Political and Electoral Strategy Development is a complex process that requires in-depth knowledge and constant updating on the part of communication professionals" 

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The content of the Postgraduate Certificate in Political and Electoral Strategy Development is designed to promote the development of professional skills of journalists that allow them to make decisions with greater rigor in uncertain environments. 

Throughout this program, the journalist will analyze a multitude of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate Certificate deals in depth with the process of designing and implementing political and electoral strategy and is designed to train communication professionals who understand political communication from a strategic, international and innovative perspective. 

A plan designed to improve the student's knowledge, focused on their professional improvement and that prepares them to achieve excellence in the field of Political Communication. A program that understands the student's needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.  

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes. 

A program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

This Postgraduate Certificate in Political and Electoral Strategy Development contains the most complete and up-to-date program on the market. The most important features include:

  • The development of practical cases presented by experts in Political Communication
  • The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
  • New developments in Political Communication
  • Practical exercises where a self-assessment process is carried out to improve learning
  • Special emphasis on innovative methodologies in Journalism and Political Marketing
  • The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

You are presented with a high-level academic program that will catapult you to professional success and position yourself as an expert in this area"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who contribute their work experience to this program, as well as recognized specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

This program will allow you to enhance your skills and practice in this exciting field” 

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Test your limits by studying at a highly demanding and prestigious academic institution” 


The structure of the contents has been designed by a team of professionals in Journalism and Political Marketing who, aware of the relevance of the current importance of training in this field as a means to deepen the area of knowledge, have designed a complete syllabus designed especially to update the knowledge of Information Science professionals on the singularities and characteristics of the world of Political Communication. As a result, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. posgrado construccion estrategia politica electoral

This program has been designed based on the latest evidence and research. This will ensure that, after completing this Postgraduate Certificate, your knowledge will have been thoroughly updated" 

Module 1. Political and Electoral Strategy Development  

1.1. Electoral Systems

1.1.1. Regulatory Framework
1.1.2. Electoral Regulations

1.2. Data Science and Big Data

1.2.1. Business Intelligence
1.2.2. Methodology and Analysis of Large Volumes of Data
1.2.3. Data Extraction, Processing and Loading

1.3. Political Coaching

1.3.1. Coaching Concept
1.3.2. Political Coaching Methodologies
1.3.3. Advantages of Political Coaching

1.4. Political Innovation

1.4.1. Benefits of Innovation
1.4.2. Sources of Idea Generation
1.4.3. Innovative Ideas and Supports

1.5. Voter Behavior

1.5.1. Political Information Processing
1.5.2. Message Assessment
1.5.3. Voting Decision Models
1.5.4. Voting Decision Times

1.6. Voter Segmentation

1.6.1. Voter Characteristics
1.6.2. Mobilized Voters: Loyal and Volatile
1.6.3. Targeting and Microtargeting

1.7. Political Branding

1.7.1. Political Brand Building
1.7.2. Political Brand Importance
1.7.3. Political Branding and Candidate Branding

1.8. Political Leadership

1.8.1. Definition
1.8.2. Leadership Styles in Politics
1.8.3. Candidate Positioning

1.9. Political Messages

1.9.1. Creative Process in Electoral Campaigns
1.9.2. Core Message: Positioning of the Organization
1.9.3. Tactical Messages: Positive and Negative

1.10. Content and Storytelling Strategy

1.10.1. Corporate Blogging 
1.10.2. Content Marketing Strategy
1.10.3. Creating a Content Plan
1.10.4. Content Curation Strategy

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A unique, key and decisive training experience to boost your professional development”