The world's largest faculty of information technology”
With this Postgraduate Certificate, you will be able to attract as many users as possible to your applications, therefore increasing your income"
The first impression is what counts. Therefore, this Postgraduate Certificate aims to boost the creation of attractive Android mobile applications, following the style line of your brand and your own company. And, of course, communicate the real value of your application and why it is effective. Mobile applications are powerful marketing tools because they help any type of company to grow in a comprehensive way, enhancing each of its business areas: acquisition of new customers, loyalty, experience
Therefore, during the course of this program, students will develop the necessary skills to combine prototyping and wireframing techniques with user research, production start-up, the construction process and experience design, as well as with new disruptive technologies such as Artificial Intelligence and the Internet of Things. All this by applying methodologies such as Design Thinking, which allows working in a new, more dynamic and user-centered environment.
It is, therefore, a 100% online Postgraduate Certificate that provides the student with the ease of being able to study it comfortably, wherever and whenever they want. All you need is a device with internet access to take your career one step further. In just 6 weeks you will acquire the necessary skills to position your application among the most downloaded of its kind thanks to a proper marketing strategy, building living designs that grow thanks to feedback and behavior monitoring.
Learn how to work with a focus on best practices in CX, UX and UI by analyzing the user interface in your application"
This Postgraduate Certificate in Android Application Marketing contains the most complete and up-to-date educational program on the market. The most important features include:
- Practical cases presented by experts in Android Application Development
- The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
- Its special emphasis on innovative methodologies
- Theoretical lessons, questions for experts and individual reflection work
- Content that is accessible from any fixed or portable device with an Internet connection
Analyze the success of your applications and adjust your spending for better results in the future by observing data and trends in customer behavior"
The program’s teaching staff includes professionals in the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive knowledge programmed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.
Work in a new, more dynamic and user-centered environment by applying methodologies such as Design Thinking"
Maximize the Customer Experience in your applications by taking advantage of the rise of Artificial Intelligence"
This Postgraduate Certificate in Android Application Marketing is structured in several sections through which the computer scientist will be able to deepen in aspects such as Customer Service, Customer Experience and Customer Journey, the feedback process, the application of prototyping, Wireframing or Hands-On, as well as visual design, among many others. In this way, you will have the latest content in this field, positioning yourself as a great expert in your environment.
A curriculum that brings together the new methodologies of a changing and lively environment"
Module 1. Android Application Marketing
1.1. From Customer Service to Customer Experience
1.1.1. Customer Service. Current Customer Development
1.1.2. User with Access to Information: Requirements and Needs
1.1.3. Feedback as a Source of Knowledge
1.2. Customer Journey.
1.2.1. User Pathway to Conversion
1.2.3. Cross-Channel Experience
1.3. User Experience Measurement
1.3.1. Web and Mobile Architecture
1.3.2. Session Analytics as a New Standard
1.3.3. State-of-the-Art of User Experience
1.4. Android Applications Marketing
1.5. CX Products (Customer Experience)
1.5.1. Industry Standards
1.5.3. Customer Experience for all Development Agents
1.6. User-Centered Work
1.6.2. Designer Thinking
1.6.3. Field Work
1.7. User Science
1.7.1. User Science: Golden Rules
1.7.3. Common Errors
1.8. Prototyping and Wireframing
1.8.1. Prototyping and Wireframing
1.8.3. Advanced Level
1.9. Mobiles Interfaces
1.9.1. Visual Design Rules
1.9.2. App Interface Keys
1.9.3. Best Practices in the Development of Mobile Interfaces
1.10. Best Practices in Users Experience. Tips for Developers
1.10.1. Level One Good Practices in CX
1.10.2. Level Two Good Practices in UX
1.10.3. Level Three Good Practices in UI
Develop advanced knowledge on how to create, design and analyze what experience your users will have on the way to conversion, with the most advanced tools and techniques"