Strategic and Operational Marketing

Operational Marketing plays a decisive role for companies. Learn how to manage it and design successful strategies through this Postgraduate Certificate”

The content of the Postgraduate Certificate in Strategic and Operational Marketing is designed to promote the development of the journalist's professional skills to enable more rigorous decision making in uncertain environments. 

Throughout this program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate Certificate deals in depth with communication and Strategic and Operational Marketing, and is designed to train communication professionals who understand how to manage these processes successfully and from a strategic, international and innovative perspective. 

A plan created with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of communication and Operational Marketing. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.  

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

This Postgraduate Certificate is everything you need to enter and work successfully in the Strategic and Operational Marketing sector”

This Postgraduate Certificate in Strategic and Operational Marketing contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in Operational Marketing
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Strategic and Operational Marketing
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Operational Marketing
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The journalism professional who works as an expert in Strategic and Operational Marketing must know the latest formulas to manage this department successfully”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this refresher program the experience of their work, as well as recognized specialists from reference societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of journalism.

Communication is the key to making an organization in any industry successful. Learn how to work in this field with this comprehensive program"

A program designed with you in mind, focused on your needs and designed for academic excellence"

The structure of the contents has been designed by a team of professionals in Journalism and Political Marketing who, aware of the importance of the current relevance of education in this field as a means to deepen the area of knowledge, have designed a complete syllabus specially conceived to update the knowledge of professionals in the information sciences on the singularities and characteristics of the world of Strategic and Operational Marketing. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. 

This program has been designed based on the latest evidence and research. This will ensure that, after completing this Postgraduate Certificate, your knowledge will be completely up to date”

Module 1 Strategic and Operational Marketing  

1.1. Fundamentals of Marketing 

1.1.1. The Concept of Marketing  
1.1.2. The Basic Elements of Marketing  
1.1.3. Marketing Activities in Companies 

1.2. Marketing Management 

1.2.1. The Concept of Marketing Management     
1.2.2. New Trends in Marketing 
1.2.3. A New Market: Consumer and Business Capabilities 
1.2.4. Holistic MK Orientation 
1.2.5. Update on the 4Ps of Marketing 
1.2.6. Marketing Management Tasks 

1.3. Strategic Marketing Function 

1.3.1. Strategic Marketing Concept     
1.3.2. Concept of Strategic Marketing Planning 
1.3.3. Stages in the Process of Strategic Marketing Planning 

1.4. Marketing Strategy Dimensions 

1.4.1. Marketing Strategy      
1.4.2. Types of Marketing Strategies 

1.5. Marketing Mix 

1.5.1. Mix Marketing Concept 
1.5.2. Product Strategies 
1.5.3. Pricing Strategies 
1.5.4. Distribution Strategies 
1.5.5. Communication Strategies 

1.6. Digital Marketing 

1.6.1. Digital Marketing Concept 
1.6.2. Marketing Strategies in Digital Marketing 

1.7. Inbound Marketing 

1.7.1. Effective Inbound Marketing
1.7.2. The Benefits of Inbound Marketing 
1.7.3. Measuring the Success of Inbound Marketing 

1.8. Developing the Marketing Plan 

1.8.1. Marketing Plan Concept 
1.8.2. Situation Analysis and Diagnosis 
1.8.3. Strategic Marketing Decisions 
1.8.4. Operating Marketing Decisions  

1.9. Marketing Groups Management 

1.9.1. Marketing Groups 
1.9.2. The Creation of Marketing Groups 
1.9.3. Guidelines for Managing a Marketing Group 
1.9.4. The Future of Marketing Groups

1.10. Social Business 

1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends 
1.10.3. How to Monetize Web 2.0 and Social Media
1.10.4. Mobility and Digital Business

A unique, key, and decisive experience to boost your professional development”