Companies are looking for professionals like you, able to adapt to the new era and create relevant content for the public” 

Consumers in the 21st century are very clear about what they want and don't want when it comes to advertising. Gone are those invasive promotions that did nothing but cause audience rejection. Users want to enjoy advertising, but from a different point of view. Not just as mere spectators, but as real customers who need their opinions to be heard and heeded. For this reason, advertisers and content creators are betting on telling stories that go beyond showing a product. Now, it is necessary to create a brand image, show the company's values, create emotions, etc. In short, contact with the public and build loyalty.

In this process, many communication and advertising agencies bet on the application of marketing techniques to develop their messages, so that they can offer the viewer more personalized communications adapted to their needs. With this postgraduate diploma in Branded Content from TECH Technological University, students will have access to specialized content on the subject, prepared by a teaching staff with extensive experience in the sector, and that will allow them to develop the skills demanded by today's leading companies.

A syllabus that covers from the principles of communication to the creation and management of virtual communities, but that, as it could not be otherwise, focuses on the main strategies of Branded Content . In addition to its quality, this program stands out for being offered in a 100% online format, so the students will have the possibility to manage their own study time, having free access to all the contents and educational resources for the 6 months that the qualification lasts.

Become a successful content creator and stand out in a highly competitive job market" 

This postgraduate diploma in Branded Content contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in Branded Content
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in Branded Content
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

With an increasingly well-informed audience, we need to create compelling advertising stories that engage them and create unforgettable experiences” 

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

A 100% online program with which you will develop the skills to become a successful content creator "

Major brands will want you to be part of their workforce so that you can connect with their audience and generate positive feelings"

The main objective of this postgraduate diploma in Branded Content of TECH Technological University is to provide journalism and communication professionals with the necessary tools to be able to create multimedia content that generates impact on the public, inciting them to consume a particular product or service. In this way, at the end of the qualification, the student will have acquired the necessary knowledge to access creative or managerial positions in the main advertising agencies of the moment. 

Show your brand values through more personalized multimedia content”

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

Module 1. A New Communication Paradigm

• Place the entire syllabus in a changing sociological and media landscape, where technology and the fragmentation of the audiovisual offer open up enormous opportunities for business and professional development

Module 2. Creation and Management of Digital Communities

• Gain a deeper understanding of the methodology for the creation and dynamization of a transmedia digital community, including the stimulation of user-generated content

Module 3. Branded Content: Brands like Publishers

• Further develop branded content within the communication mix, in a context of advertising oversaturation
• Conduct an in-depth analysis of the differences between advertising and Branded Content and the scope of the latter (creation, formats, measurement)

Apply the main Branded Content tools and contact your audience effectively”