Get to now the new forms and procedures of Event Management as a powerful communication tool for social and corporate environments”

The content of this program will lead the professional to become that truly chameleon-like being, capable of solving any small detail efficiently before, during and after an event. This professional master’s degree with exclusive content from TECH Technological University, is an intensive program that prepares the communication, Journalism or Marketing professional to face challenges and business decisions in the field of Event Management.

In order to organize an event successfully, it is necessary to have knowledge in the fields of marketing, finance, strategy, communication, management, planning, operations and logistics; all of which will provide the value and knowledge required for the professional development of the student both within an organization in management positions and in the development of their own business, as an Event Planner or in their own event agency.

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education. This gives the program a unique identity, with excellent contents and completely up-to-date practical cases.

Over the course of 12 months or 1,500 hours of fully online training, students will analyze a variety of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Students will incorporate more specific competencies, such as defining objectives, strategies and commercial policies in the MICE market, which will enable them to analyze, plan, develop and execute procedures in business tourism and events.

A well-organized event involves essential aspects to be known in terms of finance, marketing, communication and digitalization. Learn all about them with this program”

This professional master’s degree in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will define objectives, plans and commercial policies according to the MICE market in order to establish adequate policies in line with the company's objectives and strategies”

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn to organize events professionally. Enroll now in this Executive Master’s Degree in Event Management. Reach the goal in 12 months and 100% online"

Achieve your professional goals by studying this program with exclusive content and enhance your profile as a journalist or communicator"

Due to the importance of communication and marketing for business and society to be fluid and productive in general, Event Management is a fundamental tool to be exploited. That is why this professional master’s degree is focused on developing the skills required for the professional, which provide the students a specialization and opportunity to develop and implement original ideas by managing multidisciplinary and multicultural work team and making decisions that contribute to the achievement of the objectives.

The perfect program to reinforce, expand and elevate your knowledge in Event Management. Opening up a range of possibilities in the current market”

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• Develop Financial Management competencies
• In-depth knowledge of current trends in event organization
• Master the digitalization of the event, the most used tools today and new trends
• Define objectives, strategies and commercial policies on the MICE market in order to establish adequate policies in line with the objectives and strategies of the event management company in the field of tourism
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service
• Understand the importance and organization of hybrid events
• Understand the different ways of sponsoring an event, the deontological, legal and compliance environment of the different sectors
• Present the sponsorship dossier
• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic

Specific Objectives

Module 1. The Events and Business Tourism Industry

• Delve into the knowledge of the Key Players of the MICE sector
• Master the importance of the Convention Bureaus and co-creation with them
• Manage the Destination/Event Marketing
• In-depth knowledge of the events industry at a global level and its economic importance
• Develop the required skills to be able to manage an event company according to the type of event

Module 2. Event Design

• Master event design in the context of the experience economy, co-creation, Design Thinking and Marketing
• Learn how to plan events to increase the return on investment (ROI)
• Learn the importance of events as a Marketing tool according to market trends
• Generate experiences in events (experiential marketing) and immersive experiences
• Efficient design of spaces, signage and personalization

Module 3. Event Planning

• Learn to create the event schedule according to the established parameters
• Make the staging of each part of the event
• Gain in-depth knowledge of how to organize the spaces, what priorities and what type of format to use
• Manage the distribution of content and speakers according to needs and priorities
• Plan the access, security and transportation, based on a study of the destination and venue's potential, capacities, infrastructure and offerings

Module 4. The Creation of the Candidatures for the Event

• Make a candidature for an event
• Learn to determine the type of event to be held according to the destination
• Apply SWOT analysis in the destination and event venue for decision-making purposes
• Analyze the possibilities and qualities of the destination to increase its qualitative and quantitative value

Module 5. Finance Management

• Know how to create the budget of an event, with an operating account
• Develop the Cash Flow and its importance in decisions, investments and amortizations
• Gain in-depth knowledge and value the ROI of an event from an economic perspective
• Analyze potential revenues, sources of financing and determine the Break Event

Module 6. Marketing and Communication Management Strategies

• Develop the communication plan and its importance for the event
• Master the actions and tools of advertising and marketing for events
• Evaluating new consumer behavior
• Determine the value and purpose of the brand
• Implement the Sustainable Development Goals in events
• Explore different models of internal and external analysis

Module 7. Marketing Management and Digitization of Events

• Understand the new communication technologies
• Manage segmentation, metrics and Big Data analysis
• Evaluate the benefits and difficulties of digitization in events
• Understand and apply the Benchmarking
• Manage the brand’s reputation
• Master social networks and their ecosystems to benefit the development of the event

Module 8. Event Operations and Logistics Management

• Gain in-depth knowledge of the fundamental elements of the logistics and operations of an event
• Understand Human Resources management as an indispensable factor in the development of the event
• Manage in an effective way the relationships with suppliers, speakers and VIP guests
• Know the Timing required to efficiently set-up and dismantle the event
• Evaluate the different scenarios, their difficulties and possibilities for the successful development of the event

Module 9. Event Sponsorship

• Create a sponsorship dossier
• Gain in-depth knowledge of different legal, deontological and Compliance aspects of the different sectors with practical examples
• Study and highlight the different ways of sponsoring an event
• Distribution of the spaces to be sponsored, as well as the development of sponsorship, Branding and advertising policies according to the event and the possibilities of the space
• Learn how to calculate and assign prices to the different elements to be sponsored
• Understand the importance of giving notoriety to the sponsor and, at the same time, generating synergies with the event

Module 10. Digitization of Events; Development of Digital Events

• Analyze the new reality in the event management following the major crisis caused by the COVID-19 pandemic
• Find out all about digital events and how to carry them out
• Gain in-depth knowledge about hybrid events, their current importance and their future
• Analyze the regulation of a digital event and its importance The rundown and Timings
• Create a virtual set Know its elements: chroma key, Backscreen, augmented reality, among others
• Analyze the audience and its capabilities, forms of interaction, both on-site and virtual

This program will be decisive in your career, as you will gain the competencies and skills needed to succeed in Event Management"