Create content through Transmedia Storytelling that generates value to your brand and stands out in a highly competitive market” 

In the information age, users are opt for quality and impactful content that generates some kind of emotion. In other words, they are looking for content that adds value to their viewing experience. This applies to all genres and media, from series to advertising to radio and television news, for example.  

Large companies in the sector, aware of the importance of creating attractive content, are constantly evolving and adapting to the new times and, therefore, are increasingly committed to creating content with Transmedia Storytelling tools, thanks to which interrelated stories are designed for different media, which show the values of the brand, and in which the audience is part of an essential way.  

One of the clearest examples of Transmedia Storytelling has been shown with the Spanish TV series, El Ministerio del Tiempo, which not only gave viewers the opportunity to enjoy a great story, but also created a whole series of extra content, such as podcasts or comics that completed the user experience. But many brands are betting on this new method to create a successful image: from Coca-Coca to Apple have surrendered to the benefits of the new communication.  

Thanks to this postgraduate diploma of TECH Technological University, the students will be able to acquire specialized knowledge in this field, and they will achieve it through a program designed to their needs, which is taught in a 100% online format, so they will be able to balance it perfectly with the rest of their daily obligations.

Big brands are increasingly using Storytelling to reach their audiences. Thanks to this specialization you will be able to offer yourself to them as an advertising creative” 

This postgraduate diploma in Transmedia Storytelling contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in Transmedia Storytelling 
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in Transmedia Storytelling 
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

TECH provides you with a multitude of practical resources that will be essential to specialize in this field” 

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Use Storytelling for the design of your campaigns and, in a short time, your brand will be more recognized in the market"

Thanks to this program, you will be one step closer to gaining access to the most reputable advertising teams in your country"

Communication professionals are increasingly directing their future towards the creation of advertising content. But nowadays, it is not enough to be creative to design the best campaigns; it is necessary to know how to handle the most current techniques for their design and implementation. This program is aimed at improving the student's qualification in Transmedia Storytelling, achieving a level of competence that will place them as the best exponents of the sector. 

If you want your advertising campaigns to be as recognized as Coca-Cola's, don't miss the opportunity and specialize in Transmedia Storytelling"

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

Module 1. Transmedia Storytelling, Crossmedia 

• Learn more about Transmedia Storytelling  as a discipline highlighting its importance in different professional sectors

Module 2. Transmedia Narratives 

• Master how transmedia storytelling is constructed and how it differs from traditional storytelling
• Internalize, with the help of practical examples the way to achieve audience involvement in a transmedia project

Module 3. Transmedia Content Production 

• Further develop the practical methodology in the construction of transmedia content, from the research and documentation phase, to the platforms and participatory mechanics

Distinguishing between traditional and transmedia storytelling will allow you to create more current and engaging stories"