Developing successful advertising messages will help you find a niche in this field and give a boost to the companies in which you work”

This postgraduate certificate in Advertising Language offers journalism and communication professionals a unique opportunity to develop their most creative side in the field of writing, allowing them to provide a plus of quality in their productions that are able to encourage customers to purchase. In this way, this intensive program teaches how to analyze and describe advertising discourses, the creative processes in their elaboration, construction and internal structure, paying special attention to language and other resources of great interest.

Thus, with the completion of this program, the students will be able to obtain a global vision of the fundamentals of the advertising system, the creative process and the latest techniques in Advertising Language. The main objective is to set up the first theoretical and practical pillars to qualify the student to make strategic decisions in the field of persuasive communication and Advertising Language.

This program is a complete and concrete review that will enable students to perform any of these tasks in the field of communication with solvency and confidence. Thus, with this program, TECH offers a real work scenario to be able to evaluate the convenience of its application in the project, assessing its real indications, its way of development and the expectations that can be had with respect to the results.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process.

Learn the characteristics of Advertising Language and be more effective in your daily practice”

This postgraduate certificate in Advertising Language contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

TECH Technological University offers you a multitude of theoretical and practical resources that will be essential to achieve a more complete learning”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it , integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

This program relies on the experience of active professionals, experts in Language Advertising"

This program offers a first-class didactic methodology, which will facilitate learning for the students"

TECH has designed this postgraduate certificate in Advertising Language so that journalism and communication professionals acquire the necessary preparation to write persuasive messages that cause attraction in the public. This program will undoubtedly be essential for their professional development in this field. In this way, students will be able to fulfill their educational objectives, while the university fulfills its own goals of offering the best programs of the moment.

TECH Technological University offers you a unique opportunity to reorient your professional future”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools

Specific Objectives 

• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Encouraging creativity and persuasion through different media and communication media
• Recognize significant and appropriate tools for the study of advertising and public relations

Reach your educational goals with this postgraduate certificate and learn everything related to Advertising Language”