Help your customers set up their digital store with this comprehensive educational program”

Nowadays, the digital environment is essential for the proper functioning and sustainability of companies in different sectors thanks to its greater geographic reach compared to the traditional physical store. Users from all over the world can use a digital store, so sales can increase significantly if marketing is done correctly, and the online store is designed properly.

Thus, more and more companies are deciding to set up a digital store. However, setting up an online business and designing the right marketing plan for that business is not easy. Qualified professionals are required to address all the concerns and difficulties that may arise.

The postgraduate certificate in e-Commerce Creation and Management seeks to meet this demand. This program offers essential tools and knowledge to perform the above tasks, so that upon completion, students become experts who can provide a series of services that add value for potential clients.

Thus, thanks to the excellent teaching and program design delivered by an expert faculty experienced in the management of digital stores, students will acquire a series of fundamental skills for web development and e-commerce.

E-commerce is the future: help your customers upgrade and increase their sales"

This postgraduate certificate in e-Commerce Creation and Management contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The examination of case studies presented by experts in e-Commerce Creation and Management
• Different tools applicable to e-commerce that address all types of challenges and issues that arise in the process of creating and setting up a digital store
• Theoretical and practical contents, which can be applied in the workplace
• Practical exercises where self-assessment can be carried out to improve learning
• Access to discussion forums and resolution of queries by the teaching staff
• Content that is accessible from any fixed or portable device with an Internet connection

Everyone wants to have an online store, but not everyone knows how to create and exploit one: you could be the one to help them thanks to this postgraduate certificate"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Build expertise in e-commerce and provide an essential service for your clients' businesses"

Surely you, like many others, have shopped on the Internet recently: e-commerce is the future"

The objective of this postgraduate certificate is to offer professionals indispensable tools so that they can design and manage an online store that meets the demands of their customers or employers, and open up new employment opportunities in this highly sought-after and cutting-edge field. The following is a breakdown of the general and specific objectives of this program to provide students with more detailed information.

Your customers' goal is to increase their sales: your goal should be to provide them with the best tools to achieve this"

General Objectives

• Develop expertise on how to create an e-commerce business from scratch
• Analyze databases and programming structures
• Develop a complete e-commerce store
• Examine successful marketing strategies
• Determine how to conduct promotional campaigns
• Perform analysis and metrics compressions

Specific Objectives

• Develop the structure for the creation of an e-commerce store
• Assess the professional e-commerce market
• Analyze the different options that exist to develop an e-commerce business
• Set up an online store using the different CMSs currently available on the online market
• Analyze the logistic and functional system as well as virtual payment systems
• Implement a comprehensive marketing strategy and roadmap
• Develop online promotions and create traffic to the store
• Manage sales and customers
• Seek full search engine optimization
• Build a complete store from the ground up to the first sales

Your goals are within reach: enroll and advance professionally thanks to this postgraduate certificate"