Knows the codes and specific work territories in which the use of images in the audiovisual sector moves"

Audiovisual communication has its greatest power in the use of the image. Its capacity to transmit information moves at different levels and provides a contingent of data that are perceived on different planes.

Apparently, this use of the image is simple. But, in practice, the keys that determine the impact it produces on message receivers and the success of the product as a final result are directly affected by the handling of these keys and their practical application.

Professionals in this area need to know this field and carry out a complete analysis of the image in the audiovisual context in order to be able to provide their audiovisual projects with the sought-after impact with the solvency of the best in the sector

All the aspects that the audiovisual professional should know about the use of images in the audiovisual media"

This postgraduate diploma in Image Analysis offers you the characteristics of a program of high educational and technological level. These are some of its most notable features:   

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Availability of content from any device, fixed or portable, with Internet connection
• Supplementary documentation databases are permanently available, even after the program

We don't settle for theory: we take you to the most practical and competent know-how"  

Our teaching staff is made up of working professionals. In this way TECH ensures to offer you the updating objective it intends. A multidisciplinary team of professors trained and experienced in different environments, who will develop theoretical knowledge in an efficient way, but, above all, will bring their practical knowledge derived from their own experience to the course: one of the differential qualities of this training.

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, students will be able to study with a range of convenient and versatile multimedia tools that will give them the operational skills they need for their qualification.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, TECH will use telepractice:  with the help of an innovative interactive video system, and learning from an expert , the student will be able to acquire the knowledge as if they were facing the scenario being learned at that moment. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.   

The forms of Image Analysis and the interpretation of its message, in a program of high interest for the professional of this field”

A practical and real program that will allow you to advance gradually and safely”

The objectives that TECH proposes in each of its programs are focused on achieving a global impulse to the development of its students, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, TECH offers a stimulating and flexible educational development that allows students to achieve the satisfaction of completing their goals in an effective manner.

Learn in an efficient and stimulating way and achieve your professional goals with the quality of a high-impact program"

General Objectives

• Recognize the different communicative codes of the image in the audiovisual environment
• Perform a complete analysis of the audiovisual image

Specific Objectives

Module 1. Visual Communication

• Know the main conceptions of the image
• Identify the processes of perception of the visual image
• Point out the basic elements of the grammar of the image
• Analyze the role of the visual image in contemporary society
• Analyze images in isolation and in a contextual or sequential manner
• Relate the processes of design and production of visual messages to the
• exercise of journalistic activity and editorial design

Module 2. Audiovisual Image Analysis

• Learn the basics of the nature and functioning of the moving image
• Understand the principles of audiovisual discourse (cinema and television)
• Have the ability to interpret and analyze the mechanisms that determine the production of meaning in the moving image
• Identify the belonging to a certain style in the moving image
• Acquire elementary skills for the analysis of the formal and narrative construction of audiovisual stories
• Develop a critical and creative capacity regarding audiovisual discourse and its evolution in the context of contemporary audiovisual culture

Module 3. Introduction to the Psychology of Communication

• Learn the historical bases of psychology and its evolution
• Learn about social psychology
• Learn about social cognition
• Discover how personality psychology works
• Know how emotions work
• Know about persuasion of message receivers and communication

We boost your professional growth with this high-quality professional postgraduate diploma in Image Analysis "