Learn in an essentially practical way how to be able work in Sports Journalism, Online, on Radio and Television, using data and research and get on the front line in this area of work"

This postgraduate diploma offers a specialized vision of online-digital Sports Journalism, how it is and how it works, analyzes its evolution, the tools it uses and the latest advances. 

It presents the key elements to take advantage of the possibilities offered by a website: live digital broadcasts, social networks, blogs, the creation and management of a digital identity, the audience measurement system or advertising strategies. It specializes professional journalists in Social Media so that they can practice their profession in collaborative settings and adapt to the changing environment that has marked new social media networks.  

Today's sports radio, in fact, is the result of its last great threat: the television broadcasting of all soccer matches and the use of the viewer's 'double screen'. At the same time, the user can watch the game on the TV and comment on it on another other screen - a cell phone - on social media. Radio is at least consoled by the fact that technology allows a choice of audio, and many viewers prefer to opt for radio narrators, who have lost their protagonism to a new narrative model in sports broadcasts that is closer to the magazine.

We will also deal with the impact of new technologies on what has always been the most powerful means of communication; the characteristics of audiovisual language, with its own terminology for its content; sports broadcasts and all the agents involved; the functioning of a television newsroom, with special attention to the figure of the presenter; editing and audience measurements and, finally, we will review the most relevant moments in the history of sports in the media on a screen that currently competes and shares the limelight with other small screens, such as tablets and smartphones. 

In this sports specialization certificate, specifically, it addresses the importance of statistics, the most relevant sources of data information and how to use them to dissect the game and interpret it in order to provide the basis for quality journalistic content.

Finally, it analyzes the usual sources of sports journalists and reveals the particularities, dangers and difficulties of their relationship with them.  

The proven experience of TECH Technological University is here to help in this comprehensive specialization"

The postgraduate diploma in Online, Radio and Television Sports Journalism: Data and Research contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A postgraduate diploma supported by the best technology, which will allow you to learn in a fluid and efficient way"

The team of Professors in this postgraduate diploma in Online, Radio and Television Sports Journalism: Data and Research have extensive experience in teaching at the university level, both in undergraduate and graduate programs, and extensive experience as working professionals, which allows them to know, first hand, the profound transformation undergone by the communication sector. Their direct experiences, their knowledge and the analytical capacity of those who hold a managerial position are the best source to grasp the key to the present and the future of a vocational and exciting profession for those who love sports and communication. 

The methodology of the programs offered at TECH Technological University, in online format, allows students to break down the barriers imposed by work obligations and the difficult balance between work and personal life. Accessing face-to-face learning is practically impossible for those involved in the daily demands of work.

All this educational summary makes this program, a qualification of specialization in Online, Radio and Television Sports Journalism: Data and Research , comply with all the aspects that are relevant and essential to turn the Journalism professional into a real expert in the fields related to Sports Journalism. 

Get certified in one of the most interesting fields of journalism with TECH Technological University"

With professors who are experts in this area of work, this postgraduate diploma is a unique opportunity for professional development"

This program in Online, Radio and Television Sports Journalism: Data and Research is aimed at obtaining a degree of specialization that allows a journalism professional to develop their career in this field in an optimal way. For this purpose, we have developed the essential theoretical content that will serve as a foundation for the practice, which will be developed intensively throughout the program.

Understand the way of working in all areas of Sports Journalism, the most up to date working methods and the different fields in which this activity can be developed. All with the quality of TECH Technological University" 

General Objectives

• Analyze the impact of sport on society
• Acquire in depth knowledge of sports organizations
• Define the functions of the communication departments of sports companies
• Examine the changes in the management of sports companies
• Define the different areas of sports organizations
• Address the development of marketing and advertising in sports
• Delve in the history of sport
• Examine the current radio scenario, sports radio in particular, detecting the threats posed by new technologies and the strengths that radio has at its disposal
• Analyze and identify the different types of sports radio programs that exist today
• Provide a historical evolution of sports radio from its birth to the present and know the milestones that have marked its progress
• Compile the necessary journalistic skills in the field of sports in order to be able to rigorously practice Journalism so specialized like that of sports journalism
• Define the transformation of the traditional radio model, converted as other media in 'transmedia', in order to be able to visualize alternatives in the Sports Journalism of the future
• Examine the current panorama of sports on television, with the two way flow offered by generalist and thematic channels, and with two opposing styles, quality programs and 'trash TV' programs
• Analyze and identify the different formats that deal with sports information: news, programs and broadcasts
• Evaluate the impact of new technologies on television, the revolution it has brought about in the consumption of sports content, and its application in the coverage and broadcasting of sport
• Identify the key moments that sports news coverage has had in the history of television
• Compile, manage and interpret relevant data through specific digital tools
• Master tools and resources to visualize data in a clear and attractive way
• Analyze sports events in depth
• Establish relationships with the main sources of investigative Sports Journalism

Specific Objectives

Module 1. Online or Digital Sports Journalism

• Master the methodology and techniques used by the online media
• Analyze how to manage social media strategies
• Start a business and manage your personal brand
• Develop a Community Manager specialized knowledge to manage communication with the audience
• Structure, organize and make the most of the spaces on a website
• Determine the styles of narrative journalism

Module 2. Sports Journalism in Radio

• Develop the necessary and specific skills to generate content for any radio format 
• Examine the internal and external agents involved in the development of a radio sports program
• Develop specialized knowledge on techniques to improve the voice as an essential tool for radio
• Analyze the new radio platforms that support and increase the broadcasting of sports radio
• Demonstrate the use of social media as a means to enhance the messages of sports programs
• Evaluate how a radio journalist acts in the daily coverage of current affairs
• Perform audience measurements and establish the techniques used for interactivity with listeners 

Module 3. Sports Journalism in Television

• Compile the essential terminology for the handling of audiovisual contents offered on television
• Expose all the internal and external agents involved in the broadcasting of a sporting event
• Evaluate the similarities and differences between television and radio in the broadcasting of a sporting event
• Develop the techniques that allow the use of the voice as a tool, applying the rhythm and intonation required for television
• Specify how a television sports newsroom works and how its different members interact with each other
• Demonstrate the importance of broadcasting rights and the power that television has in decision making when organizing a sporting event
• Interpret audiences and the effect of technology on viewers, who have moved away from their passive role
• Assess the figure of the sports presenter on television, the techniques and tools available to them, and the way they 'act' according to the type of program 
• Define the elements involved in the recording, editing, montage and postproduction of a television video

Module 4. Data and Investigative Journalism

• Analyze sports from a data journalism perspective
• Select appropriate data sources for specific statistical news items
• Support information or opinions with relevant data
• Compile, process, manage, filter and compare statistics
• Access, discriminate and publish confidential information and leaks

Our goal is simple: to offer you a high quality program, with the most developed teaching resources so that you can achieve the best results with little effort”