Institutional Marketing and Communication

Communication and marketing play a decisive role for organizations. Learn how to manage these aspects through this Postgraduate Certificate"

The content of the Postgraduate Certificate in Institutional Marketing and Communication is designed to promote the development of professional skills of journalists that allow them to make decisions with greater rigor in uncertain environments.

Throughout this educational program, the journalist will analyze a multitude of practical cases through individual and team work. It is, therefore, a complete immersion in real situations related to the area of Institutional Marketing and Communication. 

This Postgraduate Certificate deals in depth with Institutional Marketing and Communication, and is designed to train communication professionals who want to learn more about how to manage these processes successfully and from a strategic, international and innovative perspective.

A plan created to favor students, focused on their professional improvement and that prepares them to achieve excellence in the field of Institutional Marketing and Communication. A program that understands the educational needs of the student and meets them through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide the professional with the competencies to solve critical situations in a creative and efficient way.

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes.
 

Don't miss out on this great educational opportunity, as it will allow you to successfully perform within this exciting field"

This Postgraduate Certificate in Institutional Marketing and Communication contains the most complete and up to date program on the market. The most important features include:

• Practical cases presented by experts in Journalism and Institutional Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in the world of journalism and communication
• Practical exercises where a self assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in institutional communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Welcome to the educational program that will enhance your professional profile and help you reach the top"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

You will learn from the best professionals in the sector and you will feel how you begin to build up your professional career"

Institutional Communication is booming. Learn how to intervene in this exciting field with this TECH program"

The structure of the contents has been designed by a team of professionals in Journalism and Institutional Communication who, aware of the relevance of the current importance of training in this field as a means to deepen the area of knowledge, have designed a very complete syllabus designed especially to train professionals in the Information Sciences on the singularities and characteristics of the world of Institutional Communication. As a result, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner.

You will learn and acquire in depth skills through a high level syllabus"

Module 1. Leadership and Personal Communication 

1.1. Communication and Leadership  

1.1.1. Leadership and Leadership Styles
1.1.2. Motivation
1.1.3. Skills and Abilities of the Leader 2.0     

1.2. Interpersonal Communication  

1.2.1. Body Language 
1.2.2. Assertive Communication
1.2.3. Interviews    

1.3. Personal and Influential Skills  

1.3.1. Impact and Influence
1.3.2. Stress Mastery
1.3.3. Time Management

1.4. Strategic Leadership  

1.4.1. Leadership Models
1.4.2. Coaching
1.4.3. Mentoring
1.4.3. Transformational Leadership

1.5. Public Speaking and Spokesperson Training 

1.5.1. Interpersonal Communication
1.5.2. Communication Skills and Influence
1.5.3. Barriers to Personal Communication

1.6. Power in the Organization

1.6.1. Power in Organizations
1.6.2. Structural Power Sources
1.6.3. Political Tactics

1.7. The Managerial Role and CSR

1.7.1. Strategic Vision and Corporate Social Responsibility
1.7.2. Systems and Models for Implementing CSR
1.7.3. Organization of CSR Roles and Responsibilities    

1.8. Emotional Intelligence

1.8.1. Emotional Intelligence and Communication
1.8.2. Assertiveness, Empathy, and Active Listening
1.8.3. Self Esteem and Emotional Language

1.9. Candidate's Psychological Profile

1.9.1. Psychology of Leadership
1.9.2. Politician's Personality Typology
1.9.3. Expectations about the Ideal Candidate

1.10. Personal Branding  

1.10.1. Strategies for Personal Brand Development
1.10.2. Personal Branding  Laws
1.10.3. Tools for Creating Personal Brands

Module 2. Construction of the Political and Electoral Strategy  

2.1. Electoral Systems 

2.1.1. Regulatory Framework
2.1.2. Electoral Regulation

2.2. Data Science and Big Data

2.2.1. Business Intelligence
2.2.2. Methodology and Analysis of Large Volumes of Data
2.2.3. Data Extraction, Processing and Loading

2.3. Political Coaching

2.3.1. Concept of Coaching
2.3.2. Political Coaching Methodologies
2.3.3. Advantages of Political Coaching

2.4. Political Innovation

2.4.1. Benefits of Innovation 
2.4.2. Sources of Idea Generation
2.4.3. Innovative Ideas and Supports

2.5. Voter Behavior

2.5.1. Political Information Processing
2.5.2. Message Assessment
2.5.3. Voting Decision Models
2.5.4. Voting Decision Times

2.6. Voter Segmentation

2.6.1. Voter Characteristics 
2.6.2. Mobilized Voters: Loyal and Volatile
2.6.3. Targeting y Microtargeting

2.7. Political Branding

2.7.1. Political Brand Building
2.7.2. Political Brand Importance
2.7.3. Political Branding and Candidate Branding

2.8. Political Leadership

2.8.1. Definition
2.8.2. Leadership Styles in Politics
2.8.3. Candidate Positioning

2.9. Political Message

2.9.1. Creative Process in Electoral Campaigns
2.9.2. Core Message: Positioning of the Organization
2.9.3. Tactical Messages: Positive and Negative

2.10. Content and Storytelling Strategy

2.10.1. Corporate Blogging
2.10.2. Content Marketing Strategy
2.10.3. Creating a Content Plan
2.10.4. Content Curation Strategy

In a highly competitive professional world, training is the only means of professional differentiation"