-date program on the market. Its most notable features are: 

• The development of case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Today, the journalism profession has diversified and encompasses many more options. One of them is Political Communication"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of journalism and political communication with extensive experience. 

Become an excellent journalist and learn to narrate news and political information with a new perspective"

TECH offers you the best training in the market in Journalism and Political Marketing. All you have to do is put the will to study"

TECH's objective is to train highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society. In this professional master’s degree, this objective is materialized by providing the necessary tools to face the challenge of creating a strategic planning of Marketing and Political Communication that includes ethical propositions in the political proposal. A goal that, in only twelve months, the student will be able to achieve, with a high intensity and precision program.  

If your goal is to develop as a journalist in the area of politics, then this professional master’s degree is ideal for you"

General Objectives

• Knowledge of the fundamentals of management, strategy, marketing and communication
• Understand the functioning of Political Institutions and Organizations
• Know the objectives and tools of Marketing and Political Communication
• Know how to apply marketing and communication tools according to the political product: program, party and candidate
• Know the stages and development of a political and electoral campaign

Specific Objectives

Module 1. Society, Citizenship and Politics 

• Develop the concepts of citizenship and society in order to recognize their rights and duties
• Analyze the development of social changes
• Study citizen participation and the concept of public opinion
• Develop aspects of politics and ideologies
• Analyze the different concepts of democracy 
• Analyze the current international political scenarios 

Module 2. Management and Strategy of Companies and Organizations 

• Know the concept of General Management and its functions 
• Study the concept of management development and leadership  
• Describe the elaboration and development of a strategic plan 
• Knowledge of the concept of strategic management 
• Review the characteristics and peculiarities of digital strategy, corporate strategy and technology strategy 
• Develop the implementation of the strategy 
• Deepening in financial management 
• Review all necessary aspects of strategic human resources management 

Module 3. Strategic and Operational Marketing

• Know the basics of Marketing
• Know the concept of Marketing Management 
• Know the functions of Strategic Marketing
• Learn the dimensions of the Marketing strategy
• Understand how the Marketing mix works
• Knowing how to carry out marketing strategies in digital marketing
• Learn what Inbound Marketing is and how it works
• Develop a Marketing Plan
• Know how to manage Marketing and Social Bussiness groups  

Module 4. Corporate Communication

• Learn how communication works and is managed in organizations 
• Analyze trends in business communication  
• Understand the concept of advertising communication 
• Study the effects of commercial and advertising communication
• Learn about communication in times of crisis 
• Understand digital reputation 
• Know the basics of internal communication
• Know what Branding is and how it is developed
• Learn what a comprehensive communication plan is and how it should be developed 

Module 5. Organizations: Crisis Management and Social Responsibility  

• Knowledge of the organizational design and structure 
• Define corporate social responsibility 
• Study what social responsibility is within an organization 
• Understand how to manage reputation, risks and crises 
• Recognize conflicts in organizations
• Delve into the analysis of lobbies and pressure groups 
• Know how to develop a brand strategy 

Module 6. Marketing and Institutional Communication   

• Analyze political action in institutions 
• Know the concepts and operation of Institutional Marketing and Public Communication 
• Develop institutional communication strategies 
• Know how the institutional political agenda is planned 
• Study how to carry out a governmental communication and the concept of open government 
• Analyze communication in democracies and what is digital democracy 
• Learn what social responsibility is and how it works in the institutions

Module 7. Political Marketing

• Know the functioning of Social Marketing, Political Marketing and Electoral Marketing
• Define the components of the political market 
• Learn how to conduct social and political research and diagnosis of the situation 
• Carrying out a Political Marketing Plan 
• Understand the purpose and functioning of a political organization 
• Define the objectives and strategies of the Political Marketing plan and how to implement them 

Module 8. Electoral Marketing

• Describe the components of the electoral market 
• Analyze electoral behavior 
• Know how to conduct voting intention studies
• Learn how to make an electoral campaign diagnosis, a campaign plan and how to develop an electoral product 
• Determine the action plan for an election and post-election campaign 

Module 9. Leadership and Personal Communication

• Know the concepts of communication and personal leadership
• Study interpersonal communication, personal skills and influence 
• Analyze what strategic leadership is and how it works
• Knowing the importance of public speaking  
• Analyze how power is structured in the organization
• Develop aspects of the management function and CSR 
• Study emotional intelligence and Personal Branding  

Module 10. Construction of the Political and Electoral Strategy  

• Analyze the different electoral systems 
• Know how data science and big data work 
• Understand what political coaching is 
• Study political innovation 
• Study the different aspects of the voter
• Analyze Political Branding 
• Describe the fundamentals of political leadership and political messaging  
• Deepen in the creation of a content strategy

Module 11. Electoral Campaign: Conventional Performance Tools

• Study electoral communication
• Know what communication offices are and how they work 
• Knowledge of public relations strategies 
• Determine how political discourse is constructed 
• Analyze the electoral debate and meetings with voters
• Analyze the electoral campaign  
• Knowing how to organize the logistics of an electoral campaign 
• Know the concepts of electoral propaganda and merchandising 
• Know the process of fundraising and fund management of an electoral campaign  

Module 12. Electoral Campaign: Online Performance Tools 

• Describe Social Media platforms and their strategies 
• In-depth knowledge of the social web 
• Know how to develop an Emailing campaign 
• Understand the concept and development of mobile marketing 
• Know what fake news is and how to detect it 
• Study Inbound Political Marketing
• Understand how to perform web analytics and digital metrics 

Develop your skills to become a versatile journalist at the forefront of the the latest trends”