All the keys to Political and Institutional Communication, in an intensive and high-quality program for the journalism professional”

Journalists play an important role in politics, since, from a critical point of view, they are in charge of informing society of what is going on within the government and everything related to future decisions. 

In this way, the role of the journalist seeks, through communication, to establish relationships with high-level leaders in order to access a dialogue that allows them to transparently show everything that arises in politics and public institutions. In this way, the information will be more effective and truthful. 

On the other hand, if the journalist is part of one of the public institutions or of the government itself, it is their duty to exercise their role, defending from a critical point of view their professional ethics to tell the truth of what is happening. 

This postgraduate certificate with a 100% online format is a TECH course for all professional journalists who wish to expand their knowledge in the political sector. With its educational, audiovisual and innovative material, this program offers the latest up-to-date knowledge in the field of politics. 

The experience of a solvent and expert university is available to you in this complete program”

This postgraduate certificate in Political and Institutional Communication contains the most complete and up-to-date program on the market. The most important features include: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems 
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A postgraduate certificate supported by the best technology, which will allow you to learn in a fluent and efficient way”

Or teaching staff is made up of practising specialists. A multidisciplinary team of trained and experienced professionals in different environments, who will develop the theoretical knowledge efficiently, but, above all, will contribute the practical knowledge derived from their own experience to the program. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design, developed by a multidisciplinary team of e-learning experts who integrate the latest advances in educational technology. 

In order to achieve success in this program, the professional will have the help of an innovative interactive video system, through which they will be able to put into practice the telepractice and learning from an expert systems. A concept that will allow them to integrate and fix learning in a more realistic and permanent way. 

An exciting educational process that will allow you to work in one of the currently most dynamic and exciting areas of journalism"

With professors who are experts in this area of work, this program is a unique opportunity for professional development"

The postgraduate certificate in Political and Institutional Communication is aimed at obtaining a higher degree of specialization that allows the journalism professional to develop their career in this area in an optimal way. For this purpose, we have developed the essential theoretical content that will provide students with the necessary knowledge and tools to transfer into practice, which will be developed intensively throughout the program. 

Include in your CV the knowledge and skills required to work as a Political and Institutional Communication in any form of media”

General Objectives

• Create and analyze political speeches aimed at different environments and audiences, as well as to execute them verbally with communicative effectiveness
• Identify communication strategies applied in political discourses
• Analyze the rhetoric of political speeches and the different persuasion strategies in political and electoral campaigns
• Develop skills in the use of oral expression techniques which allow the student to acquire the ability to create and analyze political discourse
• Develop effective communication skills to become an excellent spokesperson and communicator in a professional environment

Specific Objectives

• Develop capacity, skills and critical judgment to establish the communication plan, set objectives, define the target audience, plan strategies and control the communication budget
• Analyze the mechanisms through which political communication tools are designed, both historically and currently, and their application to different cases
• Determine the functions of the person in charge of the communication area of an organization or company and establish contacts with the different audiences, both internal and external
• Identify the main theories for the analysis of the relationship between electoral campaigns, media and political behavior
• Develop skills and abilities to research and analyze communication phenomena and processes for all types of public and private organizations, advisory, consulting and mediation tasks
• Evaluate and assess the identity, communication, image, reputation and brand of an organization, product or person
• Generate own criteria to search and analyze information from diverse sources within the political communication environment

Realistic and achievable objectives that will allow you to change your professional future with a much more competitive CV and professional profile”