Organizations: Crisis Management and Social Responsibility

Communication plays a decisive role when a crisis occurs within an organization. Learn how to mitigate the damages of these crises through this Postgraduate Certificate"

The content of the Postgraduate Certificate in Organizations: Crisis Management and Social Responsibility is designed to promote the development of the journalist's professional skills to enable more rigorous decision making in uncertain environments.

Throughout this academic program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real crisis situations in business environments.

This Postgraduate Certificate deals in depth with crisis communication, and is designed to train communication professionals who understand how to manage these processes successfully and from a strategic, international and innovative perspective.

A plan designed for XXI century specialists, focused on their professional improvement and preparing them to achieve excellence in the field of crisis communication and social responsibility. 

A program that understands the needs of professionals and their environment, and meets them through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way. 

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

Don't miss out on this great academic opportunity, as it will allow you to successfully perform within this exciting field"

This Postgraduate Certificate in Organizations: Crisis Management and Social Responsibility contains the most complete and up to date academic program on the university scene. The most important features of the program include:

• The development of case studies presented by experts in Business Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in crisis management and corporate social responsibility
• Practical exercises where a self assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A training full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Business Communication and with great experience.

Work with the best professionals in this area with this program of excellent curricular value"

A program designed with you in mind, focused on your needs and designed for academic excellence"

The structure of the contents has been designed by a team of professionals in Journalism and Business Communication who, aware of the importance of the current relevance of training in this field as a means to deepen the area of knowledge, have designed a complete syllabus specially designed to train professionals in the Information Sciences on the singularities and characteristics of the world of Crisis Communication and Corporate Social Responsibility. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner.

A first class syllabus designed on the basis of the latest professional updates and created with the utmost academic rigor"

Module 1. Organizations: Crisis Management and Social Responsibility 

1.1. Organisational Design 

1.1.1. Organizational Design Concept
1.1.2. Organizational Structures
1.1.3. Types of Organizational Designs 

1.2. Organizational Structure

1.2.1. Main Coordination Mechanisms
1.2.2. Departments and Organization Charts
1.2.3. Authority and Responsibility
1.2.4. Empowerment

1.3. Corporate Social Responsibility

1.3.1. Social Commitment
1.3.2. Sustainable Organizations 
1.3.3. Ethics in Organizations    

1.4. Social Responsibility in Organizations

1.4.1. CSR Management in Organizations
1.4.2. CSR Towards Employees
1.4.3. Sustainable Action    

1.5. Reputation Management 

1.5.1. Corporative Reputation Management
1.5.2. Focus on Brand Reputation
1.5.3. Leadership Reputation Management    

1.6. Reputation Risk and Crisis Management 

1.6.1. Listening to and Managing Feedback
1.6.2. Procedures, Crisis Manual and Contingency Plans
1.6.3. Spokesperson Production in Emergency Situations    

1.7. Conflicts in Organizations

1.7.1. Interpersonal Conflicts
1.7.2. Conflict Conditions
1.7.3. Consequences of Conflicts

1.8. Lobbies and Pressure Groups

1.8.1. Opinion Groups and Their Actions in Businesses and Institutions
1.8.2. Institutional Relations and Lobbying
1.8.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

1.9. Negotiation

1.9.1. Intercultural Negotiation
1.9.2. Negotiation Focuses
1.9.3. Effective Negotiation Techniques
1.9.4. Restructuring    

1.10. Corporate Brand Strategy

1.10.1. Public Image and Stakeholders
1.10.2. Corporate Branding Strategy and Management
1.10.3. Corporate Communication Strategy in Line with Brand Identity

By studying at TECH, you begin to compete with the best in the industry. Don’t miss this great opportunity”