Political Marketing has been advancing in leaps and bounds in recent years. This forces communication professionals to update their knowledge to exercise their profession with a higher success rate"  

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The content of the Postgraduate Certificate in Political and Electoral Marketing is designed to promote the development of the journalist's professional skills to enable more rigorous decision-making in uncertain environments. 

Throughout this refresher program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate Certificate deals in depth with Marketing in the digital environment, and is designed to further educate communication professionals who understand Political and Electoral Marketing from a strategic, international and innovative perspective. 

A plan created with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of Communication and Political Marketing. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way. 
Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes. 

An academic program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

This Postgraduate Certificate in Political and Electoral Marketing contains the most complete and up-to-date academic program on the market. The most important features of the program include: 

  • The development of practical case studies presented by experts in Political Marketing
  • The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
  • New developments in Political and Electoral Marketing
  • Practical exercises where a self-assessment process is carried out to improve learning
  • Special emphasis on innovative methodologies in Journalism and Political Marketing
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

A program designed with you in mind, focused on your needs and designed for academic excellence”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of journalism. 

This program will allow you to enhance your skills and become a prestigious Political Marketing professional"

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Work with the best professionals in this area with this Postgraduate Certificate program with curricular value of excellence"


The structure of the contents has been designed by a team of professionals in Journalism and Political Marketing who, aware of the importance of the current relevance of training in this field as a means to delve into the area of knowledge, have designed a complete syllabus specially designed to train professionals in the Information Sciences on the singularities and characteristics of the world of Political Communication. As a result, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. 

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This program has been designed based on the latest evidence and research. This will ensure that, after completing this Postgraduate Certificate, your knowledge will have been completely up to date" 

Module 1. Political Marketing

1.1. Social Marketing 

1.1.1. Social Marketing 
1.1.2. Socially Responsible Marketing
1.1.3. Social Cause Marketing 

1.2. Introduction to Political and Electoral Marketing 

1.2.1. Political Marketing
1.2.2. Election Marketing
1.2.3. Political Market Components

1.3. Citizens 

1.3.1. Social Organizations
1.3.2. Organizations and Parties
1.3.3. Affiliates and Supporters

1.4. Social and Political Research

1.4.1. Contents of Social and Political Research
1.4.2. Social Research Techniques
1.4.3. Results of Social and Political Research

1.5. Social and Political Situation Diagnosis

1.5.1. Analysis of Social and Political Demand
1.5.2. Analysis of Political Offers
1.5.3. Social and Political Expectations

1.6. Political Marketing Plan

1.6.1. Introduction
1.6.2. Advantages of the Political Marketing Plan
1.6.3. Stages of the Political Marketing Plan

1.7. Analysis of the Political Organization 

1.7.1. Internal Analysis of the Political Organization
1.7.2. Analysis of Political Competition
1.7.3. Social and Political Environment Analysis
1.7.4. SWOT Political Organization

1.8. Political Marketing Plan Objectives and Strategies

1.8.1. Definition of Objectives
1.8.2. Determination of Strategies 

1.9. Political Strategy Action Plan

1.9.1. Action Plan Contents
1.9.2. Action Measurement Criteria
1.9.3. Monitoring Indicators

1.10. Implementation of the Political Marketing Plan

1.10.1. Management Committee Tasks 
1.10.2. Execution of the Action Plan
1.10.3. Plan Contingencies: Contingencies

Module 2. Electoral Marketing

2.1. Electoral Market Components

2.1.1. Introduction to the Electoral Market
2.1.2. Electoral Roll
2.1.3. The Electoral Offer: Parties and Coalitions 

2.2. Electoral Behavior

2.2.1. Introduction 
2.2.2. Voting Trends
2.2.3. Voting Motivations

2.3. Electoral Market Research

2.3.1. Research Contents
2.3.2. Qualitative Techniques
2.3.3. Quantitative Techniques 

2.4. Voting Intention Studies

2.4.1. Pre-Election Studies
2.4.2. Exit Polls
2.4.3. Vote Estimates

2.5. Electoral Situation Diagnosis

2.5.1. Electoral Demand Analysis
2.5.2. Parties Offer Analysis
2.5.3. Candidates Offer Analysis

2.6. Electoral Campaign Plan 

2.6.1. Introduction
2.6.2. Stages of the Electoral Campaign
2.6.3. Election Campaign Deadlines

2.7. Electoral Product

2.7.1. Electoral Program
2.7.2. Candidates 
2.7.3. Political Brands

2.8. Electoral Campaign Organization 

2.8.1. Electoral Campaign Committee 
2.8.2. Work Teams

2.9. Electoral Actions in Campaign Plan 

2.9.1. Personal Actions
2.9.2. Virtual Actions
2.9.3. Electoral Publicity Actions
2.9.4. Follow-Up of Electoral Actions 

2.10. The Electoral Result

2.10.1.  Post-election Analysis
2.10.2. Interpretation of Electoral Results
2.10.3. Political and Electoral Consequences of the Result

formacion marketing politico electoral

If you want to make a career in the world of Political Marketing, then this academic program is for you"