Cultural journalism requires a high level of specialization on the part of professionals. If you want to stand out in the selection processes, this is the ideal opportunity to add quality education to your resume”

Cultural journalism has traditionally had a prominent presence in the media, but it has usually been a discipline far removed from academia. At other times, professionals who have had a journalistic career in the area have been learning through practice with very few educational proposals. Nowadays, such learning is essential in any sector.

This postgraduate certificate has an eminently professional orientation, and seeks to specialize cultural journalism professionals who are able to respond to market demands. Journalists specialized in specific fields are needed as a response to the growing segmentation of the public targeted by today's media. The field of cultural specialization is relevant because of the growing importance of the sector referred to cultural management and creation and, above all, because of the incorporation of culture into the digital sphere.

The objective of this program is to broaden the student's learning with a high level of deepening in the field of cultural journalism, which qualifies the student in the informative and dissemination functions in the professional environment, with special emphasis on the management and creation of cultural information.

And all this in a program of excellent academic level, created by specialized professionals with years of experience and, above all, in a 100% online way that will allow you to organize your study in a simple way, so you can combine it with the rest of your daily obligations.

This program will allow you to increase your ability to succeed. Reach a higher level of professionalism in communication through the latest educational technology 100% online”

This postgraduate certificate in Cultural Journalism: Information Management and Creation contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in cultural journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on the management and creation of cultural information
• Practical exercises where self-assessment can be used to improve learning
• An algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Special emphasis on innovative methodologies in the management and creation of cultural information
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the best investment you can make in selecting a professional program to upgrade your knowledge in Cultural Journalism: Information Management and Creation”

It includes in its teaching staff professionals belonging to the field of cultural journalism, who pour into this program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

The design of this program focuses on Problem-Based Learning, by means of which the journalist will have to try to solve the different situations of professional practice that are presented to them. To do so, the specialist will have the help of an innovative interactive video system created by recognized experts in management and creation of cultural information, and with great experience.

Increase your confidence in decision making, reinforcing your knowledge through this postgraduate certificate"

Learn about the latest trends in the field of cultural journalism and improve the processes of writing and design of cultural information"

This postgraduate certificate is aimed at journalism professionals, so that they can acquire the necessary tools to develop in the area of cultural journalism, knowing about the latest trends and delving into those issues that make up the forefront of this area of knowledge. Only with the proper preparation, the professional will be able to perform his work rigorously and with quality.

Our goal is to achieve success in the academic field and to help you achieve it at a professional level”

General Objectives

• Broaden knowledge and information for the student with a higher level of insight into the field of journalism, although, more specifically within the field of cultural journalism
• Learning to perform informative and dissemination functions in a specialized and professional environment, with emphasis on information within the different genres of cultural journalism

Specific Objectives

• Learn to construct and reconstruct through literature
• Analyze literary processes within journalism and culture
• Create narrative and attractive contents linked to the dissemination of cultural contents in a creative way
• Promote literary competence among students
• Know and discuss creative writing
• Understand and know about the different journalistic pieces in literature and narratives in order to be able to carry them out in the future
• Know about and learn the keys to good journalistic writing in the media
• Know about how to write short articles or reviews appropriate to the cultural event in question
• Develop a critical and specialized view of the different media and visual communication systems developed in the journalistic field
• Expand the capacity to conceive and execute your own graphic informative compositions, based on the information, so that they effectively transmit the intended message
• Know the language and practical knowledge for journalistic design
• Know about the different journalistic resources used or taken into account when generating cultural information in the media
• Know about the composition of a printed cultural project and know how to develop it
• Adapt the cultural product to the different spaces and audiences where it will be consumed and by whom it will be consumed
• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• In-depth knowledge of digital communication and cultural journalism
• Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
• Know about and develop the essential guidelines for documentation in cultural journalism
• Know about, understand and identify the new topics of journalism, culture and web 3.0
• Learn about the use of social networks in cultural journalism and journalistic genres
• Know how to make use of information through social networks and develop a communication plan
• Develop specific content within cultural journalism in terms of positioning

At TECH we provide education to a broad community of professionals committed to society. We want the best for you and we help you achieve it”