The Electoral Campaign

Don't miss this great opportunity and acquire high-level skills that will help you design successful electoral campaigns" 

The content of the Postgraduate Certificate in The Electoral Campaign is designed to favor the development of the journalist's professional competencies that allow for more rigorous decision making in uncertain environments. 

Throughout this academic refresher program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate Certificate deals in depth with the design and implementation of an electoral campaign, and is designed to train communication professionals who understand political communication from a strategic, international and innovative perspective. 

A plan designed to favor the development of students, focused on their professional improvement and that prepares them to achieve excellence in the field of communication and Political Marketing. A program that understands the student's needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty. All this will provide the student with the skills to solve critical situations in a creative and efficient way.   

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

You are just one click away from a complete academic immersion that will position you as an expert in electoral campaign communication" 

This Postgraduate Certificate in The Electoral Campaign contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in journalism and political communication.
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice.
• New developments in Journalism and Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning.
• Its special emphasis on innovative methodologies in Journalism and Political Marketing for electoral campaigns.
• The interactive learning system based on algorithms for decision making on the situations posed in Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A program designed with you in mind, focused on your needs and designed for academic excellence”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this refresher program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to train in real situations.

This program is designed around Problem-Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

This program will allow you to enhance your capabilities and help you become a prestigious professional”

Work with the best professionals in this area by taking this academic program that TECHoffers you”

The structure of the contents has been designed by a team of professionals in Journalism and Political Marketing who, aware of the importance of the current relevance of training in this field as a means to deepen the area of knowledge, have designed a complete syllabus specially designed to train professionals in the Information Sciences on the singularities and characteristics of the world of Political Communication. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner.

This program has been designed based on the latest evidence and research. This will ensure that, after completing this Postgraduate Certificate, your knowledge will be completely up to date” 

Module 1 The Electoral Campaign: Conventional Performance Tools  

1.1.    Electoral Communication

1.1.1.    Image in Electoral Campaigns
1.1.2.    Political Advertising
1.1.3.    Electoral Communication Plan
1.1.4.    Electoral Communication Audits

1.2.    Communication Offices

1.2.1.    Identifying Opportunities and Information Needs
1.2.2.    Management of Reports and Spokesperson Interviews
1.2.3.    Virtual Press-Room and e-Communication
1.2.4.    Buying Advertising Space 

1.3.    Public Relations 

1.3.1.    PR Strategy and Practice 
1.3.2.    Protocol and Ceremonial Rules 
1.3.3.    Event Organization and Creative Management

1.4.    Political Discourse

1.4.1.    Narrative Structure
1.4.2.    NLP-based Narration
1.4.3.    Political Oratory

1.5.    Electoral Debates 

1.5.1.    Preparation: Topics, Interventions and Reactions
1.5.2.    The Candidate’s Image
1.5.3.    Verbal and Non-Verbal Communication

1.6.    Meetings with Voters

1.6.1.    Central Campaign Meeting
1.6.2.    Sectoral Events
1.6.3.    Segmented Meetings

1.7.    Electoral Advertising: 360º Campaigns

1.7.1.    Central Claim   and Campaign Complementary
1.7.2.    Election Photos and Videos
1.7.3.    Media Outlets

1.8.    Campaign Logistics

1.8.1.    Event Organization
1.8.2.    Physical Distribution of Content
1.8.3.    Human Resources in Electoral Logistics

1.9.    Electoral Propaganda and Merchandising

1.9.1.    Institutional Advertisements
1.9.2.    Electoral Mailing
1.9.3.    Gift Material

1.10.    Campaign Fundraising and Fund Management

1.10.1.    Arguments for Collection
1.10.2.    Collection Activities
1.10.3.    Crowdfunding Platforms
1.10.4.    Ethical Management of Funds 1.6.3    Cycles and Theories of Trend Diffusion

Module 2 The Electoral Campaign: Online Tools for Action

2.1.    Social Media Platforms

2.1.1.    General, Professional and Microblogging Platforms
2.1.2.    Video, Image, and Mobility Platforms

2.2.    Social Media Strategies

2.2.1.    Corporate PR and Social Media 
2.2.2.    Defining the Strategy to Be Followed in Each Medium 
2.2.3.    Analysis and Evaluation of Results

2.3.    Social Web

2.3.1.    Organization in the Age of Conversation
2.3.2.    Web 2.0 Is All About People
2.3.3.    Digital Environment and New Communication Formats

2.4.    E-Mail Campaigns Develop 

2.4.1.    Lists of Subscribers, Leads, and Customers
2.4.2.    E-Mail Marketing Tools and Resources
2.4.3.    Online Writing for E-Mail Marketing Campaigns

2.5.    Mobile Marketing

2.5.1.    New Consumption and Mobility Habits
2.5.2.    The SoLoMo Model
2.5.3.    The 4P of the Marketing Mix in Mobility

2.6.    Trends in Mobile Marketing 

2.6.1.    Mobile Publishing
2.6.2.    Advergaming and Gamification
2.6.3.    Mobile Geolocalization
2.6.4.    Augmented Reality

2.7.    Counter-Communication: Fake News

2.7.1.    Targets of Fake News in Campaigns
2.7.2.    Creation of Fake News
2.7.3.    Spread of Fake News
2.7.4.    Fake News Legislation

2.8.    Inbound Political Marketing

2.8.1.    How Inbound Political Marketing Works
2.8.2.    Attraction of Traffic to Political Branding
2.8.3.    Content Marketing
2.8.4.    Conversion of Leads to Voters or Electors

2.9.    Web Analysis

2.9.1.    The Fundamentals of Web Analytics
2.9.2.    Classic Media vs Digital Media
2.9.3.    The Web Analyst’s Basic Methodology

2.10.    Digital Metrics

2.10.1.    Basic Metrics
2.10.2.    Ratios 
2.10.3.    Setting Objectives and KPI

If you want to grow and become an expert in communication and electoral campaigns, then this Postgraduate Certificate is for you”