Corporate Communication

Corporate Communication plays a decisive role for companies. Learn how to manage it through this Postgraduate Certificate"

The content of the Postgraduate Certificate in Corporate Communication is designed to promote the development of professional skills of journalists that allow them to make decisions with greater rigor in uncertain environments.
Throughout this training, journalists will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.

This Postgraduate Certificate deals in depth with Corporate Communication, and is designed to update the knowledge of Information Science professionals from a strategic, international and innovative perspective.

A plan designed with the student's needs in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of Corporate Communication. A program that understands the student's requirements and those of your company and meets them through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will give you the competencies to solve critical situations in a creative and efficient way.

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center 
for classes.

A high-level academic program specially designed to lead journalists to success in their daily practice as corporate communicators"

This Postgraduate Certificate in Corporate Communication contains the most complete and up-to-date academic program on the university scene. The most important features of the program include:

• The development of case studies presented by experts in Corporate Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in this area of study
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Corporate Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

Communication is the key to making an organization in any industry successful. Learn how to work in this field with this comprehensive refresher program"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem-Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by recognized experts.

Journalism professionals who work as experts in Corporate Communications must know the latest formulas to manage this department successfully"

A program designed with you in mind, focused on your needs and designed for academic excellence"

The structure of the contents has been designed by a team of professionals in Journalism and Corporate Communication who, aware of the importance of the current relevance of the update in this field as a means to deepen the area of knowledge, have designed a complete syllabus specially conceived to train professionals in the Information Sciences on the singularities and characteristics of the world of Business Communication. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..."

Module 1 Corporate Communication  

1.1. Communication in Organizations 

1.1.1. Organizations, People and Society.
1.1.2. Historical Evolution of Organizational Behavior
1.1.3. Bidirectional Communication

1.2. Trends in Business Communication

1.2.1. Generation and Distribution of Corporate Content.
1.2.2. Business Communication on the Web 2.0.
1.2.3. Implementation of Metrics in the Communication Process

1.3. Advertising Communication

1.3.1. Integrated Marketing Communication
1.3.2. Advertising Communication Plans
1.3.3. Merchandising as a Communication Technique

1.4. Effects of the Media

1.4.1. Effectiveness of Commercial and Advertising Communication
1.4.2. Theories on the Effects of the Media
1.4.3. Social and Co-creation Models

1.5. Online Agencies, Media, and Channels

1.5.1. Integral, Creative, and Online Agencies
1.5.2. Traditional and New Media
1.5.3. Online Channels
1.5.4. Other Digital Players

1.6. Communication in Crisis Situations

1.6.1. Definition and Types of Crises
1.6.2. Phases of the Crisis
1.6.3. Messages: Contents and Moments

1.7. Digital Communication and Reputation

1.7.1. Online Reputation Report
1.7.2. Netiquette and Good Practices on Social Media
1.7.3. Branding and Networking 2.0

1.8. Internal Communication

1.8.1. Motivational Programs, Social Action, Participation and Training with HR
1.8.2. Internal Communication Support and Tools
1.8.3.  Internal Communication Plan

1.9. Branding

1.9.1. The Brand and Their Functions 
1.9.2. Brand Creation (Branding)
1.9.3. Brand Architecture

1.10. Integral Communication Plans

1.10.1. Audit and Diagnosis
1.10.2. Elaboration of Communication Plan
1.10.3. Measuring results: KPIs and ROI

Academic experiences like this are what generate professionals of excellence"