Communication in the Public Sector

With this Postgraduate Certificate, you will be able to design a successful corporate communication and you will become a successful institutional and public sector communication professional” 

Based on this premise, TECH professionals have launched this program with the aim to prepare journalism professionals in all aspects related to communication management in the public sector. This program will give journalists the opportunity to stand out as professionals, thanks to the acquisition of the most cutting-edge and avant-garde knowledge in the field.

By definition, every public organization has a civic vocation, and this is something that makes the implementation of an accurate communication plan even more pertinent. Often, the greater or lesser success of a given policy or public order measure depends entirely on the degree of success in communicating it to the population. Throughout the 75 hours of this 100% online program, students will face the analysis of many practical cases, through individual practice and teamwork, which will allow them to learn about and overcome the difficulties of communication in the public sector. 

We offer you the best teaching methodology and a multitude of practical cases to simulate the real-life situations which you may face throughout your career”

This Postgraduate Certificate in Communication in the Public Sector contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Corporate Communication
• Its graphic, schematic and practical contents provide scientific and practical information on those disciplines that are essential for professional practice
• The latest information on Corporate Communication
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism, Communication in the Public Sector
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The career of a journalist has become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job openings is in the field of Communication in the Public Sector” 

The teaching staff includes professionals from the journalism and communication field, who bring their experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e., a simulated environment that will provide immersive learning immersive learning programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. To do so, professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of Communication in the Public Sector. 

TECH offers you the best program in Communication in the Public Sector in the current market. You only have to bring your enthusiasm to study"

Become an outstanding journalist and learn how successfully a work in the communications offices of all sectors"

The structure of the contents has been designed by a team of Journalism, Marketing and Communication professionals, aware of the importance of the current relevance in professional development in this field as a means to delve into knowledge area, have designed this program’s syllabus specially to prepare professionals in the singularities and characteristics of the Communication and Managerial Skills world. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. 

We guarantee the most complete and up-to-date learning program on the market, which will allow you to enter an exciting world of corporate communication with every guarantee of success”

Module 1. Communication in Specialized Sectors 

1.1. Communication at the Forefront of Public Organizations 

1.1.1. Communication in the Public Sector 
1.1.2. Strategy and Creation in Public Organization Communications 
1.1.3. Intangible Assets in the Public Sector 
1.1.4. Information Policy of Public Organizations 

Module 2. Managing Aspects of Corporate Communication 

2.1. Communication in Organizations 

2.1.1. Organizations, People and Society 
2.1.2. Historical Evolution of Organizational Behavior 
2.1.3. Bidirectional Communication 
2.1.4. Communication Barriers 

2.2. Structure, Control and Challenges in Communication Management 

2.2.1. Departmental Structure in Communication Management 
2.2.2. Current Trends in Management Models 
2.2.3. Integration of Intangibles 
2.2.4. Communication Department Challenges 

2.3. Integral Communication Plans 

2.3.1. Audit and Diagnosis 
2.3.2. Elaboration of Communication Plan 
2.3.3. Measuring results: KPIs and ROI 

2.4. Effects of the Media 

2.4.1. Efficiency of Commercial and Advertising Communication 
2.4.2. Theories on the Effects of the Media 
2.4.3. Social and Co-Creation Models 

2.5. Press Offices and Their Relationship with Communication Media 

2.5.1. Identifying Opportunities and Information Needs 
2.5.2. Management of Reports and Spokesperson Interviews 
2.5.3. Virtual Press Room and E-Communication 
2.5.4. Buying Advertising Space 

2.6. Public Relations 

2.6.1. PR Strategy and Practice 
2.6.2. Protocol and Ceremonial Rules 
2.6.3. Event Organization and Creative Management 

2.7. Lobbies and Pressure Groups 

2.7.1. Opinion Groups and Their Actions in Businesses and Institutions 
2.7.2. Institutional Relations and Lobbying 
2.7.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media 

2.8. Internal Communication 

2.8.1. Motivational Programs, Social Action, Participation and HR Training Programs 
2.8.2. Internal Communication Support and Tools 
2.8.3. Internal Communication Plan 

2.9. Branding & Naming 

2.9.1. Brand Management and Coordination in Launching of New Products 
2.9.2. Brand Repositioning 

2.10. Audience Forecasting and Data Sources 

2.10.1. Measurement Units and Audience Profiles 
2.10.2. Affinity, Sharing, Rating and GRPs 
2.10.3. Current Suppliers in the Advertising Market

A unique, key and decisive training experience to boost your professional development”