Description

All the physical and professional routines and tools that digital journalism demands, in a high-quality educational program”

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This program offers a specialized vision of Digital Sports Journalism , how it is and how it works, analyzes its evolution, the tools it uses and the latest advances. 

It presents the key elements to take advantage of the possibilities offered by a website: live digital broadcasts, social networks, blogs, the creation and management of a digital identity, the audience measurement system or advertising strategies. It specializes the professional journalists in Social Media so that they can practice their profession in collaborative settings and adapt to the changing environment that has marked new social media networks. 

Today's sports radio, in fact, is the result of its last great threat: the television broadcasting of all soccer matches and the use of the viewer's 'double screen'. At the same time, the user can watch the game on the TV and comment on it on another other screen - a cell phone - on social media. Radio is at least boosted by the fact that technology allows a choice of audio and many viewers prefer to opt for radio narrators, who have lost their protagonism to a new narrative model in sports broadcasts that is closer to the magazine.

We will also deal with the impact of new technologies on what has always been the most powerful means of communication; the characteristics of audiovisual language, with its own terminology for its content; sports broadcasts and all the agents involved; the functioning of a television newsroom, with special attention to the figure of the presenter; editing and audience measurements and, finally, we will review the most relevant moments in the history of sports in the media on a screen that currently competes and shares the limelight with other small screens, such as tablets and smartphones.

In this sports specialization diploma, specifically, it addresses the importance of statistics, the most relevant sources of data information and how to use them to dissect the game and interpret it in order to provide the basis for quality journalistic content. Finally, it analyzes the usual sources of sports journalists and reveals the particularities, dangers and difficulties of their relationship with them.

A program focused on practice that will allow you to work as a specialist in Digital Sports Journalism , with the confidence of an expert”

This postgraduate diploma in Digital Sports Journalism contains the most complete and up-to-date educational program on the market. Its most notable features are:  

  • The latest technology in online teaching software
  • A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
  • Practical cases presented by practising experts
  • State-of-the-art interactive video systems
  • Teaching supported by telepractice
  • Continuous updating and recycling systems
  • Autonomous learning: full compatibility with other occupations
  • Practical exercises for self-evaluation and learning verification
  • Support groups and educational synergies: questions to the expert, debate and knowledge forums
  • Communication with the teacher and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Banks of complementary documentation are permanently available, even after the Postgraduate Diploma

A postgraduate diploma supported by the best technology, which will allow you to learn in a fluid and efficient way"

The team of professors in this postgraduate diploma in Digital Sports Journalism have extensive experience in teaching at the university level, both in undergraduate and graduate programs, and extensive experience as working professionals, which allows them to know, first hand, the profound transformation undergone by the communication sector. Their direct experiences, their knowledge and the analytical capacity of those who hold a managerial position are the best source to grasp the key to the present and the future of a vocational and exciting profession for those who love sports and communication. 

The methodology of the programs offered at TECH, in an online format, allows students to break down the barriers imposed by work obligations and the difficult balance between work and personal life. Accessing face-to-face learning is practically impossible for those who are involved in the daily demands of work. 

All this educational summary makes this program, a qualification of specialization in Digital Sports Journalism , comply with all the aspects that are relevant and essential to turn the Journalism professional into a real expert in the fields related to Digital Sports Journalism . 

Learn all the aspects that the successful political communication professional must master"

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With professors who are experts in this area of work, this program is a unique opportunity for professional development"

Objectives

The program in Digital Sports Journalism is aimed at obtaining a degree of specialization that allows a journalism professional to develop their career in this field in an optimal way. For this purpose, we have developed essential theoretical content that will serve as a foundation for the practice, which will be developed intensively throughout the program. 

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Understand the way of working in all areas of Digital Sports Journalism , the most up-to-date working methods and the different fields in which this activity can be developed. All with the quality of TECH" 

General Objectives

  • Analyze current trends and the forms in which Sports Journalism is practiced
  • Examine the personal and professional skills of a sports communicator
  • Identify opportunities to benefit from the generation of specialized, original and valuable content for the user
  • Generate specialized knowledge on the organization and management of today in a multimedia sports newsroom
  • Analyze current trends and the forms in which Sports Journalism is practiced
  • Examine the personal and professional skills of a sports communicator
  • Identify opportunities to benefit from the generation of specialized, original and valuable content for the user
  • Generate specialized knowledge on the organization and management of today in a multimedia sports newsroom
  • Compile, manage and interpret relevant data through specific digital tools
  • Master tools and resources to visualize data in a clear and attractive way
  • Analyze sports events in-depth
  • Establish relationships with the main sources of investigative Sports Journalism

Specific Objectives

Module 1. Sports Journalism 

  • Analyze the direction of sports journalism: “wherever it goes”
  • Carry out an in-depth study of the forms of organization of sports newsrooms
  • Identify the opportunities offered by the technologization of journalism
  • Examine the qualities of a good sports journalist
  • Define the different sources of sports journalism
  • Specify the ethical and deontological codes that govern sports journalists
  • Identify the signs of the different genres of sports journalism

Module 2. Online or Digital Sports Journalism

  • Master the methodology and techniques used by the online media
  • Analyze how to manage social media strategies
  • Start a business and manage your personal brand
  • Develop a Community Manager specialized knowledge to manage communication with the audience
  • Structure, organize and make the most of the spaces on a website
  • Determine the styles of narrative journalism

Module 3. Data and Investigative journalism

  • Analyze sports from a data journalism perspective
  • Select appropriate data sources for specific statistical news items
  • Support information or opinions with relevant data
  • Compile, process, manage, filter and compare statistics
  • Access, discriminate and publish confidential information and leaks
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Our goal is simple: to offer you a high-quality program, with the most developed teaching resources so that you can achieve the best results with little effort”

Postgraduate Diploma in Digital Sports Journalism

The constant use of information and communication technologies is urging the professional migration from physical to digital spaces. Professions imminently linked to the use of such technologies, such as journalism, have been permeated by the renewal of knowledge and practices of their disciplines, and therefore, professionals have had to adapt and choose to specialize their skills. This Postgraduate Diploma program in Digital Sports Journalism, designed by the teaching team of TECH Technological University, allows the journalist to enter fully into the informative-interpretative matter of sport, covering from its definition and evolution, to its most recent visualization and participation tools, such as broadcasts and social networks. Based on this theoretical-practical path, the student will be able to build or enrich the narrative models, closer to the magazine, focusing especially on digital and television audiovisual language. Likewise, the student will have key tools for journalistic research applied to sport, deepening the relationship with the different sources: clubs, institutions, athletes, managers and agents of athletes and the transfer market.

Postgraduate Degree in Digital Sports Journalism

In order to accompany professionals in their academic and practical updating processes, TECH has decided to create postgraduate programs aimed at meeting the needs required in the working world. The curriculum of this program, designed by the teaching group of the Faculty of Journalism and Communication, guarantees the acquisition of a specialized vision of sports storytelling on websites, as well as the use of its possibilities. Through the management of digital identities, whether in blogs or social networks, the professional in this area will be able to include live digital broadcasts, and test them with the use of audience measurement systems. In addition, they will be able to design ethical and effective advertising strategies to solve reception declines. To strengthen this last competence, the curriculum includes statistical contents that expose, in a clear and concise manner, the sources of information of relevant data in this area. Likewise, it proposes fruitful ways of use for the immediate interpretation of the games, thus ensuring, the creation of quality journalistic contents.